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In 2006, BILL CEO and Founder René Lacerte set out to define a category around financial operations for small and midsize businesses (SMBs). At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B in revenue.
What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now. Not years, but months.
Even With a Big Enterprise Push for Years, 60% of Revenue Still From Mid-Market and SMB RingCentral closed 20 $1M+ TCV deals last quarter. But even as they push more and more into the enterprise, the SMBs still are buying. Quality Management is Their Biggest AI Play at the Moment This makes sense. Either way — ouch.
The support space has been turned upside down by AI, with as much as 40% of all support issues now handled by AI at many leaders. 50% Attach Rates for AI In $30k+ Deals, But Much Lower for SMBs This is also what I’ve seen in the contact center. It’s one of the fastest-changing spaces in B2B.
but also In high-growth AI-fueled spaces, massive competition as well. How many AI-first tools are Freemium? Not just for consumer and SMB. But what about the “cost of AI” many start-ups ask? And first, costs are falling so quickly in AI this year, it’s epic. Get better at using AI.
And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many more! This creates an ideal environment to perfect both your product and go-to-market motion before moving upmarket.
It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! With a New, AI Demo Stage from 100+ Top AI Start-Ups! AI is transforming SaaS, and were dedicating two massive stages to the SaaStr.AI The SaaStr.AI Summit Is Back and Bigger.
If you missed part 1 of this interview, you can catch up on their conversation about the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. In sales, t he more SMB you are, the more you should lean on your bench. Lean into self-motivated talent.
There are a few alternatives for AI-driven products: Triple the per seat price : If the AI agent is 3x as productive as a human, the software company could charge 3x as much per seat. Move to usage-based pricing : AI software might be priced like databases, charging for compute. across major SaaS vendors.
How do you build GTM efficiency in SMB sales? While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. With AI, this gets even easier. The post How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton appeared first on SaaStr.
In a year like this, SMB is doing worse, with a lot more churn and startups going out of business. But in other years, SMBs are jumping in the boat, so you get amazing growth long-term with a multi-segment strategy. But in other years, SMBs are jumping in the boat, so you get amazing growth long-term with a multi-segment strategy.
In this episode, we’re going to be talking about how SMB digital brands can win the best talent Joining us for that conversation is someone who knows quite a bit about that. Yeah, I think especially now with AI, there so many garbage messages and people are so tired of being solicited to and sold to and advertised to all the time.
But it’s not, and it’s being reinvented, so what’s changed in the space with the introduction of automation and AI? How Much Time Should a CEO Be Involved With Customers When you have a high-velocity SMB motion that’s still sales-driven, how much time should the CEO spend in sales and with customers?
With everything in AI moving so rapidly, what’s the best way to price Artificial Intelligence products or SaaS tools with custom AI features and integrations? So we asked the expert, Sandhya Hegde, General Partner at Unusual Ventures to share her best practices and trends for pricing and packaging AI products. Usage is volatile.
Automation and AI are critical in SMB Vertical SaaS … due to a lack of labor Automation and AI are less about efficiency in SMB vertical SaaS than simply dealing with a lack of labor. Automation and AI solve this. #3. Onboarding has to be much slicker for SMBs. Today, the customers expect it all. #2.
Andrew Bialecki, CEO Klaviyo This will be an epic deep dive on just how you get an SMB+ app to almost $1B in ARR — all while having incredibly happy customers. And a deep, honest and data-driven look at what works, and what doesn’t today, in AI. This will be a special one. And an epic one. #2. Across 16,000+ customers.
There are so many mixed signals: Unicorn product is up 2x over last year, but layoffs continue AI spend is fast and furious, with Google Cloud, Microsoft Azure, etc. Overall, SaaS leaders tied to non-tech buyers or tied to AI are still growing at epic rates. 70% of Monday’s SMB customers are outside of tech. Billion in ARR.
For B2B Generative AI Apps, is Less More? with Andreessen Horowitz This one on AI was super popular! #5. 10 Learnings on High Velocity Sales to SMB with Gorgias’ CEO and VPS Gorgias has 13,000 SMB customers. 10 Learnings on High Velocity Sales to SMB with Gorgias’ CEO and VPS Gorgias has 13,000 SMB customers.
ARR: SMB leader HubSpot Enterprise vertical SaaS leader Veeva And collaboration leader DropBox All at the same ARR, but with very different growth profiles, and profitabilty. So the #2 topic in SaaS today is probably profitability and efficiency. #1 But profitability is a close second. And the message to founders is confusing.
They released many more products, with Freddy AI in 2018 and, as of last month, launched the Freshworks Customer Service Suite, which is an omni-channel for B2C to engage with customers on Instagram and other places. The average SMB customer would buy 4-5 seats of Freshdesk. Inbound isn’t just about SMB customers. The lesson?
SMB customers. For SMB SaaS, aim for 6 quarters of LTV:CAC, not 4 Ren adjusted the traditional benchmark because SMB customers stay longer than typically measured. They expect products to be more elegant and integrated, with features like payments, workflow, and AI.”
G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. You can filter your search by industry, whether you’re SMB, mid-market, or Enterprise, etc. AI is just a better interface than forms-based searching.
10+ Actionable Things You Can Do To Scale Faster In The Early Days The Chat GPT Growth Story: How AI is Changing the Way We Work The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long (Updated) Dear SaaStr: My Top Sales Rep Made $600,000 a Year — And Just Quit! What Happened? What Happened?
