SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. Google Cloud Platform, on the other hand, is in a very different set that also competes with Microsoft, but AWS is considered their biggest competitor in the market.

Cloud 313

Cloud Scale AWS AI 313

Hitenism

NOVEMBER 7, 2016

In 2006, after Amazon Web Services (AWS) helped pioneer what we now call the cloud, product development changed forever. Today, one-third of daily internet users visit websites built on top of AWS. AWS is now an $11.5B Working backwards isn’t a silver bullet that guarantees you success on the scale of AWS.

AWS 189

AWS New CTO Scale CTO 189

The Angel VC

FEBRUARY 20, 2016

Call me when it scales.” The point is that getting to $1-2 million in ARR probably has less predictive value concerning a company’s ability to get to true scale than most people think – or at least thought some years ago. With few exceptions that means you either need to have a viral product (a.k.a.

Scale 192

Scale Scaling SaaS AWS 192

SaaStr

FEBRUARY 1, 2021

If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. Here again, we have the same problems as the Customer Success lead hire, but worse. Head of Sales – What Corners Can I Cut?

Sales Hiring 290

Sales Hiring Part-Time VPE Scale Sales Recruiting 290

SaaStr

DECEMBER 27, 2023

Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. When considering product market fit and seeing value back when Docebo got traction in 2012, they gave away a ton of value with ridiculously low ARR. The bigger you scale, the harder this can be.

Sales Hiring 282

Sales Hiring Scale SMB Outsourced Development 282

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. Four, people in the sale? Kristen Habacht: Well, there’s none in sales.

Merchant Services 265

Merchant Services Scale Sales Recruiting Sales 265

SaaStr

JULY 1, 2024

One way is by talking to your customers and prospects. Figure out what they care about, how they use the product, and how they describe success when using it. Either way, ensure the demand gen team sits down with sales and decides which accounts to go after. You’ll also need to look at your sales process.

Sales Hiring 305

Sales Hiring Scale SMB compliance 305

Intercom, Inc.

AUGUST 30, 2022

But these days, there are so many innovative and impactful tools that can massively streamline your workflows and help to set you up for success as you scale. This is especially important for small teams, where you need to operate at a scale far beyond your headcount (without burning out your team by working around the clock).

Scale 163

Scale Payment Services Startup AWS 163

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: At scale, this is a jigsaw puzzle,” he said. As a marketer, you ask the same thing.

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

Intercom, Inc.

FEBRUARY 13, 2020

This week, Brian Kotlyar , Intercom’s Senior Director of Demand Generation, speaks with Alex Ortiz , VP of Marketing at Tray.io Alex has deep experience building market-leading companies, having been a major player at QuanticMind (where he helped grow ARR by 800%) and Salesforce, where he was part of a team that doubled revenue from $1.5

Scale 181

Scale Marketing AWS Machine Learning 181

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. We were signing up hundreds of new paying customers every month with five sales reps. Anna Khan | VP @ BVP.

Scale 159

Scale Acquisition Scaling Sales Hiring 159

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. It’s flexible, scalable ABM built for you.

Sales Recruiting 119

Sales Recruiting Scale AWS Management 119

SaaStr

APRIL 30, 2022

How much is a customer going to bring you over his lifespan using your product? Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. This is products that sell themselves.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

SEPTEMBER 13, 2020

If we look at that and step back, you can think of this, again, from the leading perspective of the public’s first, which is this evolution over time. Just 12 years ago, the entire market capitalization of the top five cloud companies was less than $14 billion. Even at spectacular scale, they’re still growing at 30%.

Sales Hiring 235

Sales Hiring Scale Payments Cloud 235

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Now organizations can customize demos at scale even easier. Start early! Show, don’t tell.

Sales Recruiting 126

Sales Recruiting Generative AI AWS AI 126

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. In turn, people get to experience your product as they read or watch your content.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. You read that right—two!

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Andreessen Horowitz

SEPTEMBER 22, 2023

Customer testimonials backed up the numbers, showing that major enterprises viewed CrowdStrike as a security platform, not just a product. ” —Deputy CISO, AWS “In my career, the deployment of the CrowdStrike Falcon platform was perhaps the easiest global security rollout I’ve seen.” That’s operating leverage.

Travel 113

Travel Forecasting Pricing Scale 113

Chart Mogul

OCTOBER 18, 2019

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 71

Scale SaaS Automotive AWS 71

Chart Mogul

OCTOBER 18, 2019

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 52

Scale SaaS Automotive AWS 52

OPEXEngine

JUNE 29, 2020

Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. Those PPC ads that you run and the sales reps that they hire don’t come cheap, and as such, this eats into your profit margin.

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

OpenView Labs

DECEMBER 13, 2019

Everywhere you look there are dominant SaaS companies with thriving products. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). How SendGrid Prioritizes Core Product Improvements.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

OpenView Labs

JUNE 25, 2019

CAC encompasses all of the sales and marketing costs that a business has to shell out to land a single new customer (calculated as total sales & marketing expense in a period / total customers acquired in a period). Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Hacking Revenue

FEBRUARY 26, 2016

Getting to know Marketing, R&D, BI, Sales and Branding professionals from all around the world, visiting their offices and understanding the way they’re doing business, helped me realize that the world is becoming a better place because of that. . I personally think it’s actually a great thing. Measure Everything.

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. That’s the success.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OPEXEngine

DECEMBER 15, 2020

Tia Fomenoff, Director of Product Marketing, Thinkific. Two common ways friction leads to churn: Encouraging a re-evaluation of your product at the wrong time (like when something breaks, or you’re asking the user to do more than they expected). Think product usage, support tickets, NPS scores, and so on.

Churn 52

Churn SaaS Payments Payment Methods Payment Solutions 52

SaaStr

MARCH 26, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The 48 Types of VP Sales. When You Fall Out of Product-Market Fit Is Cold Calling Dead? SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta  2.

AWS 243

AWS Scale Sales Hiring SMB 243

SmartKarrot

JANUARY 18, 2021

They are: Scaling Customer Lifetime Value. And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. For any business to grow, it has to scale its operations to reach more customers.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. The first one, I know my sales cycle.

Outsourcing Services 119

Outsourcing Services Scale Outsourced Development AWS 119

SaaStr

JUNE 15, 2021

How sales worked, how pricing worked, how billboards work, and more. At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear. You’d have an enterprise sales force, a song and dance and maybe some steak.

Scale 306

Scale Underperforming Technical Team Engineering Wireless 306

SaaStr

MAY 15, 2020

333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. Before Tidelift, Bridget was VP of Sales @ Logz.io and before that was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%.

Sales Hiring 264

Sales Hiring Scale Technical Review Outsourcing Services 264

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. You can read parts 1 and 2 here and here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

DECEMBER 20, 2019

292: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue driving machine. In Today’s Episode We Discuss: * How Manny made his way to found the leader in sales engagement from product management at Amazon and Business Development @ Microsoft. *

Scale 179

Scale Sales Hiring Construction Education 179

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. John: It sounds like you learned quite a bit about how to actually structure your sales team and who does what.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Sales Hacker

NOVEMBER 10, 2020

Subscribe to the Sales Hacker Podcast. If RFPs are slowing down your sales team, you need to check out Loopio. It’s the leading RFP response software trusted by more than 800 high performing organizations across North America. Welcome to the Sales Hacker podcast. We’re on iTunes. And on Stitcher.

VP of Engineering 107

VP of Engineering Scale Development Team Review Technical Review 107

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Needs more pre sales support.

Scale 91

Scale VP of Engineering Sales Hiring Enterprise 91

FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147