article thumbnail

What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross 

SaaStr

Vimeo has never had any advertising, so how did they make money? They top out of what you can do in advertising and rev share on YouTube. Vimeo has spent a fair amount historically on advertising, primarily to fuel the more prosumer individual online subscription business. By being a video platform. His advice?

AI Search 268
article thumbnail

Driving new revenue: how real-time support improves conversion

Intercom, Inc.

Many businesses look at customer support through the lens of their bottom line, and they look to drive support costs down in two ways: Drive operational efficiency – e.g. improve team productivity, offer self-service support. This is a worthy goal for every support organization, including ours.

Revenue 213
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Work With a Consultant: The Ultimate Guide

Neil Patel

For instance, a digital strategy consultant should cover various aspects related to advertising, such as media, public relations, digital marketing, and print advertising. Operations Consultants. These are individuals or agencies that can help clients improve operations efficiency and performance.

article thumbnail

Customer Journey Analytics: Don’t Let All That User Data Make You See The Forest for The Trees

User Pilot

moment)-Click on advertisement campaigns, submit forms to access gated content, receive email nurturing campaigns, view demos, etc. Does the customer get directed to the correct page when they click on an offer advertised in the newsletter? Or: Join our free email course! Acquisition (Aha! Decide which deserve the greatest priority.

article thumbnail

Product-Led GTM Strategy: What is It and How to Create One

User Pilot

This involves extensive lead generation through various customer acquisition channels such as email campaigns, content marketing, and paid advertising. This shift in focus optimizes operational efficiency and ensures efforts are concentrated on building a product that continuously attracts and retains users.

Scale 105
article thumbnail

How to Build a Conversion Funnel That Will Triple Your Profits

Neil Patel

Their customers typically want help with streamlining their operational efficiency. To help their customers, LegalSuite offers a free eBook with ways to make their legal operations run more efficiently. Here’s an example from LegalSuite , a legal services provider. The customer views an entry-level MacBook Air.

article thumbnail

Net Income vs. Gross Revenue vs. Net Revenue: The Full Guide

Baremetrics

It shows how effective a business is at generating sales, but it doesn’t consider the operating efficiencies, which can have a great impact on the bottom line. So, revenue is the cash generated by a business before taking out the expenses. It is the total amount of profit or loss after expenses.