article thumbnail

5 Growth Channels That Drove Rupa Health to $100M+ in Value: Head of Growth’s Deep Dive — With Real Numbers

SaaStr

Here are the five channels that worked for Rupa: Search Engine Optimization (SEO) Social Proof and Trust Building Educational Partnerships and Rupa University Conferences and Event Sponsorships Outbound Sales and Data Quality Lets dive into each. Rupa achieved this by combining AI with a small army of medical doctors and editors.

Scale 232
article thumbnail

4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. Better to hire for your specific needs and stage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 GTM Mistakes Founders Make Today with SaaStr CEO Jason Lemkin

SaaStr

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. Don’t make the hire. They weren’t getting any leads.

article thumbnail

The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal

SaaStr

AI is rapidly changing the way we work. It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. How did they get here?

ChatGPT 298
article thumbnail

Boost Your Tech & Sales Candidate Response Rate to 90%

Hired is the largest AI-driven marketplace that matches ambitious tech & sales talent with the world’s most innovative companies. With our intuitive search filters, Hired makes it easy to find the right candidate for your open role. Try Hired today.

article thumbnail

The Top 8 SaaStr Tips to Building an Effective First Sales Team (per Perplexity)

SaaStr

The post The Top 8 SaaStr Tips to Building an Effective First Sales Team (per Perplexity) appeared first on SaaStr. I think it did a pretty good job The summaries we do might be better, but this is a great place to start. I think it did a pretty good job The summaries we do might be better, but this is a great place to start.

article thumbnail

From Startup to $500M CARR: How Braze Scaled a Growth and CS Team

SaaStr

In this AI moment we’re in, there are still many moments in scaling a company where intuition still matters. Hiring for Customer Success When Braze was looking for their first customer success hires, you couldn’t find a CSM with seven years of experience in software because those people didn’t exist yet. This isn’t new.

Scale 296