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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

Attentive spent months with brands, consumers, and regulators to crack this. This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. The result? Black Friday playbook) 3.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You assembled a talented team, built an amazing product, and established a growing SaaS business.

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How SMB Digital Brands Can Win the Best Talent

FastSpring

Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent? to working for smaller brands. And some people really value brand names. Lizzie, welcome to Growth Stage.

SMB 106
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IBM’s Arin Bhowmick on designing ethical AI

Intercom, Inc.

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. According to him, good design doesn’t need to sacrifice transparency, and imperceptible AI isn’t ethical AI.

AI Search 245
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The Ultimate Guide to Software Customer Churn

Stax

Lower churn leads to higher customer lifetime value (LTV), better brand reputation, and increased revenue. This means having the right technology team in place, setting up ample customer support options, and ensuring that your team is available and trained to address software challenges when they occur.

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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Proximity to customers helps too.

Scale 293
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Scaling Success: Digital Entrepreneurship and SaaS Exits

FastSpring

And the AI matching connected them up with that opportunity. Yeah, it’s interesting that AI is a key driver, at least if I infer that from that example where, because of course, I mean, it’s the problem of all digital world that we live in. They’ll say, hang on, my brand’s great, my product’s great.

Scale 118