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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

Hire early sales reps who are excellent at discovery and customer education. Because thats how their customerswho were used to AWS, Azure, and GCP pricingexpected to buy. For startups looking to land their first big customers, Rons advice is simple: Leverage existing user communities. Solve for the highest-value pain points.

Scale 182
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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

AWS can’t support 20 partners equally. When partnering with big folks like Drata does with AWS, you have to bring business to them. Drata was one of three companies mentioned on stage by AWS’ Head of Partnerships because they did the most transactions on the marketplace than any other company. That’s a high value for AWS.

AWS 285
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Notes from Office Hours with Lisa Lawson

Tom Tunguz

Partner enablement, educating the sales team, is important to succeeding with these types of relationships. Marketplaces: AWS marketplace, Heroku marketplace, Salesforce marketplace. Channel partnerships: this means another company’s salesforce is selling your product. Quota retirement is arguably the most important one.

Scale 349
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Are You Getting More Competitive, Or Less Competitive? Hitting the Plan Might Not Be Enough

SaaStr

DigitalOcean is growing more slowly than its mega competitors Azure, AWS, etc. Yes, you may have to make some educated guesses and get some data from unusual sources. That’s a big, big gap. But BigCommerce is still worth a very impressive $4B. More here. #2. But it’s still worth billions, in a very large market. #3.

Azure 246
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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. AWS’s marketplace has seen 1.5 But also it’s allowed us to get much closer to our provider, I mean, we host and run 100% on AWS, but pull data from everywhere. It was pretty easy to drive that from our side.

Scale 262
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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

Instead, consider putting them through a promotion path that includes education and practical experience. Pothole #4 – Promoting Your Best Salesperson to Manager. It’s a common occurrence in SaaS –– the highest-performing sales rep gets promoted to manage a team. Don’t automatically promote your top sales rep to manager.

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A Big Thank You to Our First Unicorn Sponsor, G2. And What We’ve Learned.

SaaStr

The Cloud has grown 700% since the first Annual, if we use AWS as a proxy. At the same time, he also saw a gap in educating the market on SaaS, from a traditional business perspective. ever SaaStrAnnual , March 10-12 in San Jose / SF Bay Area. So much has changed. We’ve added 200+ SaaS unicorns and 30+ IPOs.

Scale 210