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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. These “five-five” CMOs barely exist. Better to hire for your specific needs and stage.

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My App Stack: Chandar Pattabhiram, CMO at Coupa

SaaStr

In 2017, he was named by LinkedIn as one of the top 5 CMOs in the world to follow for thought-leadership in the digital marketing domain. Donnelley Financial Solutions (NYSE:DFIN) and BlueShift, an AI platform for customer engagement. What’s the number one top new app you’ve added the past year?

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YouTube is My Business’s Biggest Source of Organic Traffic — Here’s How I’ve Streamlined and Monetized It

Buffer Resources

With over 13,700 subscribers, a new video every two weeks, and YouTube driving more organic traffic to my search engine optimization (SEO) consultancy than any other channel, you’d think it all came quite easily… But I promise it wasn’t always this way.  And YouTube videos also rank highly in Google search results.

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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Resources

Even if we aren’t aiming to have an article rank on the search engine results page (SERPs), this process ensures that we’re maximizing our options when it comes to distribution. This is also the stage where I add internal links that match the search intent of the article.

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Build Customer Loyalty in the First 30 Days

Sales Hacker

Examples include: Thought Leadership : Actively source and share opportunities for customers to showcase their expertise. GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor.

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GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner

Sales Hacker

Adriana Gil Miner is CMO at Iterable, the AI-powered customer communication platform. Passionate about customer engagement, her leadership has contributed to Iterable’s success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Brought to you by IPS.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Discussed in this Episode: Learnings from each major company in Guy’s 20+ leadership career: Microsoft, Tradeweave (first employee and executive committee), Yahoo, Twitter, BrightRoll and Intellimize. Feeling that AI FOMO? It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

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