Unbounce

OCTOBER 18, 2021

For example, female software engineers have increased by only 2% in the last * 21 years *. Community building works much better for us than just typical marketing acquisition strategies. You don’t need a data scientist or software engineer on your team to get more conversions with the power of AI. Actually, no.

Artificial Intelligence 136

Artificial Intelligence Marketing Scale Sales Recruiting 136

Stax

AUGUST 26, 2024

From multiple acquisitions to leadership changes, the company has continuously evolved. As David Johnson, Senior Software Engineer, puts it, “My motivation for working at Stax for eight plus years has primarily been the culture and the ability to make a measurable impact. Stax is a fun place to work!

Payment Services 88

Payment Services Merchant Services Stax Payment Solutions 88

SaaStr

JANUARY 7, 2020

So most people think hiring engineers is the most important thing that you can do, but actually you can get a lot done with a small number of really, really talented engineers and giving them a really big budget to use vendors so they can get a lot of leverage. WhatsApp had under 60 people at the time of acquisition.

Sales Recruiting 200

Sales Recruiting Sales Hiring Management Marketing 200

Andreessen Horowitz

JANUARY 8, 2024

Similar to the concept of LTV:CAC (lifetime value-to-customer acquisition cost) in consumer tech, an insurance company justifies approval of big ticket reimbursements on the basis of conviction that they will be able to realize the financial benefit within the “lifetime” of the members in their health plan.

Technical Review 22

Technical Review Payment Solutions Payment Services Healthcare 22

Sylvia Ng

FEBRUARY 17, 2016

What do all these job descriptions tell us about growth engineering? At least a Bachelor degree in software engineering. Exceptional proficiency in software engineering. 3+ years of experience in product management, user acquisition marketing or similar fields. Marketing or related field a plus.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Intercom, Inc.

MARCH 15, 2018

I stayed at Digg until the company closed and through this talent acquisition where we joined SocialCode. Todd: The fact that you’re talking about problem selection and solution validation suggests that you’re really looking for engineers who are problem-oriented and focused on outcomes. We’re that way too.

Engineering 214

Engineering Management Merchant Services DevOps as a Service 214

Sales Hacker

SEPTEMBER 4, 2019

Road warrior CEOs may find more value in a travel accessory, while software engineers might appreciate a desktop product. When running swag as a step in a prospecting campaign, it’s worth thinking about your Average Customer Value ( ACV ) and the impact investing in swag will have on your Customer Acquisition Cost ( CAC ).

Wireless 111

Wireless Data Sales Branding 111

Audacix

SEPTEMBER 15, 2020

The two most commonly cited reasons by CTOs, software engineering managers and SaaS executives for not conducting penetration tests on their cloud software and mobile apps are: We've never been hacked - why would we spend on penetration testing? Penetration testing is too expensive, I can't afford it.

Payment Solutions 84

Payment Solutions Mobile SaaS Payments Payment Services 84

OpenView Labs

MAY 21, 2019

Pluralsight announced their upcoming acquisition of GitPrime, an OpenView portfolio company, to merge developer productivity capabilities into their leading technology skills development platform. Engineers build business. GitPrime Co-founders from left to right: Ben Thompson (CMO), Travis Kimmel (CEO).

Sales Hiring 40

Sales Hiring Software Engineering PayPal Engineering 40

Buffer Resources

JUNE 13, 2024

In this case, focus on conversions and related KPIs, like: Cost per acquisition Customer lifetime value (CLV) Return on investment (ROI) Lead quality How you'll track these metrics depends on the platform where you share your content.   That meant we had to get a little creative to gain traction.

Strategy 129

Strategy Social Media Development Team Review Software Review 129

OPEXEngine

NOVEMBER 23, 2021

JACLYN ALLEN, PARTNER SUCCESS MANAGER, AND DANIEL REILLY, SOFTWARE ENGINEER, STARTUP GRIND. Once you’ve established a baseline for improvement, you can run tests to see what moves your retention metric—things like improving activation, scaling out more targeted acquisition strategies and resurrecting users who’ve dropped off.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

JACLYN ALLEN, PARTNER SUCCESS MANAGER, AND DANIEL REILLY, SOFTWARE ENGINEER, STARTUP GRIND. Once you’ve established a baseline for improvement, you can run tests to see what moves your retention metric—things like improving activation, scaling out more targeted acquisition strategies and resurrecting users who’ve dropped off.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

Valuize Consulting

APRIL 7, 2020

SaaStastic offers a software product that helps software engineering teams reduce costs. The company has defined its ideal customer profile and identified that its ideal customers are seeking to accomplish big reductions in their engineering programs’ costs (Ideal Customer Goal). .

Software Engineering 52

Software Engineering Sales Enablement Churn Engineering 52

Sales Hacker

SEPTEMBER 29, 2020

We went through an acquisition and we got bought. I got into the game there, obviously went through the acquisition, that’s how we came up with the idea for the company. Not me personally, but a bunch of smart PhDs and software engineers, they’re the ones that can make it a reality.

Scale 120

Scale CTO Hire CTO Coach Scaling 120

OpenView Labs

SEPTEMBER 14, 2021

Ng also sees MLOps as an emerging job field for data scientists, software engineers, and domain experts and believes many more MLOps roles will be created in the coming years. Ultimately, Explorium taps into the transition to the data-centric approach by offering its platform as a data acquisition strategy. Synthetic data.

