SaaStr

NOVEMBER 25, 2023

The underperformers who aren’t putting in the effort get a conversation, and if things don’t change, it’s not a good fit. If you think about the customer acquisition funnel, you have the top, middle, and bottom. Others are doing little work and not working out. 2: Diagnose the Bottleneck to Growing Faster. Guess what?

Sales Hiring 287

Sales Hiring Underperforming Technical Team Revenue Sales 287

Practical Advice on SaaS marketing

MAY 4, 2018

Everybody’s got a story about bad customers. But if you’re a software-as-a-service (SaaS) company, bad customers can be much worse than that. No way to recover your costs For one thing, these bad customers are likely to cost you money, not make you money. These customers can be infuriating, frustrating, and just plain rude.

Underperforming Technical Team 122

Underperforming Technical Team SaaS Business Acquisition 122

SaaStr

JUNE 21, 2024

These nine sales concepts, when done correctly, will greatly improve your sales and sales teams. #1: Most people think you need to hire more salespeople in a demand-poor environment. Demand-poor environments lead to problems like: Sales reps clinging on to opportunities for too long. That’s the wrong answer.

Sales Recruiting 296

Sales Recruiting Sales Hiring Scale Outsourced Development 296

FastSpring

JANUARY 23, 2025

Is there any kind of places where geographically you’re seeing like we’re starting to see a lot more business or a lot more acquisitions in these regions? Blake Hutchison (13:13) and in organic growth through acquisition and they find that asset happens to be that the perfect asset is operating out of Europe.

Scale 118

Scale Entrepreneurship Scaling Underperforming Technical Team 118

SaaStr

APRIL 1, 2021

There are a lot of nuances here, but the simple reason for most really big acquisitions is a BigCo has fallen behind. Some examples: Okta basically won the corporate side of identity (rocketed to #1) but wasn’t #1 on the developer side. Smaller deals can sometimes just be about experiments, and teams. Not a bad play.

Underperforming Technical Team 274

Underperforming Technical Team Cloud Acquisition Communication 274

SaaStr

NOVEMBER 23, 2022

The success of an executive team often depends as much on their interpersonal harmony as their professional expertise. How does a team establish rapport with one another? Algolia’s Bernadette Nixon (Chief Executive Officer) and Michelle Adams (Chief Revenue Officer) have spent the past few years developing this relational toolbox.

Underperforming Technical Team 317

Underperforming Technical Team Leadership Outsourced Development Finance 317

SaaStr

NOVEMBER 25, 2020

Do you have two sales teams? Who gets what part of the long-term development budget? And most importantly, multiple products can be very distracting at the management team level. The last thing you want the team doing is chasing a shiny penny, when what really matters is hitting the plan for the quarter.

Underperforming Technical Team 356

Underperforming Technical Team Cloud Revenue Acquisition 356

User Pilot

OCTOBER 19, 2024

Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. For instance, you can launch a CSAT survey after a customer interacts with your support team. Similarly, unhappy customers are more likely to tell others of their poor experience. Userpilot review on G2.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

SaaStr

JUNE 4, 2021

Pomel focused his session on: Making your SaaS startup customer-centric: Hw event marketing has helped him integrate his engineering and sales teams. How many of you guys’ product rely on the highly functioning engineering team? Helping the engineering teams run smoothly and being super productive thanks to mentoring.

Scale 321

Scale Underperforming Technical Team Sales Hiring Engineering 321

SaaStr

JUNE 19, 2024

The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. You might have to rebuild your marketing team. Optimize your acquisition funnel.

Scale 306

Scale Scaling Underperforming Technical Team User Experience 306

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. What Goes Into Customer Acquisition Costs? The first company (Example 1) has a poor metric. customer acquisition cost may be quite low if customers make a $25.00

Acquisition 145

Acquisition Metrics Customer Lifetime Value Advertising 145

Stax

MARCH 16, 2025

Acquiring new customers is significantly more expensive than retaining existing ones, with studies showing that customer acquisition costs (CAC) can be five to 25 times higher than the cost of keeping a current customer. Bad software user experience User experience is everything when it comes to SaaS platforms.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

Stax

APRIL 15, 2025

There are some important variations to MRR that would be good for your sales team to be aware of, including new MRR, expansion MRR, and churn MRR. How To Calculate Other Types of MRR Now, while the above is the most basic form of MRR, there are some important variations to MRR that would be good for your sales team to be aware of.

Payments 88

Payments SaaS Payments Revenue Payment Services 88

SaaStr

MAY 10, 2022

Recovery from COVID has taught us that adapting and learning how to thrive in new ways in the face of change, whether good or bad, can lead to exponential growth. . Develop a well-defined vision. If you have a comprehensive, compelling vision, it will be easy for your teams to trust it and rally behind you.

