This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. These “five-five” CMOs barely exist. Better to hire for your specific needs and stage.
In 2017, he was named by LinkedIn as one of the top 5 CMOs in the world to follow for thought-leadership in the digital marketing domain. Donnelley Financial Solutions (NYSE:DFIN) and BlueShift, an AI platform for customer engagement. What’s the number one top new app you’ve added the past year?
With over 13,700 subscribers, a new video every two weeks, and YouTube driving more organic traffic to my search engine optimization (SEO) consultancy than any other channel, you’d think it all came quite easily… But I promise it wasn’t always this way. And YouTube videos also rank highly in Google search results.
Even if we aren’t aiming to have an article rank on the search engine results page (SERPs), this process ensures that we’re maximizing our options when it comes to distribution. This is also the stage where I add internal links that match the search intent of the article.
Examples include: Thought Leadership : Actively source and share opportunities for customers to showcase their expertise. GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor.
Adriana Gil Miner is CMO at Iterable, the AI-powered customer communication platform. Passionate about customer engagement, her leadership has contributed to Iterable’s success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Brought to you by IPS.
Discussed in this Episode: Learnings from each major company in Guy’s 20+ leadership career: Microsoft, Tradeweave (first employee and executive committee), Yahoo, Twitter, BrightRoll and Intellimize. Feeling that AI FOMO? It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.
In this AI moment we’re in, there are still many moments in scaling a company where intuition still matters. So, instead, you had to search for the specific skills you needed for the role. Braze invested in this, and the leadership team agreed to do so. Computers disrupted all of that and changed the way people worked.
Mistake #5: Not Properly Jumping on the AI Bandwagon AI hasn’t changed every B2B and SaaS space in 60 seconds. But you will lose the deal if you’re not at feature parity in AI with your competition. Building raw new events is somewhere between a high-intent Google search and randomly discovering someone on a piece of content.
This conversation is part of our AI Revolution series, which features some of the most impactful builders in the field of AI discussing and debating where we are, where we’re going, and the big open questions in AI. Find more content from our AI Revolution series on www.a16z.com/AIRevolution. David George: Sure.
The other path, the one I’ll focus on in this post, continues along the journey of individual contributor : to mastery of the craft of design, to leadership without the need to manage, to above all else shipping great work. You onstantly search for opportunities to be impactful. Your communication is articulate and compelling.
Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014. Pete also authored Founding Sales , a startup sales handbook, and established Modern Sales, the nation’s largest community for sales operations, leadership, and enablement.
Mistakes to avoid (like overusing AI or oversharing on social media). You do need to be visible on the platforms where your ideal customer will be looking for you or looking for your thought leadership and opinions. Jesse Paliotto (24:11) seven days a week and put it on autopilot and make it AI generated. Yeah, totally.
When evaluating a teams potential, these are key questions to ask: Is the leadership team world-class? Storytelling is core to leadership. DocUnlock is changing that with cutting-edge generative AI, automating workflows for brokers and eliminating inefficiencies. Is operational excellence ingrained in the culture?
Victor Riparbelli As co-founder and CEO of Synthesia , the world’s leading AI video creation platform, Victor Riparbelli is a force to be reckoned with in AI-powered video production. He also co-founded Ignite Research, building and running an advanced hotel search engine. GET ISO 27001 COMPLIANT 90% FASTER 6.
How Will AI Fundamentally Change the Workplace and Products? Today, it’s more about content extraction, discovery, and search. Do you see massive disruption in workforces and marketing headcounts shrinking because of AI? “I’m Adam believes AI will heighten asynchronous communication and your ability to consume and collaborate.
Guru is about a decade old and provides AI-driven search for companies where employees can ask questions and find knowledge to do their job. Founder and CEO of Guru, Rick Nucci, and previously founder of Boomi, on track to IPO soon at $200m+ ARR, shares how to run all-hands meetings the right way.
Talk: SaaS.City Bootcamp: Sales Leadership. Talk: SaaS.City Bootcamp: Sales Leadership. Talk: SaaS.City Bootcamp: Sales Leadership. She became its Director of Search Marketing and Analytics in fewer than four years. Starting with a degree in Network and Telecommunications, she further delved into engineering and AI.
How AI & ML are impacting the future of sales. AI will not be replacing SDRs/BDRs [29:13]. How sales reps can leverage AI on the phone [30:48]. Frontline managers are underappreciated, and again, probably critical to any organization, and so finding really strong leadership on that front, again, comes back to hiring.
And AI (particularly ChatGPT) has supercharged my productivity and learning — and helped me get back some of my oh-so-precious time. Intimidated by AI? I’ll walk you through how AI can make your job as an AE way easier — including specific ChatGPT prompts you can put to use in minutes. Don’t worry.
Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. Mid-level roles like Managers, Directors, and Leadership positions tend to have the longest tenures (2.5 to 2 years). to 3 years.
The other path, the one I’ll focus on in this post, continues along the journey of individual contributor : to mastery of the craft of design, to leadership without the need to manage, to above all else shipping great work. You constantly search for opportunities to be impactful. Your communication is articulate and compelling.
