User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

SaaStr

AUGUST 9, 2024

In this AI moment we’re in, there are still many moments in scaling a company where intuition still matters. You have to be scrappy at this stage, and Braze was trying to find product market fit with no product, no revenue, and no customers. So, instead, you had to search for the specific skills you needed for the role.

Scale 284

Scale Sales Hiring Scaling Startup 284

User Pilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? Search no further! We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Product Marketing 104

Product Marketing Marketing Scale Underperforming Technical Team 104

Sales Hacker

NOVEMBER 8, 2024

GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014.

Scale 111

Scale Sales Recruiting Sales Hiring AI Search 111

Sales Hacker

DECEMBER 17, 2024

Feeling that AI FOMO? Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools.

Scale 102

Scale Engineering Acquisition Scaling 102

SaaStr

NOVEMBER 22, 2019

By Vivek Ganti, Cloudflare Product Marketing. Research shows that the speed of an application or website directly impacts user engagement, conversions, and search engine optimization (SEO) ranking. Speed Matters,” Google AI Blog, [link] Accessed August 6, 2019. Brutlag, Jake. Rodman, Tedd.

SaaS 242

SaaS AI Search Mobile Cloud 242

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? 00:00:00] Pete: Hey marketers.

AI Search 95

AI Search AI ChatGPT Marketing 95

Sales Hacker

MARCH 1, 2025

Key metrics for evaluating a SaaS companys growth trajectory: Net Revenue Retention (NRR): >130% for growth-stage PLG companieshigh retention signals strong product-market fit. Logo Churn: <5%low churn reflects high customer satisfaction and product stickiness. The launch of Default 2.0

Scale 67

Scale SaaS AI Search Sales Hiring 67

Sales Hacker

FEBRUARY 3, 2025

At GitHub, primary GTM plays serve as the foundation for not just Revenue, but also Product, Marketing, Finance, and other teams – all internal and cross-functional partners. Kraig also led marketing as the CMO of Salesforce during very formative years of the companys history, working directly under Marc Benioff.

Sales Hiring 67

Sales Hiring Scale AI Search Outsourced Development 67

FastSpring

JANUARY 23, 2025

the reason being is YouTube is the second largest search engine in the world. What you’re actually looking for is something which dominates YouTube search, something which has clearly high views, which is the equivalent of page views on a blog. And the AI matching connected them up with that opportunity.

Scale 116

Scale Entrepreneurship Scaling Underperforming Technical Team 116

Casey Accidental

DECEMBER 5, 2023

But AI could be coming (editor’s note: it did). Sam quickly pointed out that while AI is a potential technological platform shift, it is not a distribution platform shift. I’d argue the only companies that have found product/market fit in crypto are companies that either enable or catch grifters. At least not yet.

AI Search 66

AI Search AI ChatGPT Scale 66

Blulogix

DECEMBER 31, 2024

Technological Advancements: AI and machine learning are enabling more precise usage tracking and predictive analytics. Market Consolidation: As competition intensifies, businesses must differentiate themselves with innovative pricing models and superior operational efficiency.

Payment Features 52

Payment Features Scaling AI Search Subscription 52

User Pilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Product Marketing 52

Product Marketing Management Marketing Sales Hiring 52

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. When scaling your customer experience, remember AI can’t simulate human empathy.

Scale 156

Scale Scaling Underperforming Technical Team AI Search 156

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. There are two ad formats to choose from once you and your team set your campaign goals: display and search. Image courtesy of Kajabi.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Unbounce

APRIL 15, 2021

There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). Paired with AI, they let us deliver actionable insights you can apply today. The answer… will surprise you.).

Benchmarks 145

Benchmarks Machine Learning Artificial Intelligence AI Search 145

User Pilot

JULY 23, 2024

Search Engine Optimization Tools that help with optimizing content, keyword research , and technical aspects. Marketing Automation Software helps automate repetitive marketing tasks such as email campaigns and lead nurturing. Track product growth metrics with a custom Userpilot dashboard. Examples include SEMrush and Moz.

Technical Review 105

Technical Review Social Media AI Search Software Review 105

User Pilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

AI Search 103

AI Search Social Media Cross-platform App Design (Application) Systems Review 103

User Pilot

JULY 20, 2023

TL;DR A customer self-service portal is a platform where customers can find information and solutions about your product through a knowledge base , AI chatbot , or using an automated task management platform. Intercom, which leverages the latest AI technology to sophisticate your customer service process.

AI Search 98

AI Search AI Scale Pricing 98

FastSpring

FEBRUARY 23, 2023

Hreflang is a metadata tag that tells a search engine which language and geographical region a webpage is targeting. Here’s a page in English for the UK market, and here is a page in English for the Canadian market — they are not duplicates,” Michael explained. Setting that up properly and correctly is really critical.”

