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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

These early conversations helped shape Databricks product, pricing, and go-to-market strategy. For startups looking to land their first big customers, Rons advice is simple: Leverage existing user communities. Pricing: Keep It Simple (At First) Databricks started with a simple, consumption-based pricing model.

Scale 182
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The Critical Question Facing Web3 Infrastructure Startups

Tom Tunguz

Paying five decentralized providers in five different tokens means managing several wallets and monitoring token prices to hedge expenses. That’s much more work than the automatic credit card payment with AWS. How this quandary resolves will determine the most attractive places to build new infrastructure startups.

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Top 10 Reasons SaaStr Annual 2025 Will Be Better Than Ever!! May 13-15 in SF Bay!

SaaStr

150+ Sponsors Driving Innovation From the biggest names in cloud to the most exciting startups, our 150+ sponsors are showcasing the latest innovations in SaaS and AI. We’ve got an epic 40+ acre campus and it’s just full of fun. And networking.

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Dear SaaStr: I’m an Early Employee and Have a Chance to Sell Some of My Startup Shares. Should I?

SaaStr

Dear SaaStr: I’m an Early Employee and Have a Chance to Sell Some of My Startup Shares. Don’t put your financial health in jeopardy to pay a ton of taxes now in hopes of selling for a higher price later. What if the stock price falls 50%? They aren’t that OK if the stock price falls 50%, actually. Are you OK with that?

Startup 278
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Is it Really ARR? In 2021+, Yes. As Long As NRR is > 100%

SaaStr

A lot of our SaaS older times don’t quite know what to make with a lot of B2B startups these days, let alone some public SaaS companies. So many startups these days are claiming they have “ARR” from revenue that … doesn’t recur. Doesn’t ARR stand for Annual Recurring Revenue? Well of course it does.

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Clouded Judgement - 3.28.25 - The New AI Risk Curve

Clouded Judgement

Fast forward to the launch of AWS and the public cloud. Quarterly Reports Summary Top 10 EV / NTM Revenue Multiples Top 10 Weekly Share Price Movement Update on Multiples SaaS businesses are generally valued on a multiple of their revenue - in most cases the projected revenue for the next 12 months. Follow along to stay up to date!

Cloud 299