Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 121

Social Media Sales Hiring Branding Technical Review 121

SaaStr

AUGUST 22, 2022

At 2019 SaaStr Annual , Anil Dash (CEO of Glitch before their recent acquisition by Fastly), and Jeff Lawson, CEO of Twilio, got together to discuss the importance of taking a stand on specific issues as a company and how clear moral positions can positively impact customers and employees. Social Media, Blogging, & Using a Public Forum.

Social Media 285

Social Media Software Review Leadership Acquisition 285

SaaStr

AUGUST 27, 2024

Rupa is a lab platform for doctors to order lab tests, and Koby took the company from $20M to hundreds of millions in equity and scaled Rupa’s user acquisition by 4000% in 3.5 Social media can play a vital role in building trust. Without social proof, they wouldn’t have secured them.

Scale 290

Scale AI Search Sales Hiring Social Media 290

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers. Customer acquisition is your business’s process of bringing in new customers. What Is the Purpose of Customer Acquisition?

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

SaaStr

MAY 10, 2023

They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at. Sometimes they come in from social media, and other times from rumor. They’ll be your best customer acquisition channel. Give it a look!”

Sales Recruiting 246

Sales Recruiting Sales Hiring Social Media Sales 246

Buffer Resources

MAY 25, 2023

In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. Since most founders are interested in marketing and customer acquisition, there's a significant overlap in content areas,” he explains.

Social Media 114

Social Media Entrepreneurship AI Search Engagement 114

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

SaaStr

MARCH 12, 2024

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. You only make money after your investors get their money back.

Software Review 278

Software Review Technical Review Acquisition Scale 278

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. Best practices for effective customer acquisition and product-led growth. Focus on the right customer acquisition channels. What is a customer acquisition strategy?

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

SaaStr

JUNE 21, 2024

Customers will post about their experience on social media and speak positively about you to peers, at conferences, etc. When someone posts on social media, or something happens where a person goes above and beyond for you, you should reciprocate. They make referrals, and you generate new customers.

Sales Recruiting 296

Sales Recruiting Sales Hiring Scale Outsourced Development 296

Buffer Resources

JULY 12, 2023

Today, I get 400,000 impressions on my content monthly, primarily from search and targeted social media channels. I reworked my social strategy to include SEO I had very naive ideas about content distribution early on. I kept at it and, about five years later, I noticed a marked increase in our metrics.

Social Media 101

Social Media AI Search Technical Review Entertainment 101

SaaStr

JULY 7, 2023

“Retention is the new acquisition,” says Co-Founder and CEO of Insider, Hande Cilingir. Given the fact that customer acquisition costs are increasing sharply, the most efficient way to increase revenue base is getting it out of existing ones.” Give them a reason to advocate for you — ideally on social media.

Retention 242

Retention Software Review Revenue Systems Review 242

Tom Tunguz

NOVEMBER 9, 2019

This acquisition portfolio spans search, advertising, social media, events, podcasts, ebooks, outbound calling, and many other techniques. Demand generation marketers serve a different role. Demand generation marketers acquire leads using a portfolio of techniques. They use software and tools to find potential buyers.

Scale 255

Scale Startup Sales Recruiting Sales Hiring 255

SaaStr

APRIL 7, 2023

Lesson #3: Most Companies Get Their Customers From A Single Acquisition Channel If you look at Airbnb, it’s primarily SEO. So if you focus on one acquisition channel, ensure it’s the best. Browder visualizes organic by imagining that the acquisition strategy would continue if the entire marketing team were to disappear.

Scale 263

Scale Scaling Sales Hiring Entrepreneurship 263

FastSpring

JANUARY 9, 2025

On this question of why, though, like one thing I never hear game publishers talk about is player acquisition. Do you feel like game publishers also get a player acquisition advantage by offering a webshop option or a direct-to-consumer option? I haven’t heard a lot of talk around the acquisition. One is the goals.

Payments 164

Payments Mobile Payment Methods Revenue 164

SaaStr

AUGUST 19, 2023

When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat. In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset.

Software 245

Software Business Social Media Government 245

User Pilot

OCTOBER 19, 2024

Enhances your brand reputation As of this year, over 70% of people in the US use social media. An excellent social media review is a powerful marketing tool. These honest reviews can then serve as potent sources for your word-of-mouth marketing efforts. Userpilot review on G2.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Tom Tunguz

JANUARY 12, 2023

Plus, images garner more interest across social media. What the $6B Coupa Acquisition Means for Software Startups. I wondered how the current wave of generative AI image makers like Midjourney, Dall-E, & Stable Diffusion would fare creating images for a few of my posts. Here are the results.

B2B 200

B2B AI Social Media Generative AI 200

Neil Patel

MAY 11, 2021

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. The combination could lead to improved social media engagement and a boost in your follower count.

Social Media 140

Social Media Technical Advisors Travel Acquisition 140

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. The data above shows it’s a customer acquisition cost on average of $1.05 How to use community as a driver of product-led growth. vs. $1.80, which is a big difference.

