Acquisition Payment Features White Paper 
Practical Advice on SaaS marketing
JUNE 3, 2017
But it’s really just one part of a comprehensive customer acquisition strategy. Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. SaaS companies need to get people to actually use the solution, renew their subscription, and upgrade. Don’t blame the website.
Totango
MARCH 16, 2021
A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process. Renewal: customers decide whether or not to renew their subscription based on their perception of the value they’ve been receiving.
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Tom Tunguz
APRIL 16, 2013
Shifting from Customer Acquisition from Field Sales to Customer Support. No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. It’s all subscription. Take it or leave it.
Chart Mogul
FEBRUARY 13, 2025
Consistent outreach, targeted messaging, and a clear value proposition will drive customer acquisition and fuel your growth. Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS. To grow your subscriber base, you need strong marketing and sales.
Unbounce
MAY 1, 2019
For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Ultimately, we want this prospect to register for a trial or buy a subscription. For the paid trial, you want to extend this to a full, long-term subscription. EDITOR’S NOTE.
Practical Advice on SaaS marketing
MARCH 4, 2017
More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. SaaS primers” that included a glossary of terms like “ subscription pricing,” “multi-tenancy,” and “SSAE 16” were a necessary part of the marketing collateral library. I haven’t seen that kind of promotion for awhile.
Intercom, Inc.
FEBRUARY 1, 2018
That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. Our goal is to get those healthy work teams created, because the sales team prospects from the existing Slack user database.
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