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What’s New At WorkOS and What It Takes To Be “Enterprise-Ready” in SaaS with WorkOS CEO and Founder Michael Grinich

SaaStr

Two Secret Superpowers To Beat The Competition If you’re launching a new B2B application today, you can equip yourself with two secret superpowers to win the deal or, at minimum, not lose the deal. Today, companies spend over $10M/month on AWS — companies like Lyft, Pinterest, and Stripe. Go Enterprise early. Localize early.

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Why Can’t SaaS Companies Just Mint Cash?

SaaStr

Does it cost so, so much to host a few million lines of code on AWS? Ultimately, almost everyone in B2B SaaS, down the road, ends up getting 80%+ of their leads through their brand, through word-of-mouth, through second-order revenue, etc. So is SaaS cursed? In fact, great sales teams are accretive. These leads cost almost nothing.

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5 Tips for Successful Upmarket Expansion with Thoropass CRO and Head of Demand Gen

SaaStr

When you go upmarket, they’ll likely want you to integrate with some legacy technology, like MS Dynamics or AWS. You’ve built your product today, and maybe it integrates with Salesforce or Hubspot CRM for your downmarket customer. Finally, don’t forget about service partners.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

And then I spent a year at Salesforce working on Marc Benioff’s extended leadership team, and really had a chance to learn how important trust can be, and also really learn from Salesforce, from Mark, how do you really build a global SaaS leader at scale? And the B2B playbook specifically, how do we see it evolving?

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Forgot the SaaS Gloom and Doom on Social. ‘Just Build’ with SaaStr CEO and Founder Jason Lemkin

SaaStr

Consumer happens faster than B2B because you can cancel a subscription in 60 seconds vs. signing 3-year contracts with Salesforce. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. If B2C rebounded back in 2023, that means 2025 might be a little easier for a lot of folks in classic B2B.

CTO Hire 148
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The 10-Point Strategy for Leading Sales Teams in a Recession

Sales Hacker

This is an awful place from which to make decisions. Present a united leadership front. In a recession, sellers will also look to the whole leadership group (HR, Product, IT etc.) They will notice any break in the leadership chain and this can lower their confidence, even if the sales leader is doing all the right things.

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Drop the poker face: Why salespeople need to embrace authenticity

Intercom, Inc.

Products like Amazon Web Services (AWS) and the rise of engineering talent globally have reduced the barrier of entry for software startups in recent years. Building a culture of transparency needs to start at the leadership level if you want it to cascade through every part of the organization.