Software Platform Consulting

MAY 9, 2017

Angie’s business model was a prominent differentiator from its competition in the home services market. Angie’s List also charged contractors to advertise on the platform.) But the change in business model, along with technology upgrade issues, meant a decline in Angie’s buyer and supplier revenue.

Business Model 53

Business Model Marketplace as a Service Business Software Review 53

The Angel VC

MARCH 22, 2012

If you have a SaaS startup with a higher-touch sales model where revenue growth is largely driven by sales headcount, the plan needs to be modified accordingly. For non-SaaS business models the template needs to be modified more heavily or may not be useful at all, other than that it shows my way of thinking around business planning.

Startup 189

Startup SaaS Payments Payment Methods Payment Solutions 189

Andreessen Horowitz

AUGUST 6, 2019

As online video platforms seek a business model beyond advertising , and short videos start to look more and more like commercials, it turns out that commerce may be video’s killer app. And not only could video apps become ecommerce …

Advertising 110

Advertising Business Model Business AI 110

Neil Patel

JANUARY 1, 2021

It also allows advertisers to get exposure in some of the most popular games played in today’s market. Features like unique billing and subscription services have completely shifted the gaming business model. Games as a Service Business Models. What Is Games as a Service (GaaS)? Paying for New Content.

Payments 122

Payments Payment Services Payment Methods Payment Solutions 122

Intercom, Inc.

APRIL 26, 2018

Nir’s studies sit at the intersection of technology, business and psychology. A veteran of the advertising and video gaming industries, he has started (and sold) two technology companies and has taught at Stanford’s Graduate School of Business and the Hasso Plattner Institute of Design. And that’s fine.

Underperforming Technical Team 223

Underperforming Technical Team Advertising Technology Social Media 223

Zuora

JULY 21, 2020

We talk to Ken about the impact of COVID-19 on publishing, the balance between advertising and subscriptions, and the path to more sustainable business models. Excerpts from the latest Subscribed Podcast with Ken Doctor. The post Subscribed Podcast: Ken Doctor on COVID-19’s Impact on Publishing appeared first on Zuora.

Advertising 108

Advertising Payment Features Subscription Business Model 108

FastSpring

JANUARY 23, 2025

What got you into this particular business model? Secondly, I’ve worked across many, many business models. And of course, we need to know how those businesses work here at Flippa. So I’ve worked in SaaS businesses that were fast growth. Like what led you to become the CEO, Flip?

Scale 118

Scale Entrepreneurship Scaling Underperforming Technical Team 118

SaaSHolic

NOVEMBER 18, 2021

The larger your market, the more likely advertisers are going to want access to your users. Again, this is the great thing about the freemium model. YouTube has made over $10 billion in revenue worldwide from advertising since 2018. The post 6 Pillars (And Traps) Of a Freemium Business Model appeared first on SaaSholic.

Business Model 52

Business Model Social Media Business Advertising 52

The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. What exactly is a Business Model? The business model used in such cases is to offer some content free.

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

Neil Patel

SEPTEMBER 3, 2020

You’d think with 600 million devices running ad blockers —advertising would be less effective. percent of search advertising, roughly $40.3 Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. Advertising can’t save awful products. Google Ads commands 73.1

Outsourcing Services 131

Outsourcing Services Advertising Transportation Customer Lifetime Value 131

Neil Patel

APRIL 9, 2021

This is essential for brands that rely on live events in their business model. M onetizing OTT Advertising. To get started with OTT advertising, you need: The right technology: You can use third-party tools like Google Ads or have a custom solution developed to suit your specific OTT advertising needs.

Payments 104

Payments Payment Methods Advertising Payment Services 104

Outseta

JANUARY 20, 2020

To operate profitably, particularly in the early days, Buildium simply could not afford to offer top of the market salaries—this was a reality of the company’s business model. While that’s the case, paid advertising was always a key—and highly effective—component of Buildium’s customer acquisition strategy.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Neil Patel

OCTOBER 7, 2021

Experiment with different techniques to see what best suits your business model. If you’ve ever run online advertising campaigns, you know the best way to get effective results is to target your ads to specific audiences. Use Contextual-Based Advertising. That’s where contextual advertising comes in.

