The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO
SaaStr
JANUARY 26, 2025
Because while the payment problem was solved, the marketing side of mobile commerce remained broken.
Startup Metrics
TechEmpower SaaS
JULY 31, 2023
One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?
Metrics 
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Agent Tooling: Connecting AI to Your Tools, Systems & Data
Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration
Trending Sources
Your App Is Live—Now What? A Guide to Mobile User Acquisition
User Pilot
MARCH 30, 2025
But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. Organic, when you attract users through public platforms and owned media marketing. How to measure the performance of your mobile user acquisition strategy?
Mobile 66
66 
The Web3 Marketing Stack: The Next Big Wave in Crypto
Tom Tunguz
JUNE 22, 2022
The behavioral patterns in web3 differ driven by anonymity, communication patterns on discord and telegram, and the consequences of using tokens as user acquisition, as governance votes, and currency. Introducing friction during the sign-up process increases the cost-of-customer acquisition.
Blockchain 355
355 
Mastering the Art and Science of Product-Led Growth With Gainsight
SaaStr
JANUARY 22, 2021
A product-led growth strategy relies on the product itself as the primary vehicle for customer acquisition, conversion, retention, and expansion. The growth team needs to focus on optimizing user acquisition and PQLs (Product Qualified Leads). This team and manager will own the post-sign-up experience. Key Takeaways.
Scale 291
291 
User Experience Analytics in SaaS: Tools, Data Collection & More
User Pilot
OCTOBER 31, 2023
User experience analytics is one of the secret ingredients for boosting SaaS growth. This ensures your product remains enjoyable for users, boosting retention and loyalty. This data type identifies the “what” of a user experience problem. What is user experience analytics? across the customer journey.
User Experience 104
104 
The 3 Secret Ingredients for Scaling to $100M ARR with Bitly CEO and CPO
SaaStr
JUNE 19, 2024
There were big opportunities in the QR space, so Bitly made an acquisition that was a big accelerator and set the stage for becoming a multi-product platform. Optimize your acquisition funnel. You’ll have to figure out how to best optimize acquisition funnels for your PLG path. Refine the user experience.
Scale 307
307 
Customer Retention vs Acquisition Cost: Which One Should You Focus?
User Pilot
JULY 30, 2023
Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.
Acquisition 98
98 
Customer Acquisition Guide For SaaS: Definition, Metrics and Examples
User Pilot
AUGUST 31, 2023
What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?
Acquisition 110
110 
16 Customer Acquisition Strategies To Increase Conversion Rates
User Pilot
JANUARY 8, 2024
With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.
Acquisition 105
105 
UX vs CX (User Experience vs Customer Experience): Explaining 4 Key Differences
User Pilot
MAY 18, 2023
UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.
How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian
SaaStr
MAY 30, 2024
Then, after you experience the value, you decide to buy it. It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. Why is it end user-focused? Because the end user starts using the product, often through a self-serve motion. That’s PLG.
Scale 306
306 
Overcoming the PLG Trap: Lessons from Canva’s Head of Sales & Head of EMEA
SaaStr
AUGUST 2, 2024
Identifying the PLG Trap It’s fair to say that most organizations using the PLG playbook focus on B2C or end-user acquisition. Your cost of acquisition increases as you go upmarket, so your growth shifts once you need a legal team and other teams for the Enterprise. You can use customer feedback to meet their requirements.
Scale 290
290 
Customer Acquisition Cost vs Lifetime Value: What’s the Difference?
User Pilot
JULY 22, 2023
Customer acquisition cost vs lifetime value: which one should you prioritize? Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers.
Acquisition 94
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Product-Led Acquisition: How PLG Companies Acquire New Customers at Scale
User Pilot
MARCH 6, 2023
What’s product-led acquisition? We also look at different strategies that you can deploy to drive PLA and retain your users afterward. TL;DR Product-led acquisition (PLA) is an organic way of growing a customer base through recommendations from existing customers. What is product-led acquisition?
Scale 98
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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR
SaaStr
JULY 30, 2024
PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Lower customer acquisition costs. Realized value is the actual value a user gets out of the product.
6 Growth Channels that Actually Work with Oneleet’s Head of Growth
SaaStr
AUGUST 27, 2024
Rupa is a lab platform for doctors to order lab tests, and Koby took the company from $20M to hundreds of millions in equity and scaled Rupa’s user acquisition by 4000% in 3.5 All users come from channels, be it organic, paid, or word-of-mouth. They needed to build a user experience that allowed Google to index everything in it.
