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Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday

The Moz Blog

In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.

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Evolution of the Search Landscape and Future Search Trends

Neil Patel

Search is like the front door to your website. As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. The evolution of search has a long history.

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A Complete Guide to AI Digital Assistants for Marketers

Neil Patel

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer.

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What Works for Content Marketing in 2019 (and Beyond)?

Chart Mogul

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

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Top 10 GTM Mistakes Founders Make Today with SaaStr CEO Jason Lemkin

SaaStr

Some go for content marketing because it’s cheaper, but is the content amazing? Marketing doesn’t convert overnight. Mistake #5: Not Properly Jumping on the AI Bandwagon AI hasn’t changed every B2B and SaaS space in 60 seconds. That’s “free,” but what about all the soft costs and time? No, it’s terrible.

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Resources

Includes 5 searches per month. Starts at $50/month Discover the content your and/your competitors’ audience consumes — including websites, podcasts, newsletters, etc. It has a lot of market data can segment based on your requirements. It includes five searches per month. Starts at start at $19.90/competitor/month

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6 Ways AI Can Support Your Content Creation

Buffer Resources

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Content creators need all the help they can get – and they can find it in AI. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

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