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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

Both started SMB (Monday even more so), and Both have now gone more enterprise (Monday even more) But still with the vast majority of their customers SMB. Each module connects to the same Smart CRM database, creating a seamless ecosystem powered by AI.

SMB 272
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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

In 2006, BILL CEO and Founder René Lacerte set out to define a category around financial operations for small and midsize businesses (SMBs). At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B in revenue.

SMB 307
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The 2026 Sales Team: 50% Humans, 50% AIs. All 1 Team.

SaaStr

You can’t automate 100% of support with AI yet. 50% are AI. At least for SMB and more routine mid-market sales. From AI Support to AI Teammates Right now, most companies are using AI for support functionsscheduling meetings, drafting follow-up emails, transcribing calls, and generating basic reporting.

Scale 233
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Top SaaStr Post of the Week: The Great AI Reset, OpenAI to Hit $12.7 Billion in Revenue, The 250,000 Customer Club

SaaStr

The Great AI Reset: Its Time to Refound Your Start-Up. The 250,000 Customer Club: How HubSpot and Monday Both Created SMB+ Empires #4. AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair #2. SaaS + AI: Its Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin #3.

AI 242
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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now. Not years, but months.

AI 237
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5 Interesting Learnings from RingCentral at $2.43 Billion in ARR

SaaStr

Even With a Big Enterprise Push for Years, 60% of Revenue Still From Mid-Market and SMB RingCentral closed 20 $1M+ TCV deals last quarter. But even as they push more and more into the enterprise, the SMBs still are buying. Quality Management is Their Biggest AI Play at the Moment This makes sense. Either way — ouch.

Scale 284
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7 Ways AI Will Change Sales In The Next 12 Months

SaaStr

Dear SaaStr: How will Ai Change Sales in The Next 12 Months? Heres where I think its heading based on 100,000+ conversations already on SaaStr’s own AI , and my experience investing in so many contact center and post-sales leaders: 1. Were talking about 2545% of routine deals being closed by AI alone.

AI 157