SaaStr

AUGUST 19, 2023

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

VP of Engineering 246

VP of Engineering AWS Engineering AI 246

SaaStr

NOVEMBER 8, 2022

Does it cost so, so much to host a few million lines of code on AWS? And your marketing costs should be manageable as your mini-brand kicks in. Ultimately, almost everyone in B2B SaaS, down the road, ends up getting 80%+ of their leads through their brand, through word-of-mouth, through second-order revenue, etc.

Scale 286

Scale SaaS Banking AWS 286

SaaStr

NOVEMBER 24, 2021

Salespeople are often compensated at the highest rate when they win brand new business, but that might not be good for revenue expansion and might contribute to churn. So instead, Roberge suggests updating sales comp plans to pay higher for expansion revenue wins over brand new wins.

Sales Hiring 253

Sales Hiring Scale Compensation Sales 253

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. And I know you’ve had some great experience, particularly while you were at AWS, running different partner sales, channel sales. They cannot resell.

Outsourcing Services 118

Outsourcing Services Scale Outsourced Development AWS 118

SaaStr

JULY 1, 2024

When you go upmarket, they’ll likely want you to integrate with some legacy technology, like MS Dynamics or AWS. You’ve built a brand and a successful strategy for the market you serve today, so don’t forget about it. You’ve built your product today, and maybe it integrates with Salesforce or Hubspot CRM for your downmarket customer.

Sales Hiring 293

Sales Hiring Scale SMB compliance 293

SaaStr

MAY 31, 2024

You need brand, field, demand gen, all the pieces, and a senior person. It might be a website, brand, messaging, podcasts, blogs, or paid marketing. 7: Having the CMO Report to the CRO is a Terrible Idea Having marketing under a CRO is an awful idea for two reasons. All of that is fine if your marketing budget is north of $10M.

Sales Hiring 295

Sales Hiring Sales Recruiting Marketing Scale 295

Sales Hacker

DECEMBER 3, 2019

This year at Dreamforce, some of the fastest growing, most admired digital brands laid their cards on the table. The content that resonates best with buyers discusses issues and tells great stories, says Cameron Tanner at AWS. Data Talks, Instincts Walk. This gives you the insight to continuously improve your content creation efforts.

Sales Enablement 112

Sales Enablement Artificial Intelligence Branding Sales Hiring 112

SaaStr

DECEMBER 26, 2022

As a marketer or software seller, you can lean into this trend by finding community, championing advocates, and showing up where your customers want to engage with your brand. . The role of AWS, Azure, and Google Cloud Marketplace is becoming increasingly important. “45% The rise of third-party buying . Not anymore.

Software Review 245

Software Review Software Azure Cloud 245

SaaStr

APRIL 21, 2023

But as you get bigger and more well-funded, participate in traditional field marketing strategies because they account for 40% of revenue at scale. You can run your own conference, but third-party events like AWS, Dreamforce, SaaStr, and others allow you to get 40% of your pipe from their ability to draw in the best in the industry.

Outsourcing Services 256

Outsourcing Services Scale Outsourced Development Marketing 256

FastSpring

NOVEMBER 9, 2023

It is the largest in-person event in the country—2,000+ attendees, 800+ companies, and 100+ speakers—along with features such as Betakit Keynote Stage, AWS Pitchfest, Workspaces Tradeshow. Our platform includes branded localized checkout, subscription management, and so much more. The post Join FastSpring at SaaS North 2023!

Merchant Services 158

Merchant Services SaaS Payments Payment Methods Payment Services 158

IT World

OCTOBER 13, 2021

Windows Millennium Edition, aka Windows Me, was awful. While Windows continued to get major updates, such as Windows 10 version 21H1 , the brand was still Windows 10 until it wasn't. Sometimes, Microsoft has no choice but to upgrade Windows. Its successor, Windows XP, was much better. XP's replacement, Vista, was lousy.

AWS 130

AWS Branding 130

Intercom, Inc.

DECEMBER 31, 2019

The wave of SaaS companies that built themselves on the likes of AWS and Azure have reinforced the pre-eminence of cloud computing. And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is…This shift moves us from brand promiscuity to brand loyalty.”.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

Neil Patel

NOVEMBER 24, 2020

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. This makes your case study more believable and helps build trust in your brand. AWS provides case studies right on their homepage. Try Different Content Forma ts.

