User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

SaaStr

MARCH 15, 2024

Vimeo has a special relationship with the creative and filmmaking world, yet people mistake Vimeo for being a social media company. They also have a media segment, a separate business supporting creators who want to do subscription-based video monetization. Customer acquisition. By being a video platform.

AI Search 273

AI Search SaaS Advertising Sales Hiring 273

Incredo

NOVEMBER 28, 2019

Benefits ad, testimonials ad, offer ad This formula can work best if 1) You are already a reputable brand and want to reach new users, 2) You retarget your free trial sign-ups or leads who haven’t completed the subscription process yet. Your first round may tell about your software’s main value, supporting integrations and your USP.

Social Media 200

Social Media SaaS Advertising B2B 200

User Pilot

AUGUST 6, 2024

5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. This involves upselling , cross-selling , and ensuring continuous subscription renewals. Marketing fuels sales.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

Neil Patel

APRIL 12, 2021

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 Recurring Business Revenue.

Outsourcing Services 123

Outsourcing Services Payment Methods Payment Features Subscription 123

Stax

MARCH 16, 2025

Acquiring new customers is significantly more expensive than retaining existing ones, with studies showing that customer acquisition costs (CAC) can be five to 25 times higher than the cost of keeping a current customer. Analyzing customer support and social media interactions is another valuable way to gather feedback.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

Baremetrics

APRIL 13, 2020

Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. Therefore, any sharp spike in churn (cancelled subscriptions) can be catastrophic to us. We were steadily acquiring well under our target Cost-Per-Acquisition (CPA) of £30, so we decided to increase our budget on numerous occasions.

Payment Features 99

Payment Features Subscription Data Marketing 99

User Pilot

MARCH 6, 2023

What’s product-led acquisition? TL;DR Product-led acquisition (PLA) is an organic way of growing a customer base through recommendations from existing customers. The benefits of PLA include considerably lower customer acquisition costs, exponential user base growth, and lower dependence on changes in paid advertising.

Scale 98

Scale Acquisition Scaling Customer Lifetime Value 98

Neil Patel

JUNE 23, 2021

Back up your claims with data and testimonials on your landing page/ad copy/ and social media adverts. The ‘free invoicing software’ ad above leads to a landing page, only to show that the software has a 30-day free trial. As the leading social media site , Facebook is worth the effort. billion users.

Strategy 136

Strategy Social Media Advertising Engineering 136

Aaron Beashel

MARCH 9, 2018

MailChimp (Touchless acquisition) – MailChimp is an email marketing tool that uses a touchless acquisition model to acquire customers. If you’re taking a touchless acquisition model, common options are a free version of the product or a free trial to allow people to try the product out. Who is the target market for your product?

Scale 192

Scale SaaS Payments B2B Strategy 192

Intercom, Inc.

MAY 3, 2018

Rohini Pondhi , product management lead for Square’s Invoices product, knows this challenge well. At Square, I manage a product called Square Invoices. For those types of sellers, we offer Square Invoices where they can send a digital invoice to their buyer, and the client can pay online. Rohini: Exactly.

Payment Methods 195

Payment Methods Merchant Services Scale Payment Features 195

Chart Mogul

FEBRUARY 13, 2025

Consistent outreach, targeted messaging, and a clear value proposition will drive customer acquisition and fuel your growth. Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS. To grow your subscriber base, you need strong marketing and sales.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 59

Acquisition Strategy Social Media Customer Lifetime Value 59

FastSpring

MARCH 9, 2022

Note: FastSpring offers advanced subscription management services that support free trials, monthly and annual paid plans, proration, discount management, and more. Social Bee: Optimize for free trial conversions. SocialBee is a social media management tool that uses a product-led growth model hinging around a free trial.

SaaS Payments 148

SaaS Payments Pricing Payments Payment Methods 148

Neil Patel

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. Stay Active on Social Media.

Social Media 145

Social Media Strategy Marketing Business 145

User Pilot

SEPTEMBER 4, 2024

Picture this: Your social media followers are skyrocketing, your website traffic is through the roof, and your free trial sign-ups are off the charts. For example, growing social media followers doesn’t necessarily mean improving your brand visibility or acquiring new customers. Customer acquisition cost (CAC).

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Social Media 105

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period. The result is your average CAC.

Acquisition 64

Acquisition Retention Social Media Advertising 64

Buffer Resources

DECEMBER 6, 2023

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why.   Tanay Jaipuria , an architect of social media algorithms , broke down X’s algorithm after it open-sourced how it works in spring 2023. Over 10 years, we got 8 acquisition offers for Privy.