Scale 291
291 
Beyond Product-led Growth, 7 Lessons Learned in Product-Led Scaling (Podcast #490 and Video)
SaaStr
DECEMBER 7, 2021
When your back is against the wall, look at your business and consider acquisitions that may lead to product-led motion. So the Dropbox team decided to go back to the basics and focus on improving funnel health, pulling out some of the growth hacks, and focusing on the essential first user experience.
Scale 291
291 
The Ultimate Guide to Software Customer Churn
Stax
MARCH 16, 2025
The True Cost of User Churn Customer churn is more than just an operational inconvenience – it directly impacts a SaaS company’s bottom line. Bad software user experience User experience is everything when it comes to SaaS platforms. Q: What are the signs of software user churn?
What metrics are the most important for your product?
Intercom, Inc.
OCTOBER 18, 2021
These metrics, and others like customer acquisition cost (CAC) and customer lifetime value (LTV) are essential to understanding the overall health of a business and its strategy. . Without additional metrics focusing on user experience, the analytics team will miss out on crucial inputs to decisions the product team is making”.
Metrics 269
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How to Capture Mobile Customer Feedback
User Pilot
APRIL 8, 2025
Tip: Trigger short surveys at key moments, like post-onboarding or after a certain feature is used, to capture real-time, contextual feedback without disrupting the user experience. Monitor patterns like frequent exits, skipped steps, or high bounce rates to identify pain points and improve the user experience.
Mobile 76
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What is Growth Analytics and How to Use It to Improve Customer Acquisition
User Pilot
FEBRUARY 4, 2023
Growth analytics looks at all parts of the process of growth and chooses the metrics that surround product growth, including monthly recurring revenue (MRR), annual recurring revenue (ARR), cost per acquisition (CPA), conversion rates, revenue growth, and more. When users experience friction like this, it leads to a higher churn rate.
Acquisition 98
98 
Five Ways to Address Complexity In Your Product
Casey Accidental
OCTOBER 24, 2022
The optimal outcome for a business like that is a “good enough” user experience with account managers that can make up its flaws. Talking to humans is a bug, not a feature of what to them should be an intuitive user experience. That is usually where one looks to find the current peak in user experience.
Scale 139
139 
Design and Open Source: A Potentially Powerful Combination
Tom Tunguz
OCTOBER 14, 2019
In an era where SaaS customer acquisition cost increases monotonically , open source can be a powerful antidote. User experience has never been something that open source projects are known for. User experience has never been something that open source projects are known for.
Engineering 193
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4 ways to accelerate sales using the Intercom integration with HubSpot
Intercom, Inc.
JANUARY 25, 2022
Plus, there are the added benefits of taking away manual tasks, creating a more personalized experience for new contacts, and cutting down on customer acquisition costs. then add contacts to sales and marketing workflows.
SAP to Acquire WalkMe: What to Expect from WalkMe SAP Business Transformation
User Pilot
JUNE 21, 2024
It helps organizations onboard customers and employees, drive product adoption , and optimize user experiences. This will enable SAP to provide a more unified user experience across different software ecosystems and support non-SAP applications. The acquisition aligns with SAP’s strategy to streamline offerings.
Business 103
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The Top 10 Events in SaaS. According to ChatGPT.
SaaStr
JULY 25, 2023
Sales and Marketing Professionals : Sales representatives, marketers, and growth hackers can learn about the latest trends and techniques to improve customer acquisition and retention. Customer Success Managers : Professionals focused on customer success, onboarding, and support can learn how to enhance customer satisfaction and reduce churn.
ChatGPT 189
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The ultimate implementation guide for software payment processing
Payrix
JULY 17, 2024
Especially as software companies turn their focus to optimizing the user experience, there are advantages to expanding platform capabilities with software payment processing. Embedding payment processing capabilities directly into a platform, however, grants software companies greater control over the payment experience.
Digital Product Experience: What Is It & How to Optimize It
User Pilot
MAY 1, 2024
This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience.
What is Product-Led Design? Definition, Examples
User Pilot
AUGUST 14, 2024
Let’s dive in to learn what they are and how you can implement them into your product for greater customer success and acquisition! TL;DR A product-led strategy focuses on making your product, its value proposition, and user experience the primary drivers of customer acquisition, engagement , and retention.
