SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process.

New CTO 316

New CTO Scale Sales Hiring CTO Hire 316

SaaStr

MARCH 31, 2022

And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. AWS’s marketplace has seen 1.5 But also it’s allowed us to get much closer to our provider, I mean, we host and run 100% on AWS, but pull data from everywhere. It was pretty easy to drive that from our side.

Scale 263

Scale Marketplace as a Service Cloud SaaS Payments 263

SaaStr

JUNE 1, 2021

The other thing that dropped our odds of success was the fact that we were focused on small business, on the SMB market, and everyone we talked to, literally everyone. Do not…,” and the reason is no one hardly ever has succeeded in building a big business in SMB. ” “Yep, we need a price.”

Part-Time VPE 297

Part-Time VPE Technical Cofounder CTO Hire New CTO 297

Clouded Judgement

APRIL 11, 2024

This has all resulted in the median stock price declining 5% YTD. It looks at the YoY dollar change in quarterly revenue from the hyperscalers (just looking at Azure / AWS because the data goes back further) going back a few years. I consider >120% best in class for companies selling to SMBs (like Bill.com).

Cloud 184

Cloud Software Azure AWS 184

SaaStr

JULY 1, 2020

Patrick Campbell’s got thousands of SaaS companies and pricing and issues. Then, we’ll end of the day with me and Stewart Butterfield and obviously Slack is doing well, but Slack also has a massive SMB base and its challenges. We can save companies $100,000 on their AWS bill. That’s how it all works.

Merchant Services 266

Merchant Services Scale Sales Recruiting Sales 266

Clouded Judgement

MARCH 22, 2024

For SaaS businesses that target smaller SMB customer segments, gross retention is typically in the mid to low 80’s with net expansion in the ~105% range. This is why the consumption players (Snowflake, Mongo, Confluent, Azure, AWS, etc) so more variability in the macro slowdown. Buyers are also experimenting on vendors.

AI 190

AI Cloud Revenue Technical Advisors 190

Clouded Judgement

JUNE 9, 2023

They did call out sequential growth in Confluent Cloud every quarter this year which was a big positive Still seeing elongated deal cycles and less expansion revenue The Bad AWS: Headwinds Getting Worse Their quarter ended in March, but on the earnings call they called out weakening growth in April.

Trends 130

Trends Cloud Azure AWS 130

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 113

Cloud Scale AWS Artificial Intelligence 113

SaaStr

JUNE 26, 2024

Maybe endless price increases,” Jason says. You can see the growth on the platform side with Azure, Google, and AWS and how much it’s accelerating in AI. They’re very SMB and just closed their first $750k TCV deal. The chart estimates spend will grow 20% to $675B. If we’re adding 20%, where is the money going?

CTO Hire 148

CTO Hire AI Venture Capital Sales Hiring 148

OPEXEngine

JANUARY 11, 2022

Consumption-based pricing is best used when you can accurately and easily break down your service offering into small, digestible units. Many companies in the technology industry are moving toward “pay for what you use” consumption-based pricing models. Four pricing models. Uncommitted contracts. Challenges and shifts.

Pricing 52

Pricing Payment Solutions Outsourced Development Compensation 52

SaaStr

JUNE 3, 2020

Then we went on to build another company called SteelBrick, another SaaS configure price quoting solution. And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. It’s most severe in the SMB world.

Software Review 260

Software Review Scale Technical Review SaaS 260

OpenView Labs

FEBRUARY 3, 2022

Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use. AWS and other infrastructure providers have been using UBP for nearly a decade. OpenView’s Blake Bartlett advises that continuous experimentation can drive down CAC.

Headcount 73

Headcount SaaS Compensation Acquisition 73

OpenView Labs

MAY 5, 2021

The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. You can often see these types of feature segmentations detailed on open-source pricing pages, as with GitLab and HashiCorp. Are you targeting enterprise or mid-market/SMB?

Business 52

Business SMB Scale DevOps as a Service 52

Mucker Capital

APRIL 6, 2023

But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. The pricing for SaaS is much more complicated. should you be focusing on first?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. And I know you’ve had some great experience, particularly while you were at AWS, running different partner sales, channel sales. They cannot resell.

Outsourcing Services 119

Outsourcing Services Scale Outsourced Development AWS 119

SaaStr

JANUARY 28, 2020

And I remember being at that Dreamforce in 2009, which was awful. ” I’m like, that sounds awful. SMB numbers are harder to get with, but it’s like 60 or 70 for SMBs. And every vendor was just staring at each other like the world’s dead. I mean, literally. Every retail shop was closed by 2000.

Sales Hiring 247

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 247

SaaStr

AUGUST 26, 2022

I’m going to get the numbers wrong, I think Amazon has 10,000 open positions out in AWS. Salesforce was a very rudimentary SMB app for a brief period of time, but it was. Frankly, product and even engineering, marketing, and sales are all pretty darn similar at a price point. I think Azure’s like 7,000, Google.

Sales Hiring 246

Sales Hiring Scale Sales Recruiting Scaling 246

Sales Hacker

AUGUST 18, 2023

” Is it something beyond just “we want bigger deal sizes to make our unit economics work” or do they feel they have a strong product market fit and can actually command those prices. Seth Hammac , Global Partnerships & Alliances @ AWS Ok so what CAN you do to set yourself up for success?

Scale 91

Scale VP of Engineering Sales Hiring Enterprise 91

Sales Hacker

OCTOBER 7, 2021

It took me a long time to admit to myself that I don’t enjoy transactional SMB sales. Option 1: Early in my career, I was asked my opinion about enterprise pricing for a new product. Laura leads and empowers a team that never stops shattering revenue goals at the number one price reporting agency in the protein space.

Scale 137

Scale Sales Recruiting Sales Hiring VP of Engineering 137

SaaStr

MARCH 31, 2025

” Head of AI Dialpad: “How to Build AI at Scale” GTM/ B2B Speakers: CEO HubSpot Yamini Rangan : “Going More Multiproduct, Going More AI, and Going More SMB and More Enterprise” CEO Dropbox Drew Houston : “DropBox’s Third Act: AI & Content Intelligence” CEO Calendly Tope Awotona “Open AMA and (..)

VP of Engineering 264

VP of Engineering VPCs (Virtual Private Cloud) AI Scale 264

OnStartups

JULY 7, 2021

Be like, "And we got it at a fantastic price." Dharmesh: Which you can take the number of shares, which is on the public record and multiply it by the current price and get. You don't really need to check the prices when you go do things. And then I met Brian in grad school and we both have this kind of shared passion for SMB.

Payment Methods 140

Payment Methods Technical Review Software Review Payment Solutions 140

SaaStr

OCTOBER 25, 2019

Pricing? * Harry Stebbings: Is it also challenging in terms of pricing, given the fact that one has to have consistent pricing, but also you might actually not have optimal value extraction for the product dependent on who’s using it and what sector they’re in. I think our pricing strategy will continue to evolve.

Sales Hiring 160

Sales Hiring Sales Recruiting Scale Underperforming Technical Team 160

OnStartups

JULY 7, 2021

Be like, "And we got it at a fantastic price." Dharmesh: Which you can take the number of shares, which is on the public record and multiply it by the current price and get. You don't really need to check the prices when you go do things. And then I met Brian in grad school and we both have this kind of shared passion for SMB.

Payment Methods 40

Payment Methods Technical Review Software Review Payment Solutions 40