Marketing 123

Marketing AI Search Advertising Social Media 123

Tom Tunguz

OCTOBER 23, 2013

Creating and capturing intent motivates almost every dollar invested into ecommerce and advertising. Intent is also the fuel for the Internet’s most successful business model, Google’s AdWords + Search. In the mid and late 90s, display advertising predominated.

Scale 100

Scale Advertising Business Model Innovation 100

Tom Tunguz

MAY 14, 2013

The Atlantic summed up the essence of social networks' business models brilliantly. It’s not the technology that’s intrinisically valuable, but the activity on the network that attracts users and advertisers and produces a data by-product. But this is still a media business, just with a performance oriented advertiser base.

Sales Recruiting 100

Sales Recruiting Advertising Social Media Subscription 100

Neil Patel

MARCH 23, 2021

Freelancers, private individuals, or companies in various industries can advertise their services and get hired by people who need their help. Luckily, there are quite a few ways you can do this without investing in paid search or social media advertising. What Is a Service Marketplace? Conclusion.

Marketplace as a Service 143

Marketplace as a Service Payment Services Payment Methods Payment Solutions 143

Neil Patel

MARCH 2, 2021

Here is a more detailed comparison between the two accounts: Vendor Central: invitation only you sell directly to Amazon Amazon controls the price of items fixed logistical options more advertising options. Before you sign up, consider the pros and cons to see if joining will positively or negatively affect your business.

Sales Recruiting 119

Sales Recruiting Software Review Advertising Marketplace as a Service 119

Andreessen Horowitz

SEPTEMBER 19, 2023

Over time, Instacart planned to build out an advertising revenue stream with CPG companies, offering them effective performance marketing with a primed, high-intent audience. a16z has long had an investment theory that we should invest behind strengths of a business model and opportunity, not lack of weakness.

Marketplace as a Service 140

Marketplace as a Service Underperforming Technical Team Scale Construction 140

Practical Advice on SaaS marketing

AUGUST 1, 2018

Poor product performance Sometimes the solution simply doesn’t deliver as advertised. The business model doesn’t work when too many paying customers leave too quickly. To bring down churn, we need to understand what’s behind the numbers. Why are customers leaving? Different causes will point toward different fixes.

Churn 122

Churn Metrics Compensation Software Review 122

Sales Hacker

FEBRUARY 3, 2021

Advertisers are struggling to intrigue users with a five-second pre-roll on YouTube, while you need not five, not 10, but 45–60 minutes of a customer’s personal time for your product demo. It took her awhile to understand programmatic advertising principles, but ultimately she understood what I’m selling and what my job is all about.

Technical Review 120

Technical Review SaaS Sales Hiring Software Review 120

Neil Patel

MAY 6, 2021

Whether you’re running a PPC campaign, adding a new advertising stream to your ongoing strategy, setting up an e-commerce store, or even opening a brick-and-mortar store, you need to conduct a breakeven analysis. New Business Model. When you switch to a new business model, your costs can change drastically.

Payment Methods 95

Payment Methods Marketing Payment Services Payments 95

Unbounce

NOVEMBER 5, 2020

If that’s not feasible for your business model, you can also compete on customer service. The potential for audience targeting on social platforms is powerful, and the time users spend scrolling every day makes it worth the investment for you to show up there, too—either through paid advertising or organically.

Scale 144

Scale Marketing Merchant Services Social Media 144

Neil Patel

APRIL 20, 2021

When consumers subscribe to your online channels, you have more opportunities to send promotional content or advertise deals through the mobile app. How to Have a Successful Buy Online, Pick Up In-Store Business Model. What do retailers need to make BOPUS a reality in their business? Online Site or App for Placing Orders.

Branding 132

Branding Mobile Sales Hiring Business Model 132

Tom Tunguz

AUGUST 3, 2014

Advertising-driven models, SaaS business models, consumer hardware and marketplaces are all represented in the earnings figures so far. But Amazon’s massive EPS miss has more to do with large scale capital investment in AWS than a lack of a profitable business or customer base.

