Remove AWS Remove Product Marketing Remove SMB
article thumbnail

The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Cost-based pricing is when startups mark up the product they sell by some margin. AWS, Twilio, Heroku, etc. Competition based pricing works well in markets where the price and value of a particular type of product are well established. So does Expensify, which decreases the time to file expenses.

article thumbnail

5 Tips for Successful Upmarket Expansion with Thoropass CRO and Head of Demand Gen

SaaStr

Right now, you may have 3-4-stage sales processes that work for SMB customers. Get product and product marketing involved in those calls early on because you will need to evolve the product quickly to serve upmarket customers, which takes a while. You’ll also need to look at your sales process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. Over time, they realized the product value was best spent with high-complexity organizations. They started via SMB and are now serving the Amazons of the world. Let’s dive into it.

article thumbnail

How Top Sales Leaders are Adjusting their Sales Process (Video + Transcript)

SaaStr

Then, we’ll end of the day with me and Stewart Butterfield and obviously Slack is doing well, but Slack also has a massive SMB base and its challenges. For example, we’ve got like Roman from Gorgeous that Sam knows at the end of the day talking about dealing with SMB turns, they did something interesting at Gorgeous.

article thumbnail

Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Team Lead, North America – Global Marketing Solutions. Senior Vice President, Sales SMB. Sales Manager, SMB New Business Acquisition. VP Sales, Mid-Market. VP, SMB Essentials Sales. Amazon Web Services (AWS). Head of Sales – SMB New Business Acquisition. Senior Director, Product Marketing.

article thumbnail

4 Traits of Fast-growing SaaS Companies

OpenView Labs

Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use. AWS and other infrastructure providers have been using UBP for nearly a decade. These metrics are an indicator of product-market fit.

article thumbnail

SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

We’ve all seen AWS and what they’ve done with their platform. Everyone knows Shopify for what it is today, but in the earlier days, it really was the best SaaS platform for SMB eCommerce providers. If you look at the IAS vendors, they passed $130 billion revenue milestone this year. It is staggering.