OpenView Labs

FEBRUARY 2, 2021

You can do this by either building your product with vitality buried in its core, just like Calendly, or you can get the word out using content marketing. And that takes us to the next marketing trend… 2. Content marketing will drive user acquisition. That’s not in dispute.” Is it right for your company?

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Point Nine Land

JANUARY 30, 2019

If building the infrastructure of a SaaS product seems easy nowadays (with AWS and the myriad of developer APIs available), it was not the case fifteen years ago. Many SaaS companies were “too early” and failed because of the market timing. Infrastructure. The timing aspect is crucial. Integration.

AI Search 70

AI Search AI B2B Software 70

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

JANUARY 26, 2024

Early monetization characterizes also the marketing-led growth model. This approach prioritizes promoting the product via multiple marketing channels like content marketing or paid advertising to acquire promising leads that they later pass on to sales. The more customers you have, the lower the cost per customer.

SaaS 103

SaaS Acquisition Onboarding Retention 103

ProfitWell

SEPTEMBER 10, 2020

Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. As discussed in the last point, spending more than what you need on marketing is bad. AI Integrations.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

The Marketing & Growth Hacking Publication

FEBRUARY 18, 2019

I have articles with more eye-catching titles but I wouldn’t say any of mine have content that doesn’t relate to the title. People may come for the eye-catching titles but they don’t stay for awful content. Awful content doesn’t get shared the same way genuine content does. And yours shouldn’t either.

Growth Hacking 40

Growth Hacking AWS Marketing Engagement 40

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. If you’re a founder today and you’re trying to scale your go-to-market org, in the early days, you’re in what we call the initiation phase. If you look at the IAS vendors, they passed $130 billion revenue milestone this year. It is staggering.

Sales Hiring 235

Sales Hiring Scale Payments Cloud 235

Chart Mogul

DECEMBER 6, 2023

Francis Brero , CPO and Co-founder of Madkudu “High-quality content marketing becomes king again. Google Gen Search, email spam restrictions, and AI commoditization make it critical for B2B marketers to stand out by having something interesting, and novel to educate prospects with.”

SaaS 52

SaaS AI Search Generative AI ChatGPT 52

Sylvia Ng

FEBRUARY 17, 2016

JOB REQUIREMENTS – MARKETING EXPERIENCE. Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO. Minimum 5 years digital marketing experience. Working knowledge of ad serving tools. Great knowledge of different social media platforms.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

The Marketing & Growth Hacking Publication

FEBRUARY 10, 2019

I saw superficial because the number of followers you have really shouldn’t dictate to you that your writing is awful, it just means that no one hit the follow button. Photo by Luis Quintero from Pexels Well, this may seem like an egotistical or vain use of an article, talking about the superficial thing that is followers.

Growth Hacking 40

Growth Hacking Advertising AWS Engagement 40

ProfitWell

SEPTEMBER 25, 2019

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” Your advertising and marketing costs will be determined by the following: The size of your respective advertising and marketing teams.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

SmartKarrot

JANUARY 18, 2021

As you get matured in your niche, you should be able to reduce CAC through following steps: By getting more focused on the niche market and hence your target audience so that your marketing efforts generate better returns. Growing organically through content marketing which is a long-term plan.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

SaaStr

JANUARY 28, 2020

And I remember being at that Dreamforce in 2009, which was awful. Marketing wasn’t involved, whoever else wasn’t involved.” ” I’m like, that sounds awful. And every vendor was just staring at each other like the world’s dead. I mean, literally. Every retail shop was closed by 2000.

Sales Hiring 246

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 246

SaaStr

OCTOBER 3, 2019

And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this. They pioneered things like content marketing, thought leadership. Challenges, mistakes, problems, surprises, every step of the way. And it’s the reaction to those problems.

SaaS 187

SaaS Sales Hiring Scale Innovation 187

SaaStr

JUNE 19, 2020

Why is the content marketing industry changing? I didn’t say their technology is terrible, the audio is awful. Think about two slides and two lines and two sentences is enough. If a VC has never done an investment even remotely similar, they probably won’t again, but summarize the industry in two sentences.

Software Review 225

Software Review Technical Review Sales Hiring Startup 225

FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

Teamgate

OCTOBER 19, 2019

Sure, social media and content marketing are incredibly powerful tools to grow your business too, but comparing them with email marketing would be like comparing apples with oranges. However, to effectively spend your marketing budget, you need to identify channels that generate the best results for you. Absolutely not.

Scale 68

Scale Social Media Underperforming Technical Team Content Marketing 68

SmartKarrot

FEBRUARY 4, 2022

Many companies across industries use adobe tools and services, including marketing, printing, publishing, and digital media. Amazon Web Services (AWS). Amazon, the global marketplace, also offers several other services, one of which is Amazon Web Services (AWS). AWS offers cloud services to businesses. Founded in: 1982.

Marketplace as a Service 10

Marketplace as a Service SaaS AWS Cybersecurity 10

SaaStr

JULY 29, 2020

And I remember like AWS was growing really quickly. And at the time there was a big debate of, “Will big companies ever really use AWS?” Michelle: We started in the last downturn, so we didn’t really do any… we did some earned media marketing.

Sales Hiring 255

Sales Hiring Outsourcing Services Scale Sales Recruiting 255