SaaStr

AUGUST 16, 2022

But even there, to truly scale, they went more enterprise and built out a full enterprise sales and marketing function. What works to get you leads? Even if you start small, with just a half-day event and 20-30 customers. The magic is in getting them together, and inviting a bunch of prospects. But I was wrong.

Scale 332

Scale Sales Hiring Marketing SaaS 332

FastSpring

APRIL 29, 2025

Too many players face this reality during high-traffic events like Black Friday, Cyber Monday, character releases, or season resets. When payment partners fail to adapt to player demand and scale quickly, players leave your web shop empty handed, creating dissatisfaction that could have been prevented.

Payment Services 133

Payment Services Payments Payment Solutions Payment Methods 133

Tom Tunguz

JUNE 30, 2020

Prior to HashiCorp Adam was the Head of Worldwide Developer Marketing at AWS and held senior positions at Pivotal, VMware, and SpringSource. My partner Astasia Myers will be leading the discussion. This office hours will be a virtual event. With two decades of experience, Adam is well-versed in developer evangelism.

Development 317

Development Scale AWS Scaling 317

SaaStr

FEBRUARY 2, 2023

At SaaStr, our partners are an integral part of our events. In February 2023, we’re heading to Singapore for our first APAC event and we wanted to give a special shout-out to some of the companies that will be there with us! We’ll see 1,000+ of the best SaaS founders, execs, and VCs February 22-23 at SaaStr APAC 2023 !

Cloud spend optimization 264

Cloud spend optimization AWS Scale compliance 264

SaaStr

FEBRUARY 21, 2024

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? AWS can’t support 20 partners equally.

AWS 286

AWS Scale Sales Hiring Marketing 286

The Angel VC

FEBRUARY 20, 2016

Call me when it scales.” The point is that getting to $1-2 million in ARR probably has less predictive value concerning a company’s ability to get to true scale than most people think – or at least thought some years ago. Every founder who accomplishes this deserves a huge amount of respect.

Scale 192

Scale Scaling SaaS AWS 192

SaaStr

APRIL 2, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: It’s Now Year 2 of the Venture Downturn Clawbacks and Tracking-to-Cash: Two Sales Management Tools to Be Thoughtful With 8 Things That Are Just Harder in SaaS Now Tier 1 VC is Great. But More Money May Be Even Better. What’s Holding Up Buyers?:

Scale 246

Scale AWS Scaling Enterprise 246

SaaStr

APRIL 21, 2023

In this post , SaaStr Founder and CEO Jason Lemkin shared five super simple ways to generate more leads and grow your company that always work. Now, he has five more marketing strategies that are sure to generate more leads if done right. Now, go find 30 other prospects exactly like them. Customers and prospects will come.

Outsourcing Services 263

Outsourcing Services Scale Outsourced Development Marketing 263

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. Four, people in the sale? Kristen Habacht: Well, there’s none in sales.

Merchant Services 263

Merchant Services Scale Sales Recruiting Sales 263

SaaStr

JULY 1, 2024

One way is by talking to your customers and prospects. What events do they go to? Either way, ensure the demand gen team sits down with sales and decides which accounts to go after. Ensure you’re aligned with the sales team on what you want to accomplish as you go upmarket and build these demand gen strategies. #2:

Sales Hiring 306

Sales Hiring Scale SMB compliance 306

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: He had a friend help him hire an email marketer to send ticket emails to the events. It was all organic. It all still works.

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

Intercom, Inc.

OCTOBER 25, 2021

This year’s event will be especially significant, as thousands of people from across the industry gather in person after so long in remote-working isolation. The Intercom team is looking forward to showcasing our latest features and improvements to the world’s leading Business Messenger and powerful customer support product.

AWS 198

AWS Scale Innovation Startup 198

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. We were signing up hundreds of new paying customers every month with five sales reps. Anna Khan | VP @ BVP.

Scale 156

Scale Acquisition Scaling Sales Hiring 156

SaaStr

JUNE 3, 2020

Thanks to Jason Lemkin and the SaaStr Team for putting on this event in a very tough time. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. Godard Abel | Co-Founder and CEO @ G2. FULL TRANSCRIPT BELOW. I know I am.

Software Review 253

Software Review Scale Technical Review SaaS 253

SaaStr

SEPTEMBER 21, 2019

The Cloud has grown 700% since the first Annual, if we use AWS as a proxy. 100+ leading sponsors and vendors exhibiting. Scaling this quickly, and more relevantly, changing and evolving so much each year is hard. We also had 1,200+ at the first SaaStr Scale this year in SF as well. we will at least come close).

Scale 204

Scale AWS Cloud Education 204

FastSpring

NOVEMBER 9, 2023

Since 2016, SaaS North has been recognized as THE Canadian hub for rapidly-scaling SaaS founders and their teams. It is the largest in-person event in the country—2,000+ attendees, 800+ companies, and 100+ speakers—along with features such as Betakit Keynote Stage, AWS Pitchfest, Workspaces Tradeshow.

Merchant Services 158

Merchant Services SaaS Payments Payment Methods Payment Services 158

SaaStr

APRIL 30, 2022

Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. And there are basically two sales models out there. Kind of extreme sales models out there for SaaS businesses.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

JUNE 25, 2019

Come and hear about the typical pitfalls (and how to avoid them) from Pat Poels, an executive with over seven years under his belt leading Eventbrite’s now 300+ strong engineering team that sits across North America, South America, and Europe. That was the area of the company that I was leading. Want to see more content like this?

