A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire
SaaStr
MARCH 16, 2025
At Datadog, their first focus was sponsored trade shows – specifically targeting the AWS ecosystem. Follow the Pilot-Repeat-Enlarge Methodology Pilot : Start small with minimal investment. Scaling Success: The Datadog Re:Invent Story Datadog’s experience with AWS Re:Invent demonstrates this approach perfectly.
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