Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. Imagine you’re coming up on the busiest season of the year, and you’ve been conducting an experiment with your ads to see which will generate the most revenue. What is Customer Acquisition Cost (CAC)? What is Customer Acquisition Cost (CAC)?

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

SaaStr

NOVEMBER 7, 2019

How can a simple offering be transformed into its own platform? Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place. Want to see more content like this?

Payments 174

Payments Merchant Services Payment Solutions Payment Services 174

Stax

MARCH 18, 2025

Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue. Take a traditional business, like a furniture store.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Tom Tunguz

SEPTEMBER 18, 2016

How fast could a SaaS business grow on paid acquisition? If the business decided today to sprint and acquire as many customers as possible? Let’s take a startup with $1.2M on the balance dedicated to customer acquisition. Scenario Exit ARR, $M 12 Month Revenue Total, $M TSM Growth Rate. Up Front 4.0

Acquisition 114

Acquisition Startup Sales Hiring Payments 114

Baremetrics

SEPTEMBER 30, 2021

The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue. Depending on the amount invested, it is possible that all members of the team are working full time jobs to support themselves and then doing that again to push their startup onto the market.

Payments 110

Payments Revenue Startup Development Team Review 110

Hitenism

JANUARY 9, 2017

You have limited cash, which means that you only have a finite amount of time and resources to scale your business. Optimizing your startup for speed is the only way to keep your head above the water. The key to optimizing your startup for speed? Learn how to make rapid—but thoughtful—decisions. What Product Should I Build?

Startup 167

Startup Payment Methods Payment Solutions SaaS Payments 167

Incredo

JULY 14, 2019

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?” The recurring revenue (subscription) model is usually “opposed” to the transactional or pay-as-you-go model.

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

Stax

APRIL 17, 2025

Instead of pouring resources solely into acquiring new customers, smart SaaS businesses focus on increasing revenue from existing customers by guiding them to higher tiers, unlocking premium features, and expanding their usage. Maybe they click on a locked dashboard or try to enable advanced integrations.

Payments 88

Payments Merchant Services SaaS Payments Payment Services 88

SaaStr

OCTOBER 29, 2019

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC. Built out a bunch of the orb across product, data, analytics to do much of the same work, to drive retention and monetization.

Payments 113

Payments Pricing Compensation Scale 113

Tom Tunguz

JULY 15, 2019

It’s a coaches poll of the top enterprise startups broken into early, mid and growth stage. Open source remains a viable customer acquisition strategy despite the threat from the cloud vendors; Amazon in particular. Applications are software used by business users. published the Enterprise Tech 30 last week.

Enterprise 214

Enterprise Payments Payment Solutions SMB 214

FastSpring

JANUARY 9, 2023

Most Stripe alternatives fall into one of two categories: (1) payment processors, or (2) a billing solution that covers payment processing and other aspects of billing such as fraud detection, checkout, and more. can provide payment processing, order fulfillment, financing options, and more.

Payment Methods 147

Payment Methods Payment Services Merchant Services Payment Features 147

Tom Tunguz

JANUARY 3, 2018

Below are 7 predictions about the startup software ecosystem. That cash could be used for dividends, share buy backs and acquisitions. In particular, blockchain applications will pop-up in inter-company applications or where network effects are important (payments, security, supply chain). How many of them do you agree with?

SaaS Payments 204

SaaS Payments Scale Blockchain Machine Learning 204

Stax

AUGUST 26, 2024

The year 2024 is a special one for everyone at Stax because we’re celebrating a decade of transforming the payments industry and supporting our merchants and partners with innovative technologies and unwavering support. From multiple acquisitions to leadership changes, the company has continuously evolved.

Payment Services 88

Payment Services Merchant Services Stax Payment Solutions 88

The Angel VC

MARCH 23, 2016

Almost exactly four years ago I published a financial plan template for SaaS startups based on a model that I had created for Zendesk a few years earlier. The original v1 model was a very simple plan for early-stage SaaS startups with a low-touch sales model. The "Revenues" line shows your end-of-month MRR for the respective month.

SaaS Payments 217

SaaS Payments Headcount SaaS Payment Methods 217

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. Average Revenue per Customer. Customer Acquisition Cost (CAC). & The last kind of constituent here is investors and business owners.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Casey Accidental

JUNE 9, 2020

These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well.

Retention 145

Retention Benchmarks Payments Payment Methods 145

Baremetrics

MAY 7, 2019

There are more funding and financing options for startups today than there ever have been before. There’s also been an explosion in debate and transparency about navigating startup funding and financing. Let’s explore the funding and financing options for your startup. Funding Your Startup. Buffer spent $3.3

Finance 111

Finance Startup SaaS Payments Payment Methods 111

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. Does your SaaS product produce public pages that can be found by search engines?

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

FastSpring

MAY 25, 2023

Pricing your software as a service (SaaS) can be hard enough even during the best of times, but figuring out how to dial in the right pricing to drive more revenue in times of stagflation can be even more challenging. Optimizing your SaaS Pricing Strategy for new MRR vs. net revenue retention. Inflation isn’t flat: Vary your strategy.

SaaS Payments 148

SaaS Payments Pricing Payments Merchant Services 148

User Pilot

NOVEMBER 27, 2023

Tracking revenue on a spreadsheet is easy, but understanding the underlying factors influencing revenue growth rate is a different ball game. As you read on, you will learn: How to properly define revenue growth. Related metrics that impact your revenue and how to use the insights to turn your product into a growth engine.

Payments 105

Payments Revenue Payment Features SaaS Payments 105

Tom Tunguz

NOVEMBER 4, 2014

Most startups play defense when discussing pricing with customers. For many founding teams, pricing is one of the most difficult and complex decisions for the business. Startups operate in newer markets where pricing standards haven’t been set. Startups adopt the pricing model well known in the industry.

