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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. Google Cloud Platform, on the other hand, is in a very different set that also competes with Microsoft, but AWS is considered their biggest competitor in the market.

Cloud 313
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SaaStr Podcast 459 (and Video): The Role of Partners to Scaling to $15 Billion With ServiceNow

SaaStr

Aneesa Sayall (VP of Strategic Operations Customer & Partner Org at ServiceNow) interviews Lara Caimi, the ServiceNow Chief Customer & Partner Officer, about the journey to $15 billion and how building partnerships help propel the business. Examples include AWS, Adobe, Microsoft, and Google Cloud. And remember to scale.

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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. While different than ‘typical’ interviews Jason notes as leaders, we all need to recalibrate what we expect out of people.

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First-party Data: Benefits, Types, Collection Methods & Use Cases

User Pilot

Improved personalization Many companies struggle to deliver targeted product marketing messages. The initial investment to build your own solution may seem expensive, but it will lead to long-term cost savings because you can improve your ROI on marketing campaigns and product development. How, you ask?

Data 105
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How SaaS is Like Monty Python and 6 Other Things I Learned at SaaStock 2019

Chart Mogul

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 71
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How SaaS is Like Monty Python and 6 Other Things I Learned at SaaStock 2019

Chart Mogul

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 52
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The Sendgrid Journey: Scaling From Growth Stage to $2B Acquisition in 4 Years (Video + Transcript)

SaaStr

Well, you guys have probably all read Sameer’s bio and his resume and heard about the SendGrid Twilio journey, but I think the reason why I wanted to do this interview with him is because there’s some things that people don’t know about Sameer, which I think are interesting to note. Anna Khan: Awesome.

Scale 159