Technical Advisors 132

Technical Advisors Social Media AI Search Branding 132

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. Let’s get started!

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

User Pilot

SEPTEMBER 30, 2024

Try social media listening to discover psychographic information like interests and hobbies. Increasing product revenue via upsells, referrals, and subscription expiry notifications. Plus, the potential virality social media offers also helps with greater word-of-mouth marketing. Impactful customer testimonial.

Strategy 111

Strategy Social Media Underperforming Technical Team Travel 111

Practical Advice on SaaS marketing

JUNE 3, 2017

But it’s really just one part of a comprehensive customer acquisition strategy. Social media campaigns, blogs, PR, events, and direct mail might play a part in building visibility and driving traffic. SaaS companies need to get people to actually use the solution, renew their subscription, and upgrade.

AWS 100

AWS Social Media Acquisition Payment Features 100

Practical Advice on SaaS marketing

OCTOBER 8, 2010

Look at any of the well-established SaaS firms and you’ll see that customer acquisition expenses far exceed product development expenses. According to financial statements of nine large SaaS companies, sales and marketing expenses average 44% of annual subscription revenues. But the payback occurs over the life of the subscription.

Scale 100

Scale Marketing SaaS Customer Lifetime Value 100

User Pilot

MARCH 6, 2024

For best results, use multiple acquisition channels , like SEO, PPC adverts, or WOM. The marketing funnel stages focus on customer acquisition. Optimize marketing campaigns and efforts to acquire customers Product funnel allows you to optimize marketing efforts and improve customer acquisition. Product funnel.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

Incredo

MAY 20, 2019

Recurring revenue in the essence of most SaaS offerings, be it a freemium or a pure subscription-based service, makes calculating return on marketing investment a safe and reliable measure of success in marketing strategy execution, according to Xander Marketing. The same applies to managing social media interactions.

Outsourcing Services 220

Outsourcing Services SaaS Marketing Sales Hiring 220

SaaStr

JUNE 1, 2021

I just happen to… Jason : 271,000, and quite a few others on social media. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. What’s your social media presence? Dharmesh Shah : 271,000. ” One would question this.

Part-Time VPE 290

Part-Time VPE Technical Cofounder CTO Hire New CTO 290

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

How To Buy Saas

DECEMBER 1, 2020

Most of the saas businesses are based on the subscription model. Get Ready With PR strategy and Media Kit. Plan Social Media Integration with your SAAS Business. For example, similarweb can help you find which social media channel is giving good traffic to your competitors. Start your saas youtube channel.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Unbounce

NOVEMBER 5, 2020

Leverage social media platforms. The potential for audience targeting on social platforms is powerful, and the time users spend scrolling every day makes it worth the investment for you to show up there, too—either through paid advertising or organically. Social media is used to some degree in almost every stage of the funnel.

Scale 144

Scale Marketing Merchant Services Social Media 144

User Pilot

JUNE 28, 2024

Embarking on a career as a user acquisition specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful user acquisition specialist. Let’s dive in!

Acquisition 52

Acquisition Scale Artificial Intelligence Data Analysis 52

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. SaaS Product Secret #1 | Optimize Public Pages.

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

User Pilot

AUGUST 18, 2024

Sprout Social is the best social media management tool. Pendo pricing Pendo uses a quote-based pricing model for all four of its subscription tiers. ProductPlan pricing ProductPlan uses a quote-based pricing model for all three of its subscription tiers. Salesforce is the best sales automation tool.

Scale 104

Scale Scaling Software Review Social Media 104

Baremetrics

APRIL 6, 2021

An in-depth study on everything you need to know about subscription marketing, and how Baremetrics features are designed to help you navigate the subscription economy. For marketing a subscription business, it’s critical to find loyal new customers and reduce churn. 1 What is Subscription Marketing? Table of Contents.

Payment Features 59

Payment Features Subscription Marketing SaaS Payments 59

User Pilot

DECEMBER 3, 2022

There are five different stages in the customer experience lifecycle – reach, acquisition , conversion , retention , and loyalty. The next stage is acquisition, where customers sign up for a product or service for the first time. It typically spans five or more stages – reach, acquisition , conversion, retention , and loyalty.

SaaS Payments 98

SaaS Payments Payment Solutions Software Review Payment Services 98

User Pilot

MAY 20, 2024

Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. Social sharing initiatives encourage users to promote the product via social media by sharing their experiences and insights about the product.

Scale 105

Scale Strategy Social Media SaaS 105