Scale 278

Scale Sales Hiring Strategy Marketing 278

Practical Advice on SaaS marketing

AUGUST 1, 2020

The SaaS metrics gurus express this as customer acquisition cost (CAC) relative to customer lifetime value (LTV). Think of customer acquisition like a machine A former colleague explained the concept to me like this. SaaS companies are trying to build a customer acquisition machine. See “ Acquiring Customers Ain’t Cheap.”)

Marketing 152

Marketing Customer Lifetime Value Social Media Acquisition 152

Incredo

NOVEMBER 28, 2019

That is not what social media is made for. Customers – also B2B – turn to social media for a more humanistic way of communication and interaction. Customers – also B2B – turn to social media for a more humanistic way of communication and interaction. DOWNLOAD YOUR E-BOOK.

Social Media 200

Social Media SaaS Advertising B2B 200

SaaStr

MARCH 15, 2024

Vimeo has a special relationship with the creative and filmmaking world, yet people mistake Vimeo for being a social media company. Customer acquisition. One thing about moving away from paid acquisition to higher quality revenue is it requires a re-emphasis and reinvestment into free. By being a video platform.

AI Search 278

AI Search SaaS Advertising Sales Hiring 278

Unbounce

MARCH 12, 2020

But despite their strong presence on social media, only 2,000 parents had signed up to be email subscribers. The client saw a lot of value in social media, which is great. Kelsey knew this would be part of their growth strategy, but that they couldn’t rely solely on social media to drive sales.

Branding 144

Branding Social Media Acquisition Strategy 144

User Pilot

MARCH 6, 2023

What’s product-led acquisition? TL;DR Product-led acquisition (PLA) is an organic way of growing a customer base through recommendations from existing customers. The benefits of PLA include considerably lower customer acquisition costs, exponential user base growth, and lower dependence on changes in paid advertising.

Scale 98

Scale Acquisition Scaling Customer Lifetime Value 98

Neil Patel

MARCH 11, 2021

I published a data-driven infographic on how Google uses social signals to determine rankings. Many people find link building and link acquisition stressful. It’s important to know the domain authority of the sites that you consider for link acquisition. Other methods can be found here. Domain Authority. Domain Relevancy.

Social Media 144

Social Media Scale Acquisition Engineering 144

Neil Patel

MAY 5, 2021

Managing one social media account is a lot of work. How to Manage Your Instagram Accounts When a Business Acquisition Occurs. Taking over another business means taking over all their assets—including their social media accounts. Changing your business name affects all your other social media platforms.

Social Media 125

Social Media Acquisition Branding User Experience 125

Intercom, Inc.

APRIL 13, 2018

Modern CRM tools and social media constantly create new ways for users to interact. A sales rep can give the marketing team insights from the ground level and decrease the cost of customer acquisition. Today, you can take advantage of inside sales CRM tools like Close.io A growing sales team creates a growing company.

Scale 224

Scale Sales SaaS Sales Funnel 224

Stax

MARCH 16, 2025

Acquiring new customers is significantly more expensive than retaining existing ones, with studies showing that customer acquisition costs (CAC) can be five to 25 times higher than the cost of keeping a current customer. Analyzing customer support and social media interactions is another valuable way to gather feedback.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

Buffer Resources

JANUARY 31, 2024

Which, frankly, is still pretty miraculous considering I knew nothing about paid advertising previously and barely even thought about social media when I launched my app.    I wish I could tell you there was a magic bullet when it comes to paid social media advertising. Here’s how I did it.

Social Media 23

Social Media Scale Advertising AI 23

Neil Patel

AUGUST 17, 2021

On the other hand, over time, your customer acquisition costs will decrease. Who buys your products or follows you on social media? Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often. Understand Your Target Audience.

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

Neil Patel

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Social Sharing Metrics.

Development 141

Development Strategy Social Media Sales Funnel 141

Sparktoro

OCTOBER 15, 2024

In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart email campaign. Product, customer acquisition, social media,… I loved having a variety of writing responsibilities.

Social Media 97

Social Media Acquisition Startup Marketing 97

Aaron Beashel

MARCH 9, 2018

MailChimp (Touchless acquisition) – MailChimp is an email marketing tool that uses a touchless acquisition model to acquire customers. If you’re taking a touchless acquisition model, common options are a free version of the product or a free trial to allow people to try the product out. Who is the target market for your product?

Scale 192

Scale SaaS Payments B2B Strategy 192

Buffer Resources

DECEMBER 6, 2023

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why.   Tanay Jaipuria , an architect of social media algorithms , broke down X’s algorithm after it open-sourced how it works in spring 2023. Over 10 years, we got 8 acquisition offers for Privy.

Technical Advisors 137

Technical Advisors Social Media AI Search Branding 137

Neil Patel

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. Stay Active on Social Media.

Social Media 145

Social Media Strategy Marketing Business 145