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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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Top 10 Reasons SaaStr Annual 2025 Will Be Better Than Ever!! May 13-15 in SF Bay!

SaaStr

SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. Heres why this years event is bigger, bolder, and more impactful than ever. VIP Summits for Every Role Weve expanded our VIP events to include summits for CROs, CMOs, CFOs, and CCOs.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Pricing: Keep It Simple (At First) Databricks started with a simple, consumption-based pricing model. Because thats how their customerswho were used to AWS, Azure, and GCP pricingexpected to buy. Talk to users. Ron recalls.

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Why Booths Work at Top Industry Events. But You Have to Put In The Effort.

SaaStr

We’ve closed over $50,000,000 of sponsorships to SaaStr events but it took me a while to totally understand why they perform — and when they perform. And a lot of folks who have been doing this a while will talk about how, for example, they now just do side events at Dreamforce, rather than participate in the event itself.

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Clouded Judgement - 3.28.25 - The New AI Risk Curve

Clouded Judgement

This additional facility may be costly and may not be operational in a timely manner in the event our primary data center facility is not operating properly or is no longer available to us.” Fast forward to the launch of AWS and the public cloud. ” This used to be how companies scaled! So what was the implication?

Cloud 299
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The Top 10 SaaStr Posts of 2020

SaaStr

3. “Atlassian and AWS Say: Maybe Worry a Little Bit. Atlassian and AWS, two of the greats, may hold a clue: Atlassian and AWS Say: “Maybe Worry a Little Bit” 4. “A Framework For Your First SaaS Sales Comp Plan” A SaaStr Classic, still going strong in 2020. More on that soon!

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Create Pricing Models Like AWS and Twilio with Events-Based Billing

Chargify

Until recently, only industry titans like Microsoft, Amazon, and Google could successfully and effectively harness continuous, real-time data use statistics to fuel events-based billing models. Twilio’s pricing structures include offering customers monthly recurring charges or pay-as-you-go options. How AWS Does It.

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