Pricing 125

Pricing Startup SaaS Payments Payment Methods 125

FastSpring

APRIL 26, 2022

“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Because word-of-mouth for us is actually much bigger fuel than the revenue that we’re collecting or churning or dropping or whatever.”.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

Baremetrics

NOVEMBER 1, 2021

Net revenue retention (NRR) and gross revenue retention (GRR) are two important metrics. NRR and GRR are important secondary metrics for any SaaS enterprise that brings in money through a subscription revenue model. Connect Baremetrics to your revenue sources, and start seeing all of your revenue in a crystal-clear dashboard.

Payments 95

Payments Retention Revenue Payment Services 95

Andreessen Horowitz

APRIL 23, 2024

At a16z’s recent Connect/Fintech event, a16z Partner Alex Immerman sat down for a broad conversation with Immad Akhund , co-founder and CEO of banking startup Mercury , and René Lacerte, founder and CEO of financial services company BILL. The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us.

Payments 110

Payments Forecasting Payment Services Sales Hiring 110

Baremetrics

JUNE 30, 2021

You've got a brilliant SaaS startup idea. A startup financial model is the plan. In fact, we've already built the SaaS financial model you'll actually use — but let's take a look at why this is especially important for SaaS startups. 1 What Is a Startup Financial Model? What Is a Startup Financial Model?

Startup 98

Startup Sales Hiring Sales Recruiting Deferred Revenue 98

Baremetrics

AUGUST 28, 2021

As a business owner, you measure your incoming profits and revenue with several metrics. Some of the common metrics for this include net income, gross revenue, and net revenue. But what are the differences among these measurements, and which is the best measurement to tell you the financial health of your business?

Payments 90

Payments Revenue Payment Services SaaS Payments 90

Sales Hacker

OCTOBER 14, 2021

As a result, we lost 40% in GMV since March 2020, which translates into $85,000 in monthly payments. The platform curates a list of the best products and startups that people haven’t heard of yet. Before you post your product on the platform, let’s explore what we earned after two launches. Mentions on social platforms.

Payments 113

Payments Revenue Payment Methods Underperforming Technical Team 113

Intercom, Inc.

AUGUST 27, 2020

But there’s another reality that businesses now have to contend with: the brief is getting harder and harder to nail. Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. To navigate the current minefield of growth, businesses need to shift their focus. Over the last 7.5

Scale 211

Scale Payments Payment Features Subscription 211

Baremetrics

APRIL 6, 2021

When you’re looking at your business goals, you need to consider not only your existing monthly revenue but your contraction monthly recurring revenue (MRR). Contraction Monthly Recurring Revenue (MRR) is an extremely important metric for subscription businesses. Want to Reduce Your Churn?

Outsourced Development 99

Outsourced Development Payments Revenue Payment Services 99

Tom Tunguz

NOVEMBER 13, 2012

Yesterday’s post on distribution partnerships for startups elicited a few comments and questions about other important elements startups should consider when contemplating partnerships. Ideally, a startup should collect data on the performance of a distribution channel before entering into a long-term agreement with a partner.

Startup 100

Startup Underperforming Technical Team Scale Payment Services 100

ProfitWell

JANUARY 17, 2020

Over the past decade, ecommerce subscription companies have doubled down on the subscription model to monetize their relationships with customers. That’s why we’ve put together the platforms, tools, and strategies you need to make subscriptions work for your company. It’s one of the truest forms of monetized relationships.

Payment Methods 12

Payment Methods Payments Payment Features Merchant Services 12

Casey Accidental

JULY 17, 2023

Founders and venture capitalists would preach the gospel of predictable revenue and sustainable growth, powered by growth of apps sold over the App Store. The average VC tweet storm or LinkedIn thinkfluencer will tell you it’s all about predictable revenue. So in any B2B subscription business, sure, some customers will churn.

Payment Solutions 98

Payment Solutions Payments Payment Features Subscription 98

Baremetrics

SEPTEMBER 15, 2021

Revenue Performance Management (RPM) is when a company monitors its revenue performance, tracks how revenue is affected by strategic decisions, figures out revenue drivers, and then optimizes operations to drive revenue growth. Without the systemized focus on pushing revenue up, companies can falter.

Payments 97

Payments Revenue Payment Services SaaS Payments 97

Subscription Flow

MAY 30, 2024

Yet these tools in themselves are never enough and you need them to integrate well with other software that offers different functions to help streamline your user’s experience. SubscriptionFlow also places a great deal of importance on customer retention and churn management which helps businesses grow.

Merchant Services 97

Merchant Services Payment Solutions Payment Services SaaS Payments 97

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. That company would go on to be acquired by TaskRabbit, where he helped 3x core business volume as co-head of marketing. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

SaaStr

DECEMBER 26, 2019

So I invited both Alice and Pauline because they represent different stages of startup life with different types of MarTech Stack progress, but first I want to give you a quick outlook on what I’m seeing. So data analytics, marketing customer analytics, and technology and acquisition. FULL TRANSCRIPT BELOW. Guillaume : Yeah.

Sales Hiring 194

Sales Hiring Payment Methods Payment Solutions Marketing 194

Baremetrics

APRIL 6, 2021

The recurring revenue growth platform provides users with valuable insights into subscription funnels and one-click analytics for Stripe. This platform drives explosive subscriber growth with an enormous suite of SaaS metrics. Other features include metered billing, multiple gateway support, and CRM integration.

SaaS Payments 93

SaaS Payments Payment Services Payments Payment Solutions 93