SaaStr

MARCH 22, 2023

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. You need to marry your go-to-market strategy to specific commercial structures that you, as a SaaS company, decide to offer your customers. They were either enterprise, mid-market, or commercial.

Scale 262

Scale Scaling AWS Sales Hiring 262

SaaStr

DECEMBER 27, 2023

Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. A Lesson Learned: Don’t Undervalue Your Product A lesson learned from growing a company to $1B is spending more time thinking through pricing strategically and doing it sooner. Let’s dive into it.

Sales Hiring 282

Sales Hiring Scale SMB Outsourced Development 282

SaaStr

MARCH 1, 2024

Notion launched the first of many upcoming AI features, and they’ve priced it so that it may be at $100M ARR in the near term. The automations are an add-on, priced at 50% of core offerings. Some of that is by launching add-on products that can be priced as subscription fees or transactional per conversation.

Generative AI 298

Generative AI Outsourcing Services AI Software Review 298

Intercom, Inc.

AUGUST 30, 2022

Does it have flexible pricing? AWS – Cloud computing. Many of the biggest and best companies in the world use AWS – and many of them were once startups using AWS, too. For startups in particular, AWS Activate provides architecture guidance and expert support to help you accelerate your growth. Questions to ask.

Scale 163

Scale Payment Services Startup AWS 163

The Angel VC

FEBRUARY 20, 2016

The reason is that in most categories online shopping has become ultra-transparent (something which I’m not completely innocent of ;-) ) and that there’s a group of highly price-sensitive customers which always goes for the lowest price.

Scale 192

Scale Scaling SaaS AWS 192

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. More SaaS companies will move to usage-based pricing. Is it right for your company?

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

SaaStr

JULY 1, 2020

Patrick Campbell’s got thousands of SaaS companies and pricing and issues. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. Sam Blond: It was a combination of product marketing, marketing and then relationship management.

Merchant Services 265

Merchant Services Scale Sales Recruiting Sales 265

Andreessen Horowitz

SEPTEMBER 22, 2023

When you go public, your company’s performance suddenly has a real-time scoreboard: your stock price. It’s easy to think that high growth can make up for a low stock price, especially for founders at fast-growing late-stage startups that are still burning cash. They’re a disaster.”

Travel 113

Travel Forecasting Pricing Scale 113

OpenView Labs

FEBRUARY 3, 2022

Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use. AWS and other infrastructure providers have been using UBP for nearly a decade. These metrics are an indicator of product-market fit.

Headcount 73

Headcount SaaS Compensation Acquisition 73

User Pilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

User Pilot

FEBRUARY 21, 2023

Userpilot is another product adoption tool with solid analytics , user sentiment tools, and an engagement layer that come at the fraction of the price of the alternative products. With Heap's Journeys, you can identify and map all the paths that customers take within the product. Heap Pricing. Pendo review.

Software Review 98

Software Review Underperforming Technical Team Technical Review Systems Review 98

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Chart Mogul

OCTOBER 18, 2019

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 71

Scale SaaS Automotive AWS 71

User Pilot

JANUARY 26, 2024

This isn't limited to small purchases: more and more companies are happy to pay by credit card for products costing over $500k. Lower overheads allow companies to sell the product at more competitive prices, which drives further acquisition. Product-led growth playbook: 11 tactics for driving exponential growth?

SaaS 103

SaaS Acquisition Onboarding Retention 103

Chart Mogul

JUNE 23, 2022

You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight. You will want to know more about it, too — growth might be skewing towards industries where you achieve better product-market fit, and doubling down on them might be a good idea.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

OpenView Labs

DECEMBER 13, 2019

Everywhere you look there are dominant SaaS companies with thriving products. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). How SendGrid Prioritizes Core Product Improvements.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

SaaStr

AUGUST 20, 2019

It was still a ubiquitous market. We had created an incredible brand with developers, in particular, and created developer love for what we did and the product. We had a great easy-to-use pricing model. If you get that wrong, boy, I tell you, you pay the price for those.