Guest Speaker Links & Referenced Resource (Dennis Lyandres): LinkedIn: [link] ICONIQ Report: Sales Leadership, A Hiring Blueprint Host Speaker Links (Scott Barker): LinkedIn: www.linkedin.com/in/ssbarker/ Sponsors: Brought to you by Upland Altify. Most recruiting firms fill an order, but IPS is a different breed of search firm.
Four key program areas emerge: Connect them with leadership regularly. GTM 111: Behind the Scenes on Apollo.io’s PLG Funnel, Leveraging AI, and Redefining Sales Success with Leandra Fishman Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams.
Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. This is part of the platform's ever-evolving search engine optimization (SEO) capabilities.
The solutions tab is also important for search engine optimization. we invented the schmumble and here are its benefits), the solutions tab needs to be written customer-in, describing problems in the language that customers use to describe them — i.e., the words they might type into a search engine. Leadership.
As Nicole Wojno-Smith (VP of Marketing, Tackle – Series C)expresses, “there’s never not going to be a need to educate buyers – own your search terms and find a way to build content in a way that engages across all the channels your buyers live in.” SEO is a hot topic with the advances of AI and its inevitable impact.
If you’re one of them, you might still be searching for the perfect alternative to your beloved Google Reader. But as online habits changed, usage declined, prompting the search giant to permanently retire Google Reader back in July 2013. But the real value comes from its AI assistant, Leo.
Shaped like a hearing aid, the Anti AIAI chills the listener behind the ear using a Peltier device when the onboard TensorFlow model detects computer-generated speech. Security researchers develop software to search for the signatures left behind by automated exploitation programs.
AI), and can get so busy dressing it up in the latest tech fashion, that they generate more confusion than sales opportunities. Literally, it’s what you get when you lock two search engine PhDs in a garage for two years and tell them to build a database. Search engine style indexing. Is that clear?
Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. When scaling your customer experience, remember AI can’t simulate human empathy.
The interviews are from creators across domains to help you learn a host of things like search engine optimization (SEO), branding, etc. Editor and industry veteran Erica Schneider and AI pro Rob Lennon teach you how in this course. Needless to say, he knows his way around thought leadership better than most.
A person who has 5+ years of experience managing mobile products, ideally in AI-powered or field service solutions. A job seeker who is unfamiliar with AI/ML applications in operational settings. Strong understanding of AI, ML, and their applications in operational settings. Who would be the best fit for this job?
Artificial intelligence (AI) arrived at the scene, helping with areas like lead scoring and prioritization. Targeting became more precise both via search and the rise of social media. There’s no one better to write this book than the leadership team at Plannuh, Peter, Scott, and Dan. Concepts like. Spend became even more.
A new and urgent matter to address is AI applications, especially as they relate to a potential AI tax embedded in software renewals and the proliferation of shadow AI. Therefore, shadow AI is just another thing to keep in mind when taking inventory of your tech stack.
Improve your in-app messaging with an AI writing assistant In-app messaging has to be simple, short, and to the point, or you risk low engagement rates. How about employing an AI? Userpilot’s AI tool helps improve your writing easily. Userpilot’s AI writing assistant.
Why You Should Follow Gary: With video content that delivers day after day, Gary sounds off on the latest trends, serving as a weathervane for the digital community, as well as informational videos about leadership and self-care. What Rand is Known For: Co-founder of Moz, Rand knows all there is to know about search engine optimization (SEO).
It works like this: People who are already looking for services like yours find your content through search engines, social media, or referrals. By creating valuable content and optimizing your website for search engines , you can attract leads who are actively seeking solutions. LinkedIn is all about people and personal relationships.
The power of a founder’s personal brand and thought leadership to drive growth, especially in the early stages. 2:27) Shifting from searching for demand to building demand, then building a product to match. (5:25) A leading provider of AI-enhanced sales solutions, Altify is designed to help revenue teams work smarter.
Verneri Brander shares a comparison between Claude AI and ChatGPT for email marketing. He provides insights into how these AI tools can be used to create effective email marketing campaigns. Why this works : This approach works because it provides valuable insights into a trending topic (AI in email marketing).
And AI (particularly ChatGPT) has supercharged my productivity and learning — and helped me get back some of my oh-so-precious time. Intimidated by AI? I’ll walk you through how AI can make your job as an AE way easier — including specific ChatGPT prompts you can put to use in minutes. Don’t worry.
It will not only help you consistently publish high-quality content but can also help with discoverability by improving your SEO as search engines frequently pick up long-form LinkedIn articles. This could be educational content, industry insights, professional milestones, or thought leadership pieces.
This might look like: Community events Campaigns and activations Newsletters Podcasts Thought leadership and other blog content Establish your brand as a valuable, trusted resource that aligns with your product, and encourages your community to follow along by subscribing directly to your content channels.
If you are in search of the “wow” factor, don’t settle until you find something that will give your presentations that aesthetic edge. Today, great data visualization products like Tableau allow users to search vast databases using natural language. Every vendor showcases data visualization examples on their site. Connectivity.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content