Natalia Luneva

APRIL 30, 2021

We use the platform for our user base and advertisers to discuss almost everything regarding our software. . Of course, our team is involved to an extent, and we have an external part-time moderator for support. The community has been running for over a year now. But mostly our members help each other, and it works like a charm.

Marketing 98

Marketing Social Media SaaS New CTO 98

Sales Hacker

AUGUST 18, 2020

Brandon has over 15 years of experience in technology, sales, and ad tech, and he’s recognized as one of the leading figures in the Bay Area on advertising technology. We work also with advertising agencies as well, and so it could be a buyer within an ad agency also. No coincidence that he’s on the show. And this is 2011.

Payment Features 116

Payment Features Subscription Scale Underperforming Technical Team 116

ProfitWell

JANUARY 2, 2020

Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase. Contract length. The length of a contract defines how often subscription payments recur. B2C contract length. B2B contract length.

B2C 52

B2C Subscription Payment Features Payments 52

ProfitWell

DECEMBER 6, 2019

How many CSMs should you hire? Sprinklr scooped up the social advertising business this week in a perfect complement to what Sprinklr has been building for the past decade: one platform for customer experience management. The question is not whether a CSM is a valuable asset to a SaaS business, but rather, how valuable are they?

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

Hull

JANUARY 22, 2019

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 1923, Claude C Hopkins published "Scientific Advertising" sharing how to optimise results through testing & measuring coupons and ad copy from direct response campaigns. It is operations => rules-based growth.

SaaS Payments 77

SaaS Payments Engineering Technical Advisors Payment Solutions 77

Outseta

NOVEMBER 19, 2019

The challenge in each case is the same—the company is hiring you at a lower level of commitment than a full-time hire, usually with the expectation that they will see some ROI relatively quickly. Full-time Head of Marketing I’ve been hired to lead marketing teams at four companies in a full-time capacity now.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

ProfitWell

JANUARY 24, 2020

Because now, The Athletic is considered an anomaly in digital media upstarts because it's focused on subscription revenue rather than advertising revenue. The Athletic 's strategy for the past three years has been to hire top-talent journalists in the sports space, getting people to pay for high-quality journalistic content.

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

Teamgate

JANUARY 14, 2019

Often startups have very limited funds, so they cannot afford to boost their campaigns with marketing or advertising. Unlike, let’s say, advertising, media placements are earned rather than paid for, meaning that a journalist validates your story or product. How PR is different to marketing and advertising?

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

Sales Hacker

JULY 21, 2020

Businesses run on documents, Conga is changing the way the world works by modernizing, streamlining, and automating your documents, contracts, and processes to make it easier to do business. And so media barter is effectively trading distressed assets for advertising time. Our first sponsor is Conga. It’s a niche thing.

Outsourcing Services 95

Outsourcing Services Outsourced Development Scale Technical Review 95