SaaStr

JANUARY 24, 2024

How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Lattice had a product-led growth flow on the website while the sales team was still trying to sell the PLG companies The good news is Lattice had a lot of activity and initiatives at play. Can you start and stop a PLG motion?

Scale 273

Scale Sales Hiring Scaling Revenue 273

Baremetrics

AUGUST 1, 2021

So what works (and doesn’t work) as a SaaS acquisition strategy? In this article, you’ll learn 5 keys to building a purpose driven acquisition strategy for your SaaS and how to avoid common mistakes along the way. SaaS Customer Acquisition: Getting the basic right How to Build a Purpose-driven SaaS Customer Acquisition Strategy 1.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Tom Tunguz

MAY 4, 2016

Plus, value-added resellers charged buyers on a per-project basis which doesn’t align neatly with the recurring subscription intrinsic to SaaS. By leveraging another company’s sales team, your startup’s cost to book a marginal revenue dollar decline, as revenue scales and net margin increases.

Underperforming Technical Team 100

Underperforming Technical Team Sales Hiring Compensation Scale 100

Intercom, Inc.

NOVEMBER 21, 2019

In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way.

Retention 34

Retention Scale Marketing Underperforming Technical Team 34

SaaSOptics

FEBRUARY 13, 2022

Based on a 2019 survey, Gartner forecasts that eighty-four percent of new software will be delivered as SaaS , and this percentage is expected to increase as existing providers transition to a subscription-based model. The main difference between accounting for a subscription vs. a traditional business is the method used.

Payment Features 105

Payment Features Outsourced Development Software Review SaaS 105

Kellblog

JULY 8, 2020

” Mark’s been a startup CEO twice, selling two companies in strategic acquisitions, and he’s run worldwide sales and channels a few times. Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career.

Sales Hiring 139

Sales Hiring Startup Software Review Enterprise 139

User Pilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

User Pilot

MARCH 25, 2024

Because it improves your business’ profitability, understanding and reducing churn also gives you a better customer acquisition cost to customer lifetime value (CAC: CLV) ratio. new customer acquisition is also more expensive than customer retention. Put simply, poor customer service interactions increase the likelihood of churn.

Underperforming Technical Team 104

Underperforming Technical Team SaaS Payments Payment Methods Payment Solutions 104

User Pilot

MARCH 23, 2023

And how can customer success teams address them to ensure product growth? Reducing churn is critical for SaaS because it cuts back customer acquisition costs and increases customer retention. 3: Poor customer service or experience with the sales teams can make customers churn. moment faster. #3:

SaaS Payments 98

SaaS Payments Churn Underperforming Technical Team Payment Methods 98

ProfitWell

MARCH 23, 2020

There are a few key metrics that all subscription businesses should be completely on top of. Churn is the make or break of your subscription business. Churn is defined as the moment when a subscription ends and renewal does not happen, or when a customer cancels. The efficiency of your sales and marketing team.

Subscription 85

Subscription Payment Features Metrics Business 85

SaaStr

AUGUST 19, 2022

And also on the side, doing a strategy of pure, just changing our ICP and fully picking it and making it super narrow and super focused, and having 25% of the team doing that. And 75% of the team continuing business as usual. When do you recommend to diversify the distribution channels or the customer acquisition channels for a SaaS?

Scale 272

Scale Sales Hiring Scaling VP of Engineering 272

SaaStr

SEPTEMBER 12, 2019

At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion. I have a team of people who work on numbers. And, wonderful products. But it worked.

Investment 106

Investment Underperforming Technical Team Sales Hiring Software Review 106

Totango

FEBRUARY 9, 2024

To make it to the Super Bowl, a football team must have two things: a strong defense and a strategic offense. The defense maintains a good field position and prevents the opposing team from scoring points, while the offense orchestrates smart plays to gain additional yards and score points. What is gross retention? Calculate it!

Retention 115

Retention Underperforming Technical Team Software Review Churn 115

Intercom, Inc.

JULY 29, 2021

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. SaaS is the subscription business. Building a great sales team: How Intercom fosters and maintains its sales culture.

Sales Hiring 223

Sales Hiring Scale Sales Recruiting Underperforming Technical Team 223

Baremetrics

AUGUST 23, 2021

You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance. Leading SaaS and subscription businesses rely on Baremetrics to track the success of product launches, essential business metrics, and more. Table of Contents.

Strategy 104

Strategy Scale Payment Features Software Review 104

Practical Advice on SaaS marketing

OCTOBER 12, 2009

Customer acquisition costs are too high When your customer acquisition costs can't be covered by the projected lifetime subscription revenues derived from customers, you have a problem. But the goal is to earn that back, and more, over the entire length of the customer's subscription.

SaaS 100

SaaS Underperforming Technical Team Acquisition Outsourced Development 100

User Pilot

OCTOBER 19, 2024

Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. For instance, you can launch a CSAT survey after a customer interacts with your support team. Userpilot review on G2.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. In a B2B SaaS context, SaaS customer loyalty is expressed primarily through actions like subscription renewals, upsell purchases, referrals and product engagement.

B2B 114

B2B B2C Underperforming Technical Team Business 114

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

JUNE 4, 2019

You have to be listening to customer feedback and incorporating that as you’re developing your messaging, your positioning, your product names. So, one of my personal hero stories in this is the team at Box who and answered to the question, what if you could actually know what your customer’s thinking? I see a few hands.

