SaaStr

FEBRUARY 21, 2024

AWS can’t support 20 partners equally. It’s a defensible strategy to create differentiation when you and that partner build out specific integrations. When partnering with big folks like Drata does with AWS, you have to bring business to them. Pick your strategies, invest in them, and start tiering.

AWS 285

AWS Scale Sales Hiring Marketing 285

SaaStr

APRIL 2, 2023

SaaStr 646: The Secrets to Building a Global Platform and Ecosystem with Xero Global Chief Strategy Officer Damien Tampling  2. SaaStr 645: Why GUIDEcx is Betting Big on In-Person Events with SaaStr Head of Partnerships Poya Osgouei and GUIDEcx Co-Founder and VP of Sales Todd White   3.

Scale 246

Scale AWS Scaling Enterprise 246

SaaStr

AUGUST 16, 2022

Even if you start small, with just a half-day event and 20-30 customers. They are just mini-events. Top Industry Events. But third-party events like AWS, Dreamforce, SaaStr, Shoptalk? Of course Big Industry Events, or folks wouldn’t sponsor them. But I was wrong. It’s always worth it.

Scale 332

Scale Sales Hiring Marketing SaaS 332

SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. Most of these SaaS marketing strategies require little money, which is great for those lean, mean teams looking to get the most bang for their buck. Why are top industry events so great? What is the best strategy for events?

Outsourcing Services 262

Outsourcing Services Scale Outsourced Development Marketing 262

SaaStr

JULY 1, 2024

It could be a 6-month, 12-month, or multi-year venture, so you want the cash to invest in an upmarket strategy properly. 1: Build a Demand Gen Strategy The first thing you want to think about is building or rebuilding a demand strategy. You want to think a couple of quarters out to really build this strategy.

Sales Hiring 305

Sales Hiring Scale SMB compliance 305

SaaStr

MAY 31, 2024

He had a friend help him hire an email marketer to send ticket emails to the events. Up until 2020, the wave of passion for events and content was so strong that all he could do was ride the wave with no strategy. Outbound drip marketing, content marketing, webinars, events. It was all organic. It all still works.

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

SaaStr

APRIL 30, 2022

And what are the different pricing strategies? That’s typically the AWS model, depending on how much space you take, service space, you will pay more. Another point on pricing strategies is there’s the classic, it’s been around for tens of years, per user model pricing. And launching another product.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

JULY 1, 2020

Then, that’s all we’re going to do today, but we’ll have two more virtual events at least. Thanks for putting on the event. Then Jason, on your comment around SDRs needing to be more thoughtful and sophisticated in communication and strategy, definitely. Nonprofits, a lot of events, and a lot of fundraising.

Merchant Services 265

Merchant Services Scale Sales Recruiting Sales 265

CloudGeometry

MARCH 3, 2022

First, SaaS is a business strategy, not a technology strategy. “Feature-led discovery” or “product-led discovery” belongs on center stage as part of your monetization strategy. There are two important caveats about how to make the best use of platform and billing events as part of your monetization strategy.

Well Architected Framework 130

Well Architected Framework VPCs (Virtual Private Cloud) SaaS Cloud 130

Sales Hacker

JANUARY 30, 2024

Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS).

AWS 112

AWS AI Advertising Finance 112

CloudGeometry

FEBRUARY 7, 2022

Isolation strategy drivers – Key factors that drive isolation and essential considerations before you choose your isolation strategy for current and future needs. There’s no one-size-fits-all SaaS architecture, so practical strategies of building such frameworks will vary. As use-cases differ, so do isolation strategies.

Well Architected Framework 130

Well Architected Framework SaaS AWS Construction 130

CloudGeometry

MARCH 22, 2022

First, SaaS is a business strategy, not a technology strategy. Part 3: Measurement One of the great breakthroughs of SaaS as a business strategy is in how it puts users and subscribers front and center of software development and keeps them there. The winners offer a better and faster way to solve customer problems.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

SaaStr

OCTOBER 15, 2019

Cold calling to set up demos has never worked for Mapistry, but we’ll share with you some of the strategies that have allowed us to increase our qualified lead flow by more than 400% and increase our sales ops by more than 3x in 2018. So with the data concept, you really need an enterprise grade strategy for handling data. Lauren A.:

Underperforming Technical Team 222

Underperforming Technical Team Sales Hiring SMB Enterprise 222

SaaStr

JUNE 25, 2019

Now, I have some background with luck because in between some long stints with other companies, seven years at Eventbrite and 15 years at Ticketmaster before, I spent five years of my life playing poker for a living and learned an awful lot about luck and positive outcomes as well. We are super aligned on strategy.

Engineering 184

Engineering Part-Time VPE Sales Hiring Scale 184

Intercom, Inc.

MARCH 16, 2022

“We invest in building and maintaining shared systems and tools that underpin our ability to ship code safely, and to recover quickly in the event anything goes wrong”. Part of the program strategy aims to identify, prioritize, and mitigate risks that would threaten our availability.

Software Review 118

Software Review Technical Review Management Systems Review 118

Clouded Judgement

SEPTEMBER 19, 2023

As Frank Slootman (Snowflake CEO) said, “Enterprises are also realizing that they cannot have an AI strategy without a data strategy to base it on.” Typical data lake storage solutions include AWS S3, Azure Data Lake Storage (ADLS), Google Cloud Storage (GCS) or Hadoop Distributed File System (HDFS).

Data 130

Data Government Scale GCP(Google Cloud Platform) 130

Practical Advice on SaaS marketing

JUNE 3, 2017

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. But it’s really just one part of a comprehensive customer acquisition strategy. Social media campaigns, blogs, PR, events, and direct mail might play a part in building visibility and driving traffic.