Engineering 184

Engineering Part-Time VPE Sales Hiring Scale 184

SaaStr

SEPTEMBER 13, 2020

If we look at that and step back, you can think of this, again, from the leading perspective of the public’s first, which is this evolution over time. We’ve all seen AWS and what they’ve done with their platform. Even at spectacular scale, they’re still growing at 30%. They had to reinvent themselves.

Sales Hiring 232

Sales Hiring Scale Payments Cloud 232

SaaStr

JUNE 1, 2021

This is the revenue growth for HubSpot leading up to the IPO. Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. Which brings me to sales and marketing. It got better.

Part-Time VPE 297

Part-Time VPE Technical Cofounder CTO Hire New CTO 297

CloudGeometry

FEBRUARY 7, 2022

It is the secret to effective tiering and scaling. Given the speed and intensity of competition in this market, it’s essential to SaaS success at any scale — and at any point on the lifecycle of your SaaS product offering. Let’s take a closer look at what that means and how it works.

Well Architected Framework 130

Well Architected Framework SaaS AWS Construction 130

CloudGeometry

MARCH 22, 2022

In this blog series, we explore how these three dimensions figure into key technical recommendations which enable scale in pursuit of SaaS business growth. Monitoring technology such as Prometheus can do much of this for you, aggregating event and time-series data for actionable monitoring, metrics, trending and diagnostics.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

ChurnZero

OCTOBER 16, 2020

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. That was followed by the undecided (24%) leaving only 13% of participants who voted against the motion (believing that Sales should own the renewal).

Scale 98

Scale Customer Success SaaS Payments Sales 98

How To Buy Saas

MAY 21, 2025

Lever Best ATS + CRM for Scaling Enterprises Pricing: Key Features: 10. All the leading platforms reviewed below like Workable, Greenhouse, and Breezy HR are SaaS solutions that serve companies globally with multi-language support and compliance features (e.g., Companies might need admin time to customize it to their processes.

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

SaaStr

JUNE 26, 2024

Even though HubSpot grew 23% at $2.5B, there was weaker demand and longer sales cycles, and they had to do pilots with CEOs and CIOs. You can see the growth on the platform side with Azure, Google, and AWS and how much it’s accelerating in AI. Or Scale AI securing $1B. Being AI doesn’t necessarily lead to riches.

CTO Hire 148

CTO Hire AI Venture Capital Sales Hiring 148

Clouded Judgement

SEPTEMBER 19, 2023

If you want features in your lakehouse (on top of open source Iceberg) for ingestion, CDC, streaming (file loading, Kafka connect, etc), schema evolution, compaction, optimization, time travel, snapshots, auto-scaling, maintenance (no more writing spark jobs to delete snapshots!), A natural question is “why do we have two tiers?

Data 130

Data Government Scale GCP(Google Cloud Platform) 130

Sales Hacker

DECEMBER 8, 2023

While many gravitate towards major industry events for announcements, Joseph has a hot take (and we love a spicy take): do not announce a major new feature at a major industry conference (such as RSA Conference or AWS re:Invent). Now organizations can customize demos at scale even easier. Time it well.

Sales Recruiting 125

Sales Recruiting Generative AI AWS AI 125

Frontegg

JUNE 17, 2021

As explained in the first part of this series, we clearly saw why Software-as-a-Service (SaaS) is the way to go when it comes to establishing self-serving applications that can be scaled up and developed fast(er). It can also be a FaaS (Function-as-a-Service), where the application runs the code via various event triggers.

ECS (Elastic Container Service) 97

ECS (Elastic Container Service) multi-cloud Kubernetes K8S orchestration (Kubernetes) EKS (Elastic Kubernetes Service) 97

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 110

Cloud Scale AWS Artificial Intelligence 110

User Pilot

MARCH 5, 2025

Scalability and security Built to scale with your business, with enterprise-grade security measures to protect your data. For example, you can label key events like clicks on a new feature and use that data to track adoption, usage, and retention rates. UI elements in Userpilot. Session replays (new!): Session replays with Userpilot.

Software Review 52

Software Review Engagement Software Scale 52

Full Session

DECEMBER 30, 2024

Pricing starts from $0.0000500/event. Amplitude: Product intelligence and event tracking software , offering customer engagement and retention insights. Conversion funnel analysis: Detect patterns that lead to user drop-offs and test new ideas to optimize conversion rates. Book a demo to learn more. Book a Demo 2.

Payment Methods 52

Payment Methods Payment Solutions Payments SaaS Payments 52

Stax

APRIL 17, 2025

As these ecosystems evolve, ISV partnerships have become essential for companies looking to scale, reach new markets, and offer integrated ISV solutions. AWS, Microsoft, Salesforce) to integrate, co-market, and grow together. TL;DR An ISV partner collaborates with large platforms (e.g.,

Merchant Services 88

Merchant Services Payment Solutions Payment Services Payments 88

Unbounce

JULY 30, 2019

Cyber Monday 2018 represents the biggest ecomm sales day in history, and 2019 is projected to be even bigger. Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. You’re running a holiday sale, eh? billion on Cyber Monday. Heck, they spent $2.2

Scale 111

Scale Branding Underperforming Technical Team AWS 111

Sales Hacker

MARCH 10, 2020

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. She also founded and leads the Atlanta Chapter of Revenue Collective. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. What You’ll Learn. We’re on iTunes. And on Stitcher.

Sales Hiring 84

Sales Hiring Scale Marketing AWS 84

User Pilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. It’s suitable for businesses wanting control over their infrastructure and the ability to scale. Frequent issues can lead to significant disruptions in service.

SaaS Payments 104

SaaS Payments Payment Methods Payment Services Payment Solutions 104

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145