Sales Recruiting 229

Sales Recruiting Scale Underperforming Technical Team Pricing 229

Frontegg

MARCH 17, 2022

Sales-Led Growth is all about marketing and sales teams. The CMO or VP Marketing sets the tone with the messaging, campaigns are run on various channels to generate leads, content is leveraged to generate inbound traffic, and the sales teams eventually contact the prospects to close deals. Customer Acquisition Cost (CAC).

Scale 105

Scale Technical Review Underperforming Technical Team Sales 105

Point Nine Land

JUNE 18, 2023

Both can be used to report on customers, subscriptions, and revenue. You can also see right away that, for instance, month 5 was an unusually bad month for the April 2020 cohort. a churn or retention rate you’d be happy with), red for “bad” values, yellow for “OK”, and gradients for values in between. And both can be cohorted.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

Totango

JANUARY 26, 2021

For example, if you sell a subscription SaaS product, a simple procedure for calculating your monthly churn rate would be: Take how many subscribers canceled their subscriptions that month. The retention rate is calculated in a similar way, except you start with how many subscribers renewed their subscription that month.

Churn 94

Churn Retention Underperforming Technical Team Technical Review 94

SaaStr

OCTOBER 24, 2019

Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Christian Lanng : So we started with something very, very narrow, which was invoicing. But invoicing happens to be connected to something really, really important, which is payments.

Payments 118

Payments Payment Features SaaS Payments Underperforming Technical Team 118

Intercom, Inc.

NOVEMBER 25, 2021

He’s also a keynote speaker and CX expert with over 20 years of experience in the field, having led teams in social media, marketing, and customer experience at companies such as Humana, McDonald’s, and Discover. Retention over acquisition. I’ve worked with sales teams and their goals go up every single year.

Payment Methods 206

Payment Methods Scale Social Media Airlines 206

Tom Tunguz

NOVEMBER 16, 2014

New Relic processes this data and provides interactive reports to identify underperforming code. New Relic charges by the server - the more computers monitored, the greater the subscription fee. But this account size easily supports building an inside sales team to scale revenue quickly. but recently that figure fell to 0.98

Benchmarks 100

Benchmarks Underperforming Technical Team Metrics Sales Hiring 100

User Pilot

SEPTEMBER 2, 2024

Customer-led growth focuses on using customer insights to drive overall business growth, including product development, acquisition strategies, and customer retention. A simple in-app prompt encouraging users to book a one-on-one interview with your team can be a good start. It helps build customer retention and brand loyalty.

Marketing 111

Marketing Underperforming Technical Team Education Interviewing 111

Frontegg

AUGUST 19, 2021

Users don’t want to write emails or engage with support teams anymore. Onboarding, user management, subscriptions – let’s take a closer look at the potent self-service and PLG combo. This results in constant engagement with support and sales teams, something that puts them under pressure and leads to frustration.

SaaS Payments 98

SaaS Payments Payment Services Payment Solutions Underperforming Technical Team 98

Casey Accidental

NOVEMBER 13, 2019

If driving more customers was your customers’ #1 need, and that’s not what you helped them with, you probably didn’t build a very successful business, or the problem of solving customer acquisition for that market is very difficult. The Weak Transition to Marketplace Arguments. What Types of Businesses Are We Talking About?

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV).

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Casey Accidental

OCTOBER 24, 2022

This isn’t a bad idea, and why companies like Facebook continued to grow despite adding more and more complexity over time. And I’m sure we’ve all seen that quote that say if a design needs an explanation, it’s a bad design. During this time though, Facebook users also flocked to Instagram, Snapchat, TikTok, et al. This stuff is hard!

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

ProfitWell

MARCH 12, 2020

The subscription-based economy boom has brought with it more competition than ever before, raising the bar for companies trying to offer recurring products or services to their customers. However, behind the boom lies the rising consumer demand for subscriptions. Payment processing. Customer support. Bookkeeping.

Subscription 59

Subscription Payment Features SaaS Payments Payment Services 59

Baremetrics

OCTOBER 7, 2021

For example, if your conversion ratio is low, is that because your marketing team is bringing in poor leads, your sales team isn’t succeeding in converting high-quality leads, or your development team hasn’t put the best parts of your platform at the front for a successful free trial? Try Baremetrics free.

Payments 98

Payments Sales SaaS Payments Underperforming Technical Team 98

SaaSOptics

APRIL 7, 2022

” Or, as Openview Partners defines it, “ product-led growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.” Your product can drive customer acquisition. Is Freemium a Good Business Model?

Business Model 74

Business Model Payment Features Business SaaS 74

SaaStr

JUNE 1, 2021

Turns out a founding team of six MBAs creating a full suite of products sold solely to SMBs can become a multi-million dollar public company in nine years – and continue growing rapidly ($77.6 Dharmesh : …said, “This is a very bad idea. million in 2013 to $115.9 million in 2014.). I said, “Holy crap.

Part-Time VPE 290

Part-Time VPE Technical Cofounder CTO Hire New CTO 290

SaaStr

AUGUST 6, 2019

” So we wanted to create essentially … Well, you can probably describe it the easiest way as an anti-SAP of supply chains, something that was easy, simple, free to use, open, and easy to develop for. Third parties are developing apps for our platform. What is Tradeshift really? Just like Salesforce, we have a platform.

Payment Solutions 167

Payment Solutions Payments Outsourcing Services SaaS Payments 167