One thing that has positively changed for customer success, especially for the SMB-focused, is far larger onboarding teams. This is great news because onboarding is one of the best ways to bring down churn for SMBs. And that’s where AI comes in. 43% of CS teams have adopted AI, which means that 57% have not.
Make sure your product is API-friendly and AI-friendly and designed to work well with others. More here: 7 Thoughts on Building Your First Partner Program And how Gorgias got to 10,000+ SMB customers with partners here: Decide which of these is most critical to your business and focus there first.
Shrav added that if you want to close bigger deals, not just Enterprise, but mid-market and SMB as well, that the moment you’re ready to Go-To-Market, you need to become compliant. Shrav sees security and AI as the two biggest faces in software for the next decade. “Gartner’s newest I.T. .”
Leveling Up PLG to Accelerate SMB Customers, Including More Attention to Onboarding I love seeing this, it can seem hard to invest heavily in small customers, but if you don’t especially invest in onboarding, that’s a big shame. A big change from their roots with smaller SMBs. #4. Automation / AI is Already a Big Deal.
SaaStr 684: A Deep Dive Into G2, The Power Of AI, Going Multi-Product, And The 2023 Ecosystem 4. The Next Best in About 5 Years. 5 Interesting Learnings from Samsara At Almost $1 Billion in ARR Top Podcasts This Week: 1. SaaStr 685: Why Investors Love SaaS with SaaStr CEO Jason Lemkin and QED Partner Amias Gerety on Fintech Beat 3.
SaaStr 647: Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck 3. LIVE Workshop Wednesday with Theory Ventures: The Impact of Generative AI on Software 4. All Your VPs Really Need to Do is Tilt the Curve Top Podcasts This Week: 1.
Note this doesn’t include SMB spend, it’s enterprise focused): In a slightly more dated survey, Gartner found in July 69% of CFOs plan to increase their digital spending in 2023. 32% are increasing investment in artificial intelligence (AI) and 24% in hyperautomation”, per Gartner. That’s not 100%.
After switching to SaaS, she started as an SMB sales leader with no prior management or SMB sales experience. Automation and AI could solve for that. Different Pathways to CRO For Jane Kim, former CRO of CircleCl,, she used to work in finance before transitioning to SaaS.
AIs role in payments Artificial intelligence is reshaping the payments landscape. Companies are leveraging AI to enhance customer experiences, streamline operations, and combat fraud. Matt stressed that businesses not incorporating AI into their strategies risk falling behind. AI certainly made the list this year.
SaaStr 650: The Impact of Generative AI on Software With Theory Ventures Founder & General Partner Tomasz Tunguz 2. LIVE Workshop Wednesday with Theory Ventures: The Impact of Generative AI on Software 4. SaaStr 649: Being a Rebel and Building a Movement: Non-Traditional Approaches to Scale with DoNotPay CEO Joshua Browder 3.
For SaaS businesses that target smaller SMB customer segments, gross retention is typically in the mid to low 80’s with net expansion in the ~105% range. This brings me to AI (everything leads to AI these days…). A huge portion of AI revenue today is truly experimental!
So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process. What technologies do they use?
Sticking with SMBs, even as go more enterprise. Kyle noted this is a top board-level discussion, with enterprise customers worth 100x or more than SMBs. But Salesloft wants to keep to its roots as well and retain SMB customers. Instead, he argues that AI should enhance the human-to-human sales experience.
For sales, we lost a little of the picture in 2021, but for all eternity in software, we’ve had 3x, 4x, and 5x multiples for SMB, Mid-Market, and Enterprise, respectively. The only way to get a decent deal on AI is to make a commit. Q: Will AI change any of the above? Nothing is going to change with AI,” Jason says.
Ever since ChatGPT catapulted generative AI into public consciousness over a year ago, we’ve been introduced to thousands of new consumer products that incorporate the magic of AI — from video generators to workflow hacks , creativity tools to virtual companions. More on what’s behind the spike in AI companionship below.)
As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. ”
Koehler emphasized the similarity in pain points across multiple customer segments: “It doesn’t matter if you’re an SMB…or a large enterprise: You’re trying to figure out, ‘How do I create a better customer experience? Box: Conversational AI technology. How do I engage my customers? Key Takeaways: What’s New in 2022?
Over the past year, generative AI’s capacity for content creation has drawn most of the noisiest headlines: how AI models can instantaneously create Pixar-like shorts starring your pet chihuahua, or drum up the Drake-Kendrick Lamar diss track you never knew you wanted. Concurrently, the way companies view marketing is changing.
Half of Gorgias’ almost 10,000 SMB customers come from partners. The Future of AI, Open Source, and Enterprise SaaS with Databricks CEO Ali Ghodsi. #12. A classic SaaStr Annual session here that has resonated 58,400 times. #4. How Leveraging Partnerships Can 2x Your Growth with Gorgias CEO Romain Lapeyre.
Over the last decade, Dataiku has built a robust enterprise AI platform. In that time, they’ve managed to appeal not just to the big players of the industry, but to the SMB market as well. But how can you build a product that provides a superior experience across vastly different scales? .
The new app was extremely customer-focused and solved problems for people, like Doordash or Netflix might do, but within Enterprise and SMB. What Comes Next — AI It’s hard to look to the future without talking about AI. It was a Frankenstein for transient travelers. Navan is working on a chatbot, and she’s becoming really smart.
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