SaaStr

FEBRUARY 25, 2025

Unparalleled Networking Opportunities SaaStr Annual brings together thousands of SaaS, Cloud and AI executives, founders, VCs, and industry leaders under one roof across our 40+ acre campus, May 13-15 in SF Bay! Investor Connections and Funding Opportunities — And $5m AI VC Pitch Stage!! And the VCs that want to fund them!

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Sales Recruiting Scale CTO Hire Sales Hiring 195

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How to Buck Up and Go Long in SaaS?

Generative AI 304

Generative AI AI Technical Review Software Review 304

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? That’s very telling.

Scale 290

Scale Sales Hiring Sales Recruiting AI 290

SaaStr

SEPTEMBER 26, 2023

How is AI going to impact the software and SaaS landscape of the next couple of years and also the next 5-10 years? Kristina Shen, General Partner at a16z, shares some insights into the present and future of generative AI at this week’s Workshop Wednesday, held every Wednesday at 10 a.m. For B2B Generative AI Apps, Is Less More?

AI 316

AI Generative AI Venture Capital SaaS 316

SaaStr

OCTOBER 20, 2023

AI is rapidly changing the way we work. It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. How did they get here?

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ChatGPT Scale AI Search Sales Hiring 298

SaaStr

MARCH 1, 2024

Generative AI is a platform shift where models can take inputs such as text, image, audio, video, and code and generate new content into any of the modalities mentioned. The Pace of AI is Increasing Dramatically Something ground-shifting has been happening over the last five years — the pace of innovation. Now, it’s 100+ times.

Generative AI 298

Generative AI Outsourcing Services AI Software Review 298

SaaStr

NOVEMBER 7, 2023

He believes we’re rapidly approaching that new world where anyone can build a great SaaS product. Keep reading to learn what the four most common SaaS assumptions are, and watch Adam knock each one down with the power of generative AI. Now, it’s time to knock over all of these beliefs with generative AI.

Generative AI 299

Generative AI AWS Artificial Intelligence AI 299

Tom Tunguz

JANUARY 17, 2019

This concentration limits the market size, but improves product market fit. I’ve started to call them AI Agencies. AI Agencies use machine learning to disrupt a market dominated by agencies. AI agencies exist in recruiting, translation and online advertising. But they are not the typical agency.

Machine Learning 233

Machine Learning Artificial Intelligence AI Startup 233

SaaStr

APRIL 28, 2025

Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR. ” Despite his engineering background, Sekar helped Meraki build a scalable go-to-market engine for their wireless networking products.

Scale 245

Scale Transportation Scaling SMB 245

Tom Tunguz

APRIL 14, 2019

Since writing The AI Agency: A Novel GTM for Machine Learning Startups , I’ve been meeting many companies who operate this way. These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long.

AI 203

AI Sales Recruiting Underperforming Technical Team Machine Learning 203

SaaStr

MARCH 12, 2025

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. These “five-five” CMOs barely exist.

Sales Hiring 207

Sales Hiring Marketing Technical Review Underperforming Technical Team 207

SaaStr

APRIL 20, 2024

." @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. We went pretty deep on: The real role of AI in marketing today Does everyone just want to be a strategist now?

Sales Hiring 306

Sales Hiring Startup Marketing Technical Review 306

FastSpring

AUGUST 8, 2024

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? I’m excited to chat about product marketing today.

Product Marketing 157

Product Marketing Marketing SaaS Payments Payment Methods 157

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. When it comes to marketing Workspace, Alison shared they’re double down on showing off the value off of Duet AI, Google Workspace’s AI assistant.

Cloud 313

Cloud Scale AWS AI 313

SaaStr

JULY 3, 2024

Accel Partner Philipe Botteri and Synthesia’s co-founder and CEO Victor Riparbelli deep dive into the lessons learned about building an Enterprise-focused Generative AI company and scaling it. When you set a long-term vision, how do you sequence a company along the way with a product customers will buy now? It’s really hard!

Enterprise 298

Enterprise AI Search AI Artificial Intelligence 298

SaaStr

MAY 28, 2024

Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. Jason was talking to a founder at $14M-$15M, and they weren’t sure if their Head of Marketing was working out. What was this Head of Marketing’s previous role? Not necessarily.