Scale 159

Scale Acquisition Scaling Sales Hiring 159

Hacking Revenue

FEBRUARY 26, 2016

There is more equality in opportunities, products are getting better and the prices are becoming more competitive and attractive to customers. If you have the time and knowledge to do everything I mentioned in this essay, this is probably where you should spend 80% of your time once you reached product/market fit.

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

Chart Mogul

OCTOBER 18, 2019

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 52

Scale SaaS Automotive AWS 52

Chart Mogul

DECEMBER 22, 2021

We also added support for relationship invoicing, recurring components, cancellations, discounts, differential pricing, and the option to exclude tax from your MRR calculations. This year, we also migrated ChartMogul to AWS cloud. As always, you can stay updated on what’s new with our product on our blog or in our release notes.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

OpenView Labs

JUNE 25, 2019

If you can get people talking about your product, you won’t have to spend as much on expensive marketing campaigns. Nail Product / Market Fit. For SaaS businesses, hosting (AWS) costs and customer onboarding are the key costs of goods sold and are constantly being optimized. Pricing doesn’t have to remain static.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. The pricing for SaaS is much more complicated. If you're really starting from scratch, do the product.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. Fred Viet: The mental model we had, and we are doing expansion as well in other markets currently, is, Always trying to have some early signal.

Outsourcing Services 119

Outsourcing Services Scale Outsourced Development AWS 119

SaaStr

JUNE 15, 2021

How sales worked, how pricing worked, how billboards work, and more. I think of developers as the strategy to get into the market for whatever you’re doing. At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear.

Scale 306

Scale Underperforming Technical Team Engineering Wireless 306

SaaStr

DECEMBER 20, 2019

If I were to try to sell to AT&T, who is a customer now, or to AWS, who’s a customer now, they actually walked me out the door of AWS. Manny Medina: And he was mentioning that he came into Apollo and he immediately doubled the price and nothing happened. You can increase prices. Take your product, sell it.

Scale 179

Scale Sales Hiring Construction Education 179

SaaStr

MAY 3, 2019

In this session, Sandy Carter, AWS Vice President will hone your superpower – not of customer focus, or customer driven, but customer obsessed. Manny Medina: The other one, I was talking to a gentleman yesterday, Ariel Myers, who used to run Apollo and he was mentioning that he came into Apollo and immediately doubled the price.

VP of Engineering 160

VP of Engineering Sales Hiring Technical Review Development Team Review 160

SaaStr

MAY 15, 2020

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. It’s not just pricing, it goes all through the rollout, Harry, of what it’s going to look like as we rollout. We try to price things fairly from the outset, so we don’t get into that. .

Sales Hiring 264

Sales Hiring Scale Technical Review Outsourcing Services 264

Sales Hacker

AUGUST 18, 2023

” Is it something beyond just “we want bigger deal sizes to make our unit economics work” or do they feel they have a strong product market fit and can actually command those prices. Marketing…their demand gen motion changes, need different product marketing, etc.

Scale 91

Scale VP of Engineering Sales Hiring Enterprise 91

FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

User Pilot

APRIL 4, 2025

Increase revenue: Mobile analytics platforms provide insights to understand purchasing behavior, provide personalized marketing campaigns, and test pricing strategies. All customer information is fully encrypted, managed, and stored by SOC-compliant vendors such as Amazon AWS and Google Cloud.

Mobile 66

Mobile Metrics Cross-platform App Design (Application) Scale 66

OpenView Labs

JANUARY 3, 2020

This year we thought we would do something a bit different and frame this as a conversation between two pricing leaders, Kyle Poyar, VP, Market Strategy here at OpenView, and Steven Forth, Partner at Ibbaka, a strategic capability development platform that enables sustainable growth. How does CX impact pricing?

Pricing 54

Pricing Scale Underperforming Technical Team B2B 54

SaaStr

MARCH 31, 2024

Also, don’t miss out on discounted prices for SaaStr Annual 2024 tickets. ” “I hated Katie at that company meeting, it was awful.” Companies that have great, happy, productive employees do better by every single return. ” “Our benefits are terrible.”

Part-Time CTO 290

Part-Time CTO CTO Hire CTO Coach CTO 290