AWS 145

AWS Social Media Healthcare Branding 145

Intercom, Inc.

FEBRUARY 13, 2020

And if you think about AWS, if you think about the rise of cloud data warehousing, that is a big technology change and a big game changer for a lot of companies. . “And so the reason that companies are shifting to the new stack is that CRMs weren’t designed to handle all the click data that’s coming at them.

Scale 181

Scale Marketing AWS Artificial Intelligence 181

Tom Tunguz

FEBRUARY 25, 2013

This is as true for their books business as their infrastructure business, AWS. Of course, I’m setting aside all strategic considerations (technology ownership, brand, sales synergies, etc). Bezos has explicitly stated this strategy and it’s the one that has led to Amazon’s massive success in many different lines of business.

Acquisition 100

Acquisition Pricing AWS Startup 100

SaaStr

JULY 1, 2020

We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. We want to tell anybody that listens, you can save $100,000 on your AWS bill and demos are actually as high as they’ve ever been in late stage tech. We found something that works. Jason Lemkin: Got it.

Merchant Services 253

Merchant Services Scale Sales Recruiting Sales 253

Unbounce

JUNE 25, 2020

Not only that, but you’re creating an awful experience for visitors. You can deliver a customized brand experience. The product pages that come pre-packaged with themes on ecommerce platforms are meant to be modified to suit your brand, but most businesses just add their content and start sending traffic.

Scale 144

Scale Sales Software Review Branding 144

Hacking Revenue

FEBRUARY 26, 2016

While these services significantly lowered the costs of starting a new business, I believe that the people who said that sentence were missing the point of starting a business – to build an always growing, sustainable brand. “Your Brand Is The Single Most Important Investment You Can Make In Your Business” (Steve Forbes).

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

Intercom, Inc.

APRIL 22, 2021

And Digg is an iconic brand, really amazing products in its time. And one of the areas I work in is AWS cost management, and snacking there is so easy. ” And then, all of a sudden, this moment switches and it’s urgent panic, “Why are we spending so much money on AWS?”

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

Intercom, Inc.

AUGUST 1, 2019

How have you been able to grow your brand and build the word of mouth momentum? We had this physical card in front of our customer, and that gave us the idea that we could build a brand early. People are willing to try a new brand. Let’s talk about that. All of a sudden, it was, “Well, we’re Brex.” We’re live!

Strategy 36

Strategy Payment Methods Payment Services Startup 36

User Pilot

APRIL 2, 2025

Userpilots data is fully encrypted and stored with SOC-compliant vendors like Amazon AWS and Google Cloud. which can damage your brand reputation. Protect customer data with the highest compliance standards Every data point you collect represents actual people, so safeguarding it is a must.

Mobile 66

Mobile Underperforming Technical Team Onboarding AWS 66

Sales Hacker

DECEMBER 8, 2023

Julien Sauvage (VP Brand, Content and Product Marketing at Clari ) explains that this is part of Clari’s playbook. While many gravitate towards major industry events for announcements, Joseph has a hot take (and we love a spicy take): do not announce a major new feature at a major industry conference (such as RSA Conference or AWS re:Invent).

Sales Recruiting 126

Sales Recruiting Generative AI AWS AI 126

IT World

JUNE 16, 2023

The impending death of Cortana made me think about the worst products in Microsoft’s history (not including versions of Windows), many of which have their own brand of awfulness. Because the company is nearly 50 years old, and the list is long, I had to do a lot of strolling down unpleasant memory lanes.

AWS 80

AWS Branding 80

OpenView Labs

JANUARY 27, 2021

But how exactly someone builds a strong developer brand like Stripe remains a mystery to most. Do you need your prospective buyer to connect your tool into their AWS account and then load in a ton of data in order for them to see the product in action? Companies like Stripe are nailing it when it comes to marketing to developers.

Development 105

Development DevOps as a Service Software AWS 105

Intercom, Inc.

JULY 24, 2018

If you’ve ever tried hiring, onboarding and training a brand new team, you know how challenging that can be. You can get an awful lot of focused work done in the quiet of your own home, and of course you’re free to rock your pyjamas all day long if you please. We felt like we were growing something from scratch.

