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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. Startups operate in newer markets where pricing standards haven’t been set. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. AWS, Twilio, Heroku, etc.

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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. The ones they met in person closed at a 3x rate.

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

The problem with selling your startup is the long exit time. Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Micro startup acquisitions. Micro Startup Acquisitions: What Are They, and Why Should I Care? What does this mean for startups?

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8 Top Stripe Alternatives: In-Depth 2023 Guide

FastSpring

Most Stripe alternatives fall into one of two categories: (1) payment processors, or (2) a billing solution that covers payment processing and other aspects of billing such as fraud detection, checkout, and more. can provide payment processing, order fulfillment, financing options, and more. MoRs for SaaS Companies.

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Financial planning for SaaS startups

The Angel VC

It's a simple plan for an early-stage SaaS startup with a low-touch sales model – a company which markets a SaaS solution via its website, offers a 30 day free trial, gets most of its trial users organically and through online marketing and converts them into paying customer with very little human interaction.

Startup 189
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What is customer acquisition cost and why does it matter?

Intercom, Inc.

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth.

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How To Grow Your Startup By Asking Better Questions

Hitenism

Optimizing your startup for speed is the only way to keep your head above the water. The key to optimizing your startup for speed? Let’s apply this framework to three of the hardest questions early startups have to answer, from building product, to choosing a marketing channel, to figuring out how to prove ROI.

Startup 167