Travel 275

Travel Revenue Underperforming Technical Team Scale 275

Intercom, Inc.

MAY 8, 2019

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy?

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. Best practices for effective customer acquisition and product-led growth. Focus on the right customer acquisition channels. What is a customer acquisition strategy?

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 159

Scale Acquisition Scaling Sales Hiring 159

User Pilot

APRIL 2, 2025

In this article, I’ll show you how Userpilot helps product teams cut through the noise and understand what really matters in mobile user behavior: no data science degree required. The platform’s code-free implementation makes it accessible for product managers who want insights without constantly relying on developers.

Mobile 66

Mobile Underperforming Technical Team Onboarding AWS 66

SaaStr

JUNE 13, 2024

Every week, there are significant new developments in tech. If you go to a team and say, “I can do 70% of what your team is doing now automatically and at a fraction of the cost.” If you grew by acquisitions that drove immediate growth, whatever you buy has to grow 20%, too. It’s not a bad thing. At Gong, yes.

Scale 311

Scale AI Sales Underperforming Technical Team 311

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. Yes, Slack started off with no sales team. Yes, Dropbox started off with no traditional sales team. billion in revenue) so it’s safe to say Jeanne and her team have helped do exactly that.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Your technical infrastructure?

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

Chaotic Flow

AUGUST 18, 2015

SaaS businesses develop intimate, long term relationships with their SaaS customers. If they don’t keep their customers around for years, then all that capital invested in customer acquisition will have gone to waste. It is typical in B2B software for customer acquisition to eat up 50% or more of total costs.

Customer Success 138

Customer Success Underperforming Technical Team Scale SaaS 138

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & The second constituent there is the developer. Why do developers love SaaS products? Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Transcript.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Baremetrics

AUGUST 1, 2021

So what works (and doesn’t work) as a SaaS acquisition strategy? In this article, you’ll learn 5 keys to building a purpose driven acquisition strategy for your SaaS and how to avoid common mistakes along the way. SaaS Customer Acquisition: Getting the basic right How to Build a Purpose-driven SaaS Customer Acquisition Strategy 1.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. But conversational support doesn’t just benefit your support team. Improved customer acquisition (54%).

Underperforming Technical Team 129

Underperforming Technical Team Scale Sales Hiring Sales Recruiting 129

SaaStr

FEBRUARY 26, 2019

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. And the team deck doesn’t say who the CEO is? Ryan Smith: No.

Acquisition 164

Acquisition Sales Recruiting Scale Sales Hiring 164

Baremetrics

NOVEMBER 2, 2021

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

Intercom, Inc.

NOVEMBER 14, 2019

It’s time to start thinking about retention at scale and bring onboard a customer success team. She joined the company in 2007 back when it was just 30 people and has been instrumental in helping the company scale both its team and its market share over the years. Why you need a customer success team.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

SaaStr

DECEMBER 17, 2019

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. Zach : And so as we were having this conversation, we did, of course, raise a little bit more money in that round in order to enable the acquisition.

Payments 214

Payments SaaS Payments Banking Underperforming Technical Team 214

SaaStr

JANUARY 24, 2024

How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Lattice had a product-led growth flow on the website while the sales team was still trying to sell the PLG companies The good news is Lattice had a lot of activity and initiatives at play. Can you start and stop a PLG motion?

Scale 278

Scale Sales Hiring Scaling Revenue 278

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. This has created large amounts of data for running teams. . And the teams now need a more defined structure. Mark Roberge knows which he prefers. When to optimize for scalability.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

OnStartups

MAY 18, 2021

All the points below have been pulled from startup sales teams that I think work pretty well (including the team at CRM software company, HubSpot). Building Startup Sales Teams. They’re not bad people, they’re just different from you, especially if you're an introverted geek like me. Don’t hire sales people too early.

Sales Hiring 110

Sales Hiring Scale Underperforming Technical Team Startup 110

Intercom, Inc.

APRIL 11, 2019

Over the last five years, overall customer acquisition costs have risen almost 50% – and while paid CAC is still higher than organic CAC (e.g. But scaling a marketing team to the heights Segment have isn’t as simple as putting a bunch of A-players in a room and getting them to start churning out paid advertising.

Scale 162

Scale Underperforming Technical Team Marketing Startup 162

Neil Patel

SEPTEMBER 18, 2020

We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. You get a hand-picked team that will provide evidence-based, practical strategy and recommendations. Which parts of your business are underperforming? Projects start at $10,000.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

User Pilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

Underperforming Technical Team 165

Underperforming Technical Team Scale Benchmarks Sales 165

Intercom, Inc.

NOVEMBER 21, 2019

Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way. I think the statistic is about 5% to 30% of your revenue comes from your acquisition side whereas 75% to 90% comes from retention.” Ultimately, that leads to churn.

Retention 34

Retention Scale Marketing Underperforming Technical Team 34