Sales Hiring 311

Sales Hiring Scale AI Search AI 311

Tom Tunguz

NOVEMBER 12, 2023

Recently, I was on the HR Heretics podcast and we talked about the increasing efficiency of software companies (in addition to other topics including the implications of AI for executives, how to diligence a candidate, & what board members expect of their people leaders). Perhaps another doubling ( driven by AI! )

Software Review 331

Software Review Trends Revenue Software 331

SaaStr

JULY 14, 2024

AI in SaaS: Jason is bullish on the tactical benefits of AI in improving workflows within B2B SaaS. He believes that AI will significantly enhance various aspects of SaaS products, making them more efficient and effective. He suggests breaking down revenue into categories (e.g.,

Sales Hiring 263

Sales Hiring Outsourcing Services Scale Interviewing 263

User Pilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

SaaStr

FEBRUARY 7, 2023

Making it simple to implement, Ramya Periyagaram Chandrasekaran, Co-Founder at Datalligence AI Private Limited Why Is NRR the Most Important Growth Metric? Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai

VP of Engineering 298

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 298

User Pilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Product Marketing 104

Product Marketing Marketing Scale Underperforming Technical Team 104

SaaStr

SEPTEMBER 11, 2020

Klue , which operates an AI-based competitive analysis platform, announced a $15 million Series A investment this week. The Klue platform uses web scraping/monitoring and AI/ML to detect material signals from competitors like changes on a pricing page, the introduction of new functions/products or market expansions.

Consulting 279

Consulting Interviewing AI Innovation 279

SaaStr

MAY 17, 2024

If you bring in a really senior person too early, they may want to take the reigns before you have enough product market fit, and they may try to take on the CEO role. If you’re pre-product market fit, you may want to be at the reigns driving product. Do you have strong product market fit?

Scale 304

Scale Technical Review Sales Hiring Artificial Intelligence 304

SaaStr

SEPTEMBER 15, 2023

He believes happiness is contagious and that there are no leaders in software who aren’t multi-product. Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. What you do in product today will help you in revenue 2-3 years down the line.

Sales Hiring 289

Sales Hiring Scale SMB SaaS 289

SaaStr

JANUARY 7, 2024

This last year I started used Zoom’s AI companion for summarizing meetings and highlighting next steps easily and it’s been a great tool. Joining the Amplitude team in 2022, Tifenn leads the global marketing strategy and oversees the company’s corporate marketing, product marketing, and revenue marketing teams.

Social Media 312

Social Media AI Technology Branding 312

Tom Tunguz

AUGUST 2, 2023

What are some hypotheses for these data?

Headcount 244

Headcount Startup AI Scaling 244

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

Scale 66

Scale AI Marketing Sales 66

SaaStr

JUNE 6, 2024

PAXAFE uses AI to predict issues in cold chain logistics before they happen. It’s mind blowing how much product is wasted or lost in the supply chain due to temperature issues (e.g. Check that out here. This week we’re focusing on Peter Berg, Managing Partner at M12! #1. What’s your most recent disclosed investment?

SaaS Payments 298

SaaS Payments Management Scale Venture Capital 298

SaaStr

OCTOBER 22, 2023

Chandar Pattabhiram is the CMO of Coupa for the past six years, Previously, Chandar recently was CMO at Marketo In prior roles, Chandar ran worldwide marketing for Badgeville, and vice president product marketing at IBM Cast Iron Systems. He is a Strategic Advisor to the CEO of Freshworks.

AI Search 290

AI Search Consulting Leadership AI 290

SaaStr

JULY 5, 2024

There are so many great SaaS veterans today from great companies, so it’s harder to determine which marketers know how to get you more leads. You don’t want to hire a product marketer, a corporate marketer, or a strategist. The product marketer doesn’t make sense between $2M and $10M in revenue.

CTO Hire 211

CTO Hire Sales Hiring New CTO Venture Capital 211

Sales Hacker

DECEMBER 17, 2024

Feeling that AI FOMO? Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools.

Scale 102

Scale Engineering Acquisition Scaling 102

SaaStr

MARCH 7, 2024

Some more recent commitments like Modal (high performance cloud), Cast AI (DevOps automation platform), Betterstack (see inside any tech stack and resolve incidents) or Abacum (financial planning & accounting platform) give a hint on what we’re intrigued by at the moment. What’s your pulse check on the venture markets right now, today?

Payments 284

Payments Payment Services Payment Solutions Scale 284

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Product marketing and product owners have specific KPIs on adoption that they track.

AWS 285

AWS Scale Sales Hiring Marketing 285

SaaStr

AUGUST 9, 2024

In this AI moment we’re in, there are still many moments in scaling a company where intuition still matters. You have to be scrappy at this stage, and Braze was trying to find product market fit with no product, no revenue, and no customers. Computers disrupted all of that and changed the way people worked.

Scale 296

Scale Sales Hiring Scaling Startup 296

Buffer Resources

MARCH 13, 2024

I am sharing some solutions that worked for me and have worked for others (based on my observation), including some amazing AI tools to assist you. How to overcome these personal branding challenges (+AI tools to use) There are some super effective ways to overcome them, and on top of that, AI tools make it 10x easier.

AI 120

AI Branding ChatGPT Consulting 120

SaaStr

NOVEMBER 24, 2021

Roberge recommends starting with product-market fit. Your customer retention is the best quantifiable measure of product-market fit; however, retention is a lagging indicator. Therefore, you need a way to identify product-market fit as early as possible. This is where you can get strategic and creative.

Sales Hiring 260

Sales Hiring Scale Compensation Sales 260