SaaStr

NOVEMBER 24, 2021

Sell it to your market for half the price. It includes leadership development courses, and responsibilities of managing and hiring one or two reps to get experience. . Roberge recommends starting with product-market fit. Therefore, you need a way to identify product-market fit as early as possible.

Sales Hiring 256

Sales Hiring Scale Compensation Sales 256

Intercom, Inc.

FEBRUARY 26, 2018

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. Basic marketing and selling at a global scale is becoming easy too. How can your business win market dominance and survive?

Outsourcing Services 224

Outsourcing Services Software Review Software Outsourced Development 224

SaaStr

SEPTEMBER 10, 2021

In many ways, your Quality of Life will simply be awful. The phase from $2m to $12m ARR … once I had a great VPS, VP Product, VP Marketing, and VP Customer Success … that phase … and man it was hard … and I worked 24×7 … but my “Quality of Life” was so very, very. The pay is terrible.

Part-Time VPE 293

Part-Time VPE CTO Hire AWS New CTO 293

SaaStr

DECEMBER 27, 2023

70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. The LMS market segment is big, and Docebo thinks about it in two folds. market is double the size of the internal one.

Sales Hiring 277

Sales Hiring Scale SMB Outsourced Development 277

SaaStr

MARCH 23, 2023

Marc Benioff sold a huge amount of his Salesforce stock before its run from $2b to $100b+ in market cap. Congratulations on the change for some liquidity. It’s both exciting — and confusing. Today, he only owns a few percent of Salesforce. But other top founders have sold almost nothing. Who knows? Taxes are important, and confusing.

Startup 273

Startup AWS Pricing Marketing 273

SaaStr

SEPTEMBER 28, 2023

WorkOS is evolving, so how can they build a Go-To-Market function that satisfies all these people? If you go back 10-15 years, when people ask about build vs. buy for the long-term, people would consider building their own data center if they were spending $100k/month on AWS. This doesn’t include the compliance or security teams.

Enterprise readiness 283

Enterprise readiness Payment Solutions Enterprise Payments 283

SaaStr

JULY 1, 2024

Once you do, invest and go hard after this market and grow the sales team to serve that upmarket customer. #3: Get product and product marketing involved in those calls early on because you will need to evolve the product quickly to serve upmarket customers, which takes a while. Pricing is a big one. It’ll also likely be wrong.

Sales Hiring 300

Sales Hiring Scale SMB compliance 300

SaaStr

NOVEMBER 8, 2022

Does it cost so, so much to host a few million lines of code on AWS? And your marketing costs should be manageable as your mini-brand kicks in. 18 in marketing? As soon as your competitor cuts prices and quintuples their marketing budget … and is everywhere … can you stay out of the arms race?

Scale 293

Scale SaaS Banking AWS 293

SaaStr

FEBRUARY 1, 2021

If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. Head of Marketing – Where Can I Settle? But for most of you, you’re not ready to hire a entire marketing team.

Sales Hiring 284

Sales Hiring Part-Time VPE Scale Sales Recruiting 284

How To Buy Saas

MAY 29, 2025

Key benefits of AI-driven decision support include: Predictive Insights: Machine learning forecasts customer demand and market shifts by analyzing historical and real-time data. Personalized Strategy: Marketing and sales use AI to segment customers and tailor campaigns, improving ROI and conversion rates.

Artificial Intelligence 59

Artificial Intelligence Payment Services Payments SaaS Payments 59

SaaStr

AUGUST 10, 2023

To answer this question, focus on how much you really need to get to that stage where you have product market fit. 1M-$10M — Building, Innovation, and Customers Now, it’s time for the next stage of sustainable growth in SaaS, typically B and C at product-market fit and getting early customers. Getting the most out of board meetings.

Scale 243

Scale Scaling Sales Hiring Cloud 243

SaaStr

JUNE 3, 2020

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. The situation is getting worse.

Software Review 247

Software Review Scale Technical Review SaaS 247

Sales Hacker

OCTOBER 6, 2023

Also grateful that the GTMfund team is growing – we had Sophie Buonassisi, our new VP of Marketing, start this week. Get your leadership team together, re-evaluate each juncture in your GTM process from customer discovery to upsell, and re-imagine a better way to engage your customers using these new advancements in AI.

Artificial Intelligence 120

Artificial Intelligence AI Generative AI Blockchain 120

SaaStr

AUGUST 20, 2019

This was anyone from a marketing analyst at a small startup, to a junior analyst at my firm, to a cloud CEO like him. It was still a ubiquitous market. What market are you in? Sameer Dhokalia: The go-to-market model was magical. It’s the culture was a big part of it, the fact that you had this great go-to-market.

Scale 151

Scale Acquisition Scaling Sales Hiring 151

Sales Hacker

JUNE 20, 2022

This is an awful place from which to make decisions. Present a united leadership front. In a recession, sellers will also look to the whole leadership group (HR, Product, IT etc.) They will notice any break in the leadership chain and this can lower their confidence, even if the sales leader is doing all the right things.

Sales Hiring 112

Sales Hiring Strategy Sales Leadership 112

SaaStr

OCTOBER 15, 2019

At Mapistry, moving upmarket is exactly what CEO, Allie Janoch, set out to do two years ago and in this talk, she and Lauren Alexander, Mapistry’s VP of Marketing and Demand Generation, will share the playbook they have developed for generating warm leads in a market of buyers unused to purchasing software. FULL TRANSCRIPT BELOW.

