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Your App Is Live—Now What? A Guide to Mobile User Acquisition

User Pilot

Finally, your SaaS mobile app is live! But is your mobile user acquisition strategy strong enough? I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. However, there are good and bad ways to approach this tactic.

Mobile 66
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How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki

SaaStr

They built one platform that does it all, but also made it simple so that these small businesses they wanted to serve, could actually use it to grow revenue without needing a developer that they didn’t have. They were way more interested in this perspective, so they’d set a goal for their team to drive $100k in “Klaviyo” bucks.

Revenue 304
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Product-focused Advertising: Types, Tips & How Userpilot Can Help

User Pilot

Enter: product-focused advertising. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Let’s find out more!

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Scaling Success: Digital Entrepreneurship and SaaS Exits

FastSpring

If you own a SaaS or other digital product business such as a Slack plugin, Chrome extension, online publishing business, mobile app, or even a blog and youre looking to exit, you may have a lot of questions about how best to go about it. Blake Hutchison (29:53) Our churn rate is poor, but we actually know why.

Scale 120
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Why Web Accessibility Is Good for Business

FastSpring

Since 2010, she’s been leading teams, building websites, web applications for nonprofits, K through 12, higher education, government, businesses of all sizes. Well, once you sell enough stuff or advertise enough times in a certain market, you now need to meet their accessibility laws. So important, regardless of ability.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

The bad news is that marketers waste 37 to 95 percent of their marketing budget. You’ll want to break each of these areas down in enough detail so you (and your team) can work with each of these areas properly. Web developers spend their time on sites like ArsTechnica, Reddit, SitePoint, etc. Focus is really important.

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AMP: The Easiest Way to Build Lightning-Fast Mobile Pages is Almost Here

Unbounce

If you run paid ads, chances are you have a mobile campaign or two (or two hundred) live right now. And as such, behavior on mobile is shaping how marketers need to operate. Over the last four years, we were inundated with messages declaring it was finally “the year of mobile”, so much so that it felt like our industry was crying wolf.

Mobile 95