Scale 105
105 
8 SaaS Dashboard Examples to Track Key Metrics
User Pilot
MAY 13, 2024
Let’s go over 8 examples of SaaS dashboards and see how they can fit your business objectives: TL;DR A SaaS dashboard centralizes KPIs, metrics, and analytics to improve user experience and drive product growth. As a result, you can find ways to improve the user experience , increase MRR, and drive product growth.
Metrics 105
105 
Growth Marketing vs Demand Generation: What Are the Differences?
User Pilot
MAY 9, 2024
TL;DR Growth marketing strategies focus on rapidly increasing your company’s customer base to drive revenue growth through customer acquisition and retention. Growth marketing metrics include customer acquisition cost ( CAC ), lifetime value ( LTV ), churn rate, retention rate , and activation rate.
Growth Marketing 105
105 
Product-Led GTM Strategy: What is It and How to Create One
User Pilot
AUGUST 2, 2024
Product-Led Growth GTM vs. Traditional (Sales-Led) GTM: Conversion drivers : PLG relies on the product itself (free versions, trials, user experience ), while the traditional go-to-market focuses on outbound sales and marketing efforts to push prospects down the buying process. Shorter sales cycle. Efficient resource utilization.
Scale 105
105 
How to Scale SaaS Growth and Optimize SaaS Operations: 7 Essential Tips
Stax
MARCH 18, 2025
Customer acquisition cost. moment” focuses on when users first-handedly experience your product’s value through great user experience. Start by gaining a deep knowledge of your buyer persona, and creating great user experience through lead generation assets that address their pain points.
Scale 117
117 
What is Product-Led Innovation? Strategies, Examples, and More
User Pilot
APRIL 3, 2024
Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth. Continuous improvement through experiments is key in product-led innovation, ensuring products evolve in line with user preferences.
Innovation 104
104 
Is Your Product Analytics Broken? How to Actually Act on the Data You Collect
User Pilot
NOVEMBER 17, 2024
So your product team could choose to look at refining acquisition, retention, or expansion efforts. Then further examine the difference to uncover what specific feature users interact with causes increased stickiness in one cohort. For example, the organization’s goal may be to improve revenue.
How to Use the PLG Motion to Drive Growth
User Pilot
SEPTEMBER 25, 2023
A successful PLG motion allows organizations to reduce customer acquisition and support costs while continuously driving growth by leveraging WOM , product virality , and referral schemes. Users prefer the self-service model of PLG to the traditional sales-led approach. No companies are 100% PLG. What metrics should you track?
Acquisition 105
105 
Finding Product/Market Fit with Network Effects
Casey Accidental
OCTOBER 31, 2022
In the post I linked to above, I make a case on the two metrics you really need to understand about product/market fit: retention and acquisition, and that product/market fit is really about finding a level of satisfaction (usually measured through retention) that will drive scalable acquisition. Frankly, it is just much harder.
How to Create a Product-Led Growth Strategy?
User Pilot
JUNE 17, 2024
TL;DR A product-led growth strategy is an approach where the product itself drives user acquisition, expansion, and retention. Product-led growth strategy delivers value through the product, leading to increased satisfaction , retention , lower acquisition costs, and faster scaling. Lower customer acquisition cost.
Strategy 103
103 
Customer Support is being turned upside down. Here’s what you need to do about it.
Intercom, Inc.
JUNE 23, 2020
After they experience modern Support with a messenger from future facing businesses, they become frustrated when forced to use older, inferior technology like email, forms, ticketing systems, and long wait times in phone systems. The user experience of these tools has never been more important. Easy to access, easy to use.
Customer Support 245
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20 Product-Led Growth Examples to Inspire Your Own Strategy
User Pilot
APRIL 22, 2024
TL;DR Product-led growth strategy is a business model where the product is the primary driver of engagement, retention, and acquisition. Some of the most important traits of a product-led growth model include customer-centric design, frictionless exploration, fast value, self-serve customer experience , network effect, and virality.
Strategy 104
104 
Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)
SaaStr
DECEMBER 17, 2019
Zach : And so as we were having this conversation, we did, of course, raise a little bit more money in that round in order to enable the acquisition. People ask if we had an acquisition strategy, we definitely don’t. We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there.
Payments 214
214 
Building A SaaS Marketing Funnel: Stages, Metrics, and Tactics
User Pilot
AUGUST 6, 2024
5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. AARRR stands for Acquisition , Activation , Retention , Referral, and Revenue. The goal is to create awareness and draw traffic to your website or app.
SaaS Payments 103
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