Underperforming Technical Team 217

Underperforming Technical Team Sales Hiring SMB Enterprise 217

Intercom, Inc.

OCTOBER 14, 2019

Products like Amazon Web Services (AWS) and the rise of engineering talent globally have reduced the barrier of entry for software startups in recent years. Building a culture of transparency needs to start at the leadership level if you want it to cascade through every part of the organization.

Software Review 162

Software Review AWS Social Media Artificial Intelligence 162

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. We’ve all seen AWS and what they’ve done with their platform.

Sales Hiring 228

Sales Hiring Scale Payments Cloud 228

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 110

Cloud Scale AWS Artificial Intelligence 110

SaaStr

JUNE 26, 2024

Then Salesforce lost $50B in market cap. You can see the growth on the platform side with Azure, Google, and AWS and how much it’s accelerating in AI. IPO Market and Multiples Are Still Meh There are a few things making everything harder, one of which is that the public markets suck on a bunch of levels. What happened?

CTO Hire 144

CTO Hire AI Venture Capital Sales Hiring 144

Sales Hacker

AUGUST 7, 2020

Leadership. Leadership. VP Europe Sales, Presales and Marketing. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. The Exceptional Leadership Institute for Women. S&P Global Market Intelligence.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

SaaStr

JUNE 25, 2019

Now, I have some background with luck because in between some long stints with other companies, seven years at Eventbrite and 15 years at Ticketmaster before, I spent five years of my life playing poker for a living and learned an awful lot about luck and positive outcomes as well. They’re the varsity. They’re the varsity.

Engineering 184

Engineering Part-Time VPE Sales Hiring Scale 184

User Pilot

JULY 14, 2024

They provide recommendations for product development , marketing strategies, resource allocation, or customer service improvements. Cloud technologies (bonus) : Familiarity with cloud platforms like AWS or Azure can give you an edge in the job market. Business intelligence analyst salary Source: Glassdoor.

Artificial Intelligence 98

Artificial Intelligence Business Payments Sales Recruiting 98

Sales Hacker

SEPTEMBER 29, 2020

A lot of great experience working and supporting inside sales teams, a lot of good experience with marketing and marketing ops, a lot of good experience with building products. We were surprised at how little love those tools that may be in the market today, the legacy tools, like how little love they had for them.

Scale 119

Scale CTO Hire CTO Coach Scaling 119

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

Outseta

MAY 8, 2020

Best of all, the types of smart people that you run into in tech run the gamut from highly technical software engineers, to massively creative designers and marketers, to analytical data wizzes and finance experts. As a US citizen, it’s very clear to me that many of our best and brightest go into this field.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

Sylvia Ng

FEBRUARY 17, 2016

Job Requirements – Marketing Experience. Marketing or related field a plus. 3+ years of experience in product management, user acquisition marketing or similar fields. JOB REQUIREMENTS – MARKETING EXPERIENCE. Minimum 5 years digital marketing experience. Job Requirements – Values & Attitude.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

User Pilot

JUNE 27, 2024

TL;DR A product specialist is a professional who is responsible for ensuring a product’s marketability and profitability. Senior Product Manager (6-10 years) : This is a leadership role that involves overseeing the entire product team. Also, it’s a good idea to gain professional experience in an entry-level marketing or sales role.

Leadership 52

Leadership Market Research Healthcare Trends 52

OpenView Labs

JUNE 17, 2019

Whatever that reason is (whether it be bandwidth, market opportunity, growth goals, etc.) Think about the last time you went to buy something and had an awful experience with a sales rep (in any capacity – the mall, a store, online, or at work). Which market are you targeting with this role? How did you feel? Final thoughts.

Sales Recruiting 53

Sales Recruiting Sales Hiring Scale Sales 53

SaaStr

SEPTEMBER 12, 2019

After that I went and led go-to-market at Parse. At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. As someone who marketed against them for years, I love Atlassian.

Investment 110

Investment Underperforming Technical Team Sales Hiring Software Review 110

BetterCloud

MARCH 31, 2020

Some tools are called “best in breed”—meaning that they are generally ranked at the top of their market segment. Be sure to include things like “marketing” if you’re looking for a CMS geared toward marketing copy, for example. If it’s hosted on AWS and some AWS AZs go down, do they have continuity built in?

SaaS 59

SaaS AWS Software Review Systems Review 59

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 51

Scale Startup Technical Review Software Review 51

ChurnZero

SEPTEMBER 30, 2021

For example, I think of AWS. Q: How much Customer Success Operations talent is in the market? To find out if you’re ready to add a Customer Success Operations role and how to get leadership buy-in for this new hire, watch the webinar. That will require more of a high-touch experience with more of the white-glove CSM.

Customer Success 52

Customer Success Scale Sales Hiring Revenue 52

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 40

Scale Startup Technical Review Software Review 40

SaaStr

JUNE 1, 2025

Every B2B and SaaS company now competes in a global, AI-enabled market from Day 1. China views AI supremacy as essential to geopolitical leadership. The companies that move fastest to integrate AI capabilities will capture disproportionate value before the market commoditizes. 80% cheaper than predecessor, costs 0.2%

AI Search 256

AI Search AI CTO Hire ChatGPT 256