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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. Over the last couple of years, there have been clear trends in why big companies are choosing to invest in these small teams and use them as part of their growth strategy.

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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Develop a Full Marketing Strategy 2. An example of synergy could be an ecommerce brand aggregator acquiring an ecommerce tool to scale the primary business. A recent example of this is Instacart acquiring Caper AI for $350 million to streamline the online shopping experience. Transferability 2. Sustainability 3.