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Doubling Down: Luci Fonseca, Partner at Base10 Partners

SaaStr

What’s your pulse check on the venture markets right now, today? Venture growth markets have been challenging in the past two years, but we are starting to see some real deal and investment velocity among pretty impressive businesses. That, and give your investors more homework. #4.

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11 Best Growth Marketing Software for SaaS

User Pilot

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

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How AI is Changing Marketing and Sales - Insights from Gary Amaral

Inturact

In a world polarized between AI evangelists and skeptics, finding balanced, practical perspectives on artificial intelligence can feel like throwing spaghetti at your wall and hoping something sticks.

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[Experiment] How AI is Changing the Way We Optimize at Unbounce

Unbounce

But—while there will always be a time and place for A/B testing— there’s also now an easier and faster way for marketers to optimize. Smart Traffic is a new Unbounce tool that uses the power of AI and machine learning to get you more conversions. But AI is all around us and it’s already changing the way we do marketing.

AI 145
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6 Growth Channels that Actually Work with Oneleet’s Head of Growth

SaaStr

The key learnings here are: Performance Max has gotten really good. Google has been working on its machine learning, and it’s working. It could be schools, co-marketing with integrated products, licensing or credential organizations, etc. Set your brand up as an exclusive so you’re not bidding on your own brand terms.

Scale 288
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Woven CEO Tim Campos on how to spend your most important asset

Intercom, Inc.

In any of the roles I have had – going back to my first job at Sybase in the 1990s – this area of focus has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit.

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Top 10 GTM Mistakes Founders Make Today with SaaStr CEO Jason Lemkin

SaaStr

A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. Those people, especially strategists, won’t execute on anything or aren’t needed until your company is more mature.