AI Search 65

AI Search AI Artificial Intelligence Machine Learning 65

Chart Mogul

MARCH 10, 2023

But in reality, many PLG success stories leverage traditional inside sales motions alongside self-service to speed up customer acquisition. But in reality, many PLG success stories leverage traditional inside sales motions alongside self-service to speed up customer acquisition. This is called product-led sales.

VP of Engineering 52

VP of Engineering Sales Hiring Sales Compensation 52

TriTuns

MARCH 11, 2019

Back in the days before SaaS, organizations implementing software treated their software acquisitions as a simple purchasing transaction. They were very focused on the costs of the software product. Historically, most software vendors have been extremely product focused.

Software 40

Software Sales SaaS Technical Support 40

TriTuns

MARCH 11, 2019

Back in the days before SaaS, organizations implementing software treated their software acquisitions as a simple purchasing transaction. They were very focused on the costs of the software product. Historically, most software vendors have been incredibly product-focused.

Software 40

Software Sales SaaS Technical Support 40

TriTuns

MARCH 11, 2019

Back in the days before SaaS, organizations implementing software treated their software acquisitions as a simple purchasing transaction. They were very focused on the costs of the software product. Historically, most software vendors have been extremely product focused.

Software 40

Software Sales SaaS Technical Support 40

Audacix

SEPTEMBER 15, 2020

The two most commonly cited reasons by CTOs, software engineering managers and SaaS executives for not conducting penetration tests on their cloud software and mobile apps are: We've never been hacked - why would we spend on penetration testing? Penetration testing is too expensive, I can't afford it.

Payment Solutions 52

Payment Solutions Mobile SaaS Payments Payment Services 52

OpenView Labs

MAY 5, 2021

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. Open source can provide a number of different advantages for a business, on both the consumption and production end of the spectrum.

Business 52

Business SMB Scale DevOps as a Service 52

How SaaS Works

OCTOBER 7, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction The software-as-a-service business model appeals to companies of all sizes from tiny startups to massive Fortune 500 companies.

SaaS Payments 40

SaaS Payments Scale Payment Solutions SaaS 40

SaaStr

DECEMBER 10, 2019

WePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites & small business software. The day that acquisition closed, we became a 250,000 person company. Want to see more content like this?

Payment Services 182

Payment Services Merchant Services Payment Solutions Payments 182

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Billion acquisition is just one milestone in the early innings of the company’s story. Does it have to be in person?

Scale 164

Scale Sales Recruiting SaaS Payments Payment Services 164

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? About the author – June Kim June is a software engineer and has worked with different companies, from small startups to tech giants like Google. It’s 2023, and customers have options. But how do you do that?

Scale 105

Scale Growth Hacking AI Consulting 105

SaaStr

NOVEMBER 29, 2019

As for Allie, prior to founding Mapistry she started her career in MIT’s Lincoln Lab before joining IQ Engines (acquired by Yahoo). Post acquisition, Allie integrated the technology built at IQ Engines into Flickr search. Post acquisition, Allie integrated the technology built at IQ Engines into Flickr search.

Sales Hiring 162

Sales Hiring Underperforming Technical Team Technical Advisors Scale 162

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. billion acquisition. billion acquisition by Cisco. Stephen Burton: It’s actually an interesting story.

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

Mucker Capital

SEPTEMBER 6, 2018

We started with a couple of the founding team members who are developers, and since then we’ve grown our software engineering team to 10 people. Starting with such an incredible team, we were in a great position to be able to tackle this head on and start building out all the necessary pieces to make this work.

Interviewing 40

Interviewing Entrepreneurship Scale Enterprise 40

Sales Hacker

OCTOBER 7, 2021

Katie Carty Tierney is an Area Vice President for the Americas at BMC Software. She entered Sales through unconventional channels, having started her career as a software engineer, then taking a break to build her family (four children in five years!), and then re-entering the workforce as a Solutions Engineer.

Scale 137

Scale Sales Recruiting Sales Hiring VP of Engineering 137

SaaStr

MAY 17, 2019

As for Godard, he founded his first business, BigMachines, in 2000, a business he scaled to $50m in revenue and over 300 people up until it’s acquisition to Oracle 11 years later for $400m. A business he scaled to 50 million dollars in revenue and over 300 people up until its acquisition to Oracle 11 years later for 400 million dollars.

Scale 160

Scale Sales Hiring Software Review Leadership 160

SaaStr

APRIL 24, 2019

Prior to founding Scale, Alexandr was a Tech Lead at Quora, directly responsible for all speed projects and before that a software engineer at Addepar responsible for building and maintaining financial models. Or, hey we think we can actually blanket the market and with really low customer acquisition cost. One or the other.

Scale 140

Scale Sales Hiring Scaling Customer Success 140

Clouded Judgement

APRIL 18, 2025

OpenAI has also talked about / previewed in recent interviews their own software engineering agent (SWE agent) that is on the horizon. It shows (at some level, all depends on how real the rumors are) an interest from a “model company” to own more of the application layer. Elsewhere, Anthropic recently launched Claude Code.

Cloud 157

Cloud AI ChatGPT Scale 157

Incredo

SEPTEMBER 24, 2019

if they are looking for software engineers, they probably want to improve their product). Customer acquisition model – Questions to ask: How do they attract visitors and acquire new leads? Customer acquisition channels – You really would like to be informed where your competitors are getting leads and customers.

Social Media 188

Social Media SaaS Software Review Technical Review 188