AWS 100

AWS Social Media Acquisition Payment Features 100

Andreessen Horowitz

APRIL 30, 2024

And so when Amazon called me and they’re like, “Hey you want to come with us and do you want to actually start the mobile services, backend business within AWS?” David: Maybe you can talk about that transition, coming from a business like AWS to financial services, which I think was new for you.

Development 109

Development Technical Review AWS AI 109

Sales Hacker

AUGUST 7, 2020

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Director Sales Strategy.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

User Pilot

APRIL 21, 2023

You can use it to refine your marketing , differentiation , and pricing strategies. Competitive product analysis to guide product marketing strategies Competitive product analysis focuses on the product functionality and its UX compared to those of competing products. Their choice depends on your goals. How do you go about it?

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

User Pilot

JULY 14, 2024

They provide recommendations for product development , marketing strategies, resource allocation, or customer service improvements. Cloud technologies (bonus) : Familiarity with cloud platforms like AWS or Azure can give you an edge in the job market. Business intelligence analyst salary Source: Glassdoor.

Artificial Intelligence 98

Artificial Intelligence Business Payments Sales Recruiting 98

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. What is the product-led growth strategy?

SaaS 103

SaaS Acquisition Onboarding Retention 103

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was given free reign to try just about any marketing strategy I wanted, so long as we kept our eye on this market.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

FEBRUARY 21, 2023

In Heap, you can segment users based on their demographics and event completion, while in Pendo you can also use mobile-specific data, like the OS version. In Pendo , the information about Track Events is also recorded programmatically without the need for tagging. In Userpilot, you need to create events and tag features manually.

Software Review 98

Software Review Underperforming Technical Team Technical Review Systems Review 98

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 113

Cloud Scale AWS Artificial Intelligence 113

User Pilot

AUGUST 21, 2024

Create a tailored content strategy that addresses user needs and preferences. Additionally, a first-party data strategy enables you to collect data specific to your business. You can track in-app events like sign-ups and feature usage, as well as monitor metrics like user engagement and conversion rates.

Data 105

Data Social Media Interviewing User Experience 105

Sales Hacker

APRIL 26, 2019

Or political science, because of the strategy involved in politics.). A disorganized, negative and indecisive manager makes sense to be awful! I scuba dive, compete in Iron Man races, play the drums in a band at local events, do yoga.”. For example: “2009 was an awful year. Or, theater because I love acting.

Sales Recruiting 22

Sales Recruiting Interviewing Sales Hiring Underperforming Technical Team 22

User Pilot

MARCH 5, 2025

So, using Userpilot, the team at Attention Insight revamped their onboarding strategy to include a resource center, interactive walkthrough, an onboarding checklist, and other UI patterns that point new users in the right direction. Trends and funnels: These features help you analyze key events like feature usage or completion rates.

Software Review 52

Software Review Engagement Software Scale 52

Sales Hacker

MARCH 10, 2020

Tackle can give you access to the AWS, Azure, and Google Cloud platforms and your end customer can purchase your solution through those marketplaces, which can streamline the entire process and help you skip a bunch of steps. This is our go-to-market strategy and about 99% of our deals are close to the marketplace.

Sales Hiring 85

Sales Hiring Scale Marketing AWS 85

OpenView Labs

DECEMBER 2, 2020

Developer relations, or DevRel, is a critical element of any SaaS growth strategy. The specific problem Francesca was focused on was developing a community marketing strategy. MongoDB’s DevRel strategy involved building channels to share customer and user stories, including a lot of events. “We It was our super power.”.

Marketing 54

Marketing AWS Scale Development 54

SaaStr

JUNE 1, 2021

One of the byproducts of this all-in-one strategy is the product tends to suck. ” Now, years later, millions of dollars later, we wrote a book, have a blog that gets two million visits, had an event that had 14,000 people last year. This is going to be a thing. This should be a thing.” It’s this big thing.

Part-Time VPE 296

Part-Time VPE Technical Cofounder CTO Hire New CTO 296

SaaStr

AUGUST 20, 2019

Sameer Dhokalia: It turns out if you do ask those two basic questions of 100 people in your business, you will learn an awful lot about what needs to be focused on. This is just a fundamental strategy question. What are we screwing up that you would say, “Please, Sameer, help us go fix this tomorrow”?

Scale 159

Scale Acquisition Scaling Sales Hiring 159

How To Buy Saas

SEPTEMBER 5, 2024

Data and Analytics Strategy In a world where data is king, an ideal solution provider can assist you in making data-driven decisions that improve underwriting, claims processing, and customer engagement. The insurance industry is under a lot of stress and strain regarding digital strategy. In the end!

Blockchain 52

Blockchain Technical Review Underperforming Technical Team Systems Review 52

SaaStr

SEPTEMBER 12, 2019

I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. I say investment strategy, but really it’s like how do you build a company that’s focused on product-led growth? Now I’m investing in that. But it worked.

Investment 113

Investment Underperforming Technical Team Sales Hiring Software Review 113

Chart Mogul

OCTOBER 18, 2019

This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago. To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services.

Scale 71

Scale SaaS Automotive AWS 71

Unbounce

JULY 30, 2019

There’s more on this anticipation strategy below. ). A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. Since 2011, in fact, they’ve made the countdown to the sale itself into an event with “Countdown to Black Friday Deals Week.” Post-Click Upselling. Image via Quartz).

Scale 111

Scale Branding Underperforming Technical Team AWS 111

InsightOutData

AUGUST 6, 2021

Tests show that people remember events better and retain more information, but even desire to know and seek out more information if there is an accompanying picture or visual memory with that event. They typically consist of small datasets with just a few variables, and the necessary decisions are usually part of a broader strategy.

Data 52

Data Government AWS Communication 52