Startup 100

Startup Trends AWS Marketing 100

Practical Advice on SaaS marketing

OCTOBER 8, 2013

There's a guy in my town who advertises himself as "The Bulkhead Man." Then he'd be just another guy in the long list of other "contractors" and "handymen" who advertise in my local paper. What he does is install the entryways that go from the outside of a house into a basement. But that would be a bad idea. You'll be buried.

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

Neil Patel

OCTOBER 14, 2021

I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms. Start your Black Friday ad campaign a few days before the average business would so you can leverage the lower competition time and attract audience attention.

Revenue 125

Revenue Social Media Advertising Scale 125

Buffer Resources

APRIL 12, 2023

Thanks to this unique hybrid business model, I’ve been able to reach multi-six figures in revenue within just two years of launching the brand. I use my content to advertise for my own products The content I create on Instagram, TikTok, YouTube, and my blog serves as marketing for my shop.

Business 114

Business Sales Hiring Social Media Education 114

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. You could be launching a new advertising campaign, for instance, that would increase the demand for your product. Maybe a competitor is on the verge of bankruptcy or is pivoting their business model.

Sales Hiring 138

Sales Hiring Advertising Branding Consulting 138

User Pilot

AUGUST 23, 2023

Why the customer value chain matters Customer value chain analysis is paramount for a multitude of reasons, but a few key benefits are: Customer-centric businesses. That said, here’s a rough breakdown of Amazon’s overarching value chain across most of its brands: Marketing and advertising to potential customers or users.

Development 98

Development Technical Review Software Review Advertising 98

Aaron Beashel

MARCH 9, 2018

They use tactics like social media, search engine optimisation and paid advertising to attract prospects to their website, and then use demo requests, gated eBooks, webinars, etc to convert visitors into leads. Or could it be that they’ve identified some barriers to the touchless acquisition model that you haven’t realised yet?

Scale 192

Scale B2B SaaS Payments Strategy 192

ProfitWell

MAY 21, 2020

In reality, though, retention offers a much higher ROI on advertising spend for certain business models—and is often much more cost-effective than its counterpart. Word of mouth (WOM) marketing is one of the most effective forms of advertising. Which aspect of marketing should you focus on?

Acquisition 98

Acquisition Retention Advertising Customer Lifetime Value 98

Baremetrics

SEPTEMBER 10, 2021

We need to differentiate among three similar sounding but very different concepts: revenue stream, revenue model, and business model. You can think of these as a turducken of business jargon with a revenue stream being within a revenue model which is in turn inside a business model.

Payments 102

Payments SaaS Payments Revenue Payment Solutions 102

Neil Patel

FEBRUARY 11, 2021

Paid advertising helps consumers learn about new products and helps brands drive profits. However, false advertising can be harmful to both parties. Create a business model that lets you fund the causes you care about and make it a part of your branding. How to Avoid Crossing the Line. Conclusion.

Social Media 131

Social Media Marketing Branding Advertising 131

Intercom, Inc.

MAY 28, 2020

“The more value we could bring, the more interesting and sticky our business model could become” Catherine: That’s really amazing. Jonathan, you mentioned Aircall’s original vision and mission back in 2014 when you got started was to reinvent the business phone. Jonathan: Definitely.

Marketplace as a Service 186

Marketplace as a Service Cloud Government Retention 186

FastSpring

JANUARY 27, 2022

While the above “small change” examples are compelling, maybe you’re looking for help with a very common SaaS struggle: optimizing your revenue stream by experimenting with new pricing models. If you’re trying to find the best SaaS business model and incentives for your company, here are nine tips to optimize your recurring billing.

Merchant Services 146

Merchant Services Payment Services SaaS Payments Payment Solutions 146

Intercom, Inc.

JULY 13, 2018

These companies had incredibly smart and experienced people, but the underlying business model was broken: They were creating volume businesses without a clear-enough plan for how to solve the profitability question. For a viable business, the value of the customer must exceed the cost of acquiring that customer.

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156

Sales Hacker

NOVEMBER 8, 2021

In SaaS platforms where the business model is self-serve and the product is more plug-and-play, a short call with a customer success manager may be the only human touchpoint needed to onboard a customer. Before you make this change, ask yourself if you are passionate about content creation and advertising?

Sales Hiring 117

Sales Hiring Underperforming Technical Team Sales Advertising 117