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When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. Email, webinars, and whitepapers might be part of these efforts that nudge people forward with their evaluation. The other group is in the midst of re-doing it.
Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). She was recognized as one of the Top 99 Limit Breaking Female Founders by Arianna Huffington’s Thrive Global and her technical whitepapers have been published by various industry magazines.
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