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

User Pilot

JUNE 28, 2023

TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps. In-app marketing helps you… Unlock your product’s total value. What is in-app marketing? How about employing an AI?

Strategy 98

Strategy AI Search Marketing Software Review 98

User Pilot

AUGUST 26, 2024

Their internal tool’s limited segmentation meant they had to rely on ineffective email communications, which prompted the search for a 3rd-party solution. Solution : Cledara tested Intercom but found it lacking in product marketing focus. Intercom doesn’t focus on product marketing. This wasn’t the main one.

Software Review 104

Software Review Engagement Sales Hiring AI Search 104

Unbounce

SEPTEMBER 24, 2018

” “People in search are busy, people in social are bored!” – @crestodina makes some great points against a one size fits all approach #CTAConf pic.twitter.com/qxJMKCgSrV. Product marketing matters are an outside and inside job. Before you launch, however, having your product marketing locked down internally is key.

AI Search 73

AI Search Artificial Intelligence Content Marketing AI 73

Unbounce

MAY 4, 2023

Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. AI has arrived, and now it’s friggin’ everywhere. John Oliver is talkin’ about AI-generated images in Midjourney. Oh, how naive we were.

AI Search 52

AI Search AI Artificial Intelligence ChatGPT 52

User Pilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

ChatGPT 98

ChatGPT SaaS Payments Marketing Social Media 98

User Pilot

JUNE 29, 2024

– Rely on a product feedback tool to have a more organized view of your information. – Leverage AI to analyze customer feedback in bulk, especially for qualitative insights and user verbatim. Lastly, get back to your users and close the feedback loop by: – Adding contextual help to your most steep product features.

AI Search 111

AI Search Underperforming Technical Team Interviewing AI 111

User Pilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Take advantage of AI and customer feedback tools to improve customer satisfaction. Notion assists users with an AI chatbot.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

User Pilot

FEBRUARY 22, 2024

Take advantage of AI and natural language processing to automate routine tasks and manage both simple and complex support requests. Encourage collaboration between your customer support and product teams to ensure the free flow of information. Automate customer support management with AI chatbots.

Customer Support 102

Customer Support SaaS AI Search Software Review 102

SaaStr

APRIL 4, 2019

We needed to stay relevant along the customer’s journey and we needed to find our own cloud provider that was going to allow for us to scale quickly, to have the security that we knew customers were demanding when they were searching for cloud platforms. So I’ll give you a flip perspective from a sales and marketing standpoint.

Cloud 171

Cloud Scale Trends Machine Learning 171

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. Felix : So that’s when you start to actually get, get more customers, get them more, reputable, repeatability and kind of proving the market. That’s when we found product market fit. Felix : We specialize in data governance and data cataloging.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Government 183

ChurnZero

JANUARY 13, 2023

Second, the power of AI in customer experience will become more evident and accessible—an innovation we at ChurnZero have jumped on with the introduction of Customer Success AI. 2023 will be a breakout year for digital Customer Success, customer intelligence, and AI-fueled outcomes at SaaS companies. AI is real and it works.

Trends 98

Trends Customer Success Sales Hiring Artificial Intelligence 98

User Pilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Branding 111

Branding Market Segmentation AI Search Education 111

Casey Accidental

DECEMBER 11, 2023

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. This year, topics ranged broadly from incorporating AI to deliver world-class consumer experiences to defining and measuring different forms of community-powered growth.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

MAY 24, 2021

To make it even better, you can link to Google Search Console to help you analyze search traffic to your website or mobile app. However, keep in mind that Google Analytics is built for websites, not for standalone products. You’ll need a different tool if you are looking for product analytics. Want to see this in action?

Growth Marketing 98

Growth Marketing Software Marketing SaaS 98

User Pilot

NOVEMBER 24, 2022

Structure your guides and create walkthroughs, so users can read only some of the article to find the information they’re searching for. Use AI to generate and embed videos into in-app guides by simply typing in text. According to McKinsey , employees spend 20% of their workweek searching for information about a task.

AI Search 98

AI Search SaaS Onboarding Artificial Intelligence 98

User Pilot

NOVEMBER 12, 2023

Bring together all the key stakeholders, like the heads of Product, Marketing , Engineering, Design , Data, and so on. Hacking product growth: diagram value delivery engine. More and more analytics and feedback tools offer AI functionality and according to Sean, this will soon become the norm.

Growth Hacking 104

Growth Hacking AI Search Onboarding Engineering 104

User Pilot

JANUARY 12, 2023

AI chatbots are another helpful tool to not only ease the burden on your support team but also to give support around the clock. Not only that, you can host them on YouTube for easy searching, share them in support ticket responses, and use them in your product marketing campaigns. Automate in-product support.

Outsourcing Services 98

Outsourcing Services SaaS Customer Support Software Review 98