Sales Hiring 149

Sales Hiring Company Culture Scale Customer Support 149

Frontegg

JUNE 17, 2021

The more your customer needs to contact the support team to get things done, the less likely he is to stay with your brand. It will also become easier to pin-point issues and solve them without painful downtime or roll-backs that can damage your brand reputation. Going the Amazon Web Services (AWS) route? instead of Python.

ECS (Elastic Container Service) 97

ECS (Elastic Container Service) multi-cloud Kubernetes K8S orchestration (Kubernetes) EKS (Elastic Kubernetes Service) 97

SaaStr

JUNE 26, 2024

You can see the growth on the platform side with Azure, Google, and AWS and how much it’s accelerating in AI. They’re deploying into three places: Seed Existing portfolio winners AI at 100x and 200x deals Why could Elon Musk raise at $18B with no revenue and a brand-new product for xAI? To some extent, it’s not clear. in 12 months?

CTO Hire 141

CTO Hire AI Venture Capital Sales Hiring 141

User Pilot

MAY 10, 2023

It shines a spotlight on: Famous marketing brands that have integrated AI technology. Amazon grants its AWS customers access to its recommendation engine to help them personalize their user experience. Marketers are now making AI an integral part of their marketing strategies. Marketing AI best practices. AI-powered marketing tools.

Artificial Intelligence 90

Artificial Intelligence AI Search AI Machine Learning 90

SaaStr

JANUARY 28, 2020

There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. And I remember being at that Dreamforce in 2009, which was awful. ” I’m like, that sounds awful. Any thoughts? I mean, literally. Look for sales games.

Sales Hiring 240

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 240

Unbounce

FEBRUARY 17, 2021

Not sure which social media channels your brand should be advertising on? We also love that the landing page quickly relays key information (“Much more than incident response”) and builds social proof (“Trusted by brands you know”) all above the fold. We’ve gotcha covered! Teaching Personnel. Image courtesy of #Paid.

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145

User Pilot

SEPTEMBER 1, 2024

In this piece, we’ll explore different pricing models and go over some brands that implemented these in real life. Amazon AWS is one of the best SaaS pricing examples with this model. AWS allows users to select the specific services they need and then use the pricing calculator to estimate their total yearly costs.

Pricing 104

Pricing Strategy SaaS Scale 104

Tom Tunguz

NOVEMBER 4, 2014

AWS, Twilio, Heroku, etc. ” Sales, marketing, product and pricing, when aligned, create powerful branding and margin-expansion effects. So does Expensify, which decreases the time to file expenses. With cost-based pricing, startups mark up the product they sell by some margin. Many infrastructure as a service companies do this.

Pricing 117

Pricing Startup SaaS Payments Payment Methods 117

SaaStr

JUNE 15, 2021

At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear. Jeff : Yeah, it’s usually more of that bottom up… Jason : You’ve got this brand now. How does the brand change things? Jeff : The entry point.

Scale 294

Scale Underperforming Technical Team Engineering Wireless 294

Sales Hacker

FEBRUARY 2, 2024

For example, if the value of marketing is: Building and evangelizing the brand of the company. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). Driving self-serve ARR (PLG).

Metrics 123

Metrics Revenue Scale Marketing 123

Baremetrics

MARCH 30, 2021

Baremetrics is an online subscription management tool designed for both organizations and individual brands that use a subscription billing system. Their integration to SF is also quite awful, and most of the time, the data does not appear. Do any of them have what you want in a subscription management service? Try Baremetrics Free.

Payment Solutions 105

Payment Solutions Payment Features Payments Payment Methods 105

Tom Tunguz

APRIL 2, 2013

Looking back through the first year or so of my blog titles, I can see now they were awful. Nevertheless building any kind of brand on the web through content or otherwise is a slow, incremental process. Titles matter. I spend lots of time on my titles but I didn’t always which was a big mistake. Who wants to read that?

Social Media 100

Social Media AWS Construction Metrics 100

SaaStr

OCTOBER 15, 2019

I think maybe once we saw the deck that they were using and it was pretty awful. So when you’re moving into the enterprise market, think about being seen as a trusted advisor and also really elevate your brand position, be more visible. One thing we also did was we kind of revamped our entire brand architecture.

Underperforming Technical Team 213

Underperforming Technical Team Sales Hiring SMB Enterprise 213