Intercom, Inc.

AUGUST 30, 2022

When you’re selecting tools for your startup tech stack, you don’t need all the bells and whistles of enterprise software – in fact, tools built for more mature companies will likely have more complexity (and thus more costs) than you really need at this early stage. AWS – Cloud computing. Look for tools that can scale with you.

Scale 163

Scale Payment Services Startup AWS 163

The Angel VC

FEBRUARY 20, 2016

Ten years ago, there was nobody who SaaS founders could ask in order to learn how to do, for example, inbound marketing, low-touch sales or customer success. In it he argues that an eCommerce business with $10 to $20 million in revenues is not that hard to build and also not very valuable.

Scale 192

Scale Scaling SaaS AWS 192

Intercom, Inc.

FEBRUARY 13, 2020

And if you think about AWS, if you think about the rise of cloud data warehousing, that is a big technology change and a big game changer for a lot of companies. ” Automating software, not automating people. Here’s Alex on how automation enhances our everyday work: “Automation software doesn’t automate people out of a job.

Scale 181

Scale Marketing AWS Artificial Intelligence 181

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! Use timing as a forcing function. Frame solutions, rather than features alone.

Sales Recruiting 126

Sales Recruiting Generative AI AWS AI 126

OpenView Labs

FEBRUARY 2, 2021

almost exactly a year ago, nobody knew how exactly it’d affect the software industry. The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

JULY 1, 2020

We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. We want to tell anybody that listens, you can save $100,000 on your AWS bill and demos are actually as high as they’ve ever been in late stage tech. We found something that works. Jason Lemkin: Got it.

Merchant Services 266

Merchant Services Scale Sales Recruiting Sales 266

SaaStr

APRIL 30, 2022

10% basically means you don’t have any product market fit. That’s typically the AWS model, depending on how much space you take, service space, you will pay more. Once you’ve found your product market fit, you’re immediately looking at acquiring new customers. Five percent is okay.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. The dark blue bar here is cloud as a percentage of worldwide software spend.

Sales Hiring 235

Sales Hiring Scale Payments Cloud 235

Andreessen Horowitz

SEPTEMBER 22, 2023

The most powerful growth stories prompt investors to dream about what would happen if your company figures out the next product, and the next product after that, and then becomes an industry platform with stickiness and staying power. Those are the stories on which generation-defining companies are made.

Travel 113

Travel Forecasting Pricing Scale 113

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

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Underperforming Technical Team SaaS Onboarding Retention 98

Sales Hacker

AUGUST 7, 2020

VP Nokia Software, North America Sales. BMC Software. Amazon Web Services (AWS). Lucid Software. VP of Software Solutions. Head of Commercial Sales Marketing, NA. Senior Director, Product Marketing. Senior Manager, Market Development – Canada. Sales Technology. Customer Success.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

OpenView Labs

FEBRUARY 3, 2022

You can find fast-growing software companies in almost any vertical, but there are certain characteristics they all share. Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use. These metrics are an indicator of product-market fit.

Headcount 73

Headcount SaaS Compensation Acquisition 73

User Pilot

JANUARY 26, 2024

Once you develop the onboarding and support resources and set up processes that enable users to sign up for the product and upgrade to higher plans, it makes no difference how many customers you have. For example, your AWS bill will most likely go up, but this is the case regardless of the growth model. Userpilot is one of them.

SaaS 103

SaaS Acquisition Onboarding Retention 103

Intercom, Inc.

OCTOBER 1, 2020

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. Des: Different backgrounds as well, different styles of producing software. So that evolution has been interesting.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

Intercom, Inc.

OCTOBER 1, 2020

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. Des: Different backgrounds as well, different styles of producing software. So that evolution has been interesting.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

OpenView Labs

DECEMBER 13, 2019

What is Product Led Growth? How to Build A Software Company in the End User Era. What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. Everywhere you look there are dominant SaaS companies with thriving products.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

User Pilot

FEBRUARY 21, 2023

For example, Nevzat, a Product Marketing Manager , writes: I like "Features & Events" to track user actions for insights. Reviewers value Userpilot for its features, ease of use, intuitive user interface, and outstanding customer support. And its analytics functionality, of course.

Software Review 98

Software Review Underperforming Technical Team Technical Review Systems Review 98

Chart Mogul

JUNE 23, 2022

You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight. You will want to know more about it, too — growth might be skewing towards industries where you achieve better product-market fit, and doubling down on them might be a good idea.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

User Pilot

JUNE 27, 2024

Additionally, you should consider obtaining relevant certifications, such as Certified Product Manager (CPM) and Certified Product Marketing Manager (CPPM). These come in handy for moving to senior product management roles. The software aggregates user data from various sources and helps monitor customer health.

Leadership 52

Leadership Market Research Healthcare Trends 52

Chart Mogul

DECEMBER 22, 2021

This year, we also migrated ChartMogul to AWS cloud. As always, you can stay updated on what’s new with our product on our blog or in our release notes. In addition, we sponsored many of SlideBean’s YouTube videos including the one on SaaS metrics: the ULTIMATE guide to Software as a Service KPIs. Most popular blog posts.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

OPEXEngine

DECEMBER 15, 2020

Tia Fomenoff, Director of Product Marketing, Thinkific. I’m sure they’re reducing their number on churn, but they’re awful companies. Pick an objective like “make our product so valuable that customers never want to leave.” Plain and simple. . We can do better.

Churn 52

Churn SaaS Payments Payment Methods Payment Solutions 52

OpenView Labs

JUNE 25, 2019

While software type (i.e. horizontal vs. vertical platform) also plays a role in selecting peer benchmarks, go-to-market motion and customer type move the needle most significantly. If you can get people talking about your product, you won’t have to spend as much on expensive marketing campaigns.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

SaaStr

MARCH 26, 2023

When You Fall Out of Product-Market Fit Is Cold Calling Dead? SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta  2. Top Obstacles to Making Software Decisions with G2’s VP – Asia Pacific, Chris Perrine  4.

AWS 243

AWS Scale Sales Hiring SMB 243

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're really starting from scratch, do the product. For example, Amplitude is a product analytics software.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

FastSpring

FEBRUARY 23, 2023

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. But WeChat is the go-to place.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. Fred Viet: The mental model we had, and we are doing expansion as well in other markets currently, is, Always trying to have some early signal.

Outsourcing Services 119

Outsourcing Services Scale Outsourced Development AWS 119

Intercom, Inc.

JANUARY 12, 2022

. “[Our research] opened up new markets for this product without them having to go through the other kinds of experimentation they were originally planning” After doing a bunch of analysis and digging into it, they realized the videos were too slow in certain countries because of where their data centers or AWS environments were located.

Data 151

Data Airlines AWS Underperforming Technical Team 151

SaaStr

JUNE 15, 2021

Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. I know your marketing materials everyone…we talk about how the whole world’s more developer centric. You want to give 30 seconds for the two people on the top row? Jeff : Absolutely.

Scale 307

Scale Underperforming Technical Team Engineering Wireless 307

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. But Snapchat’s second product was a lot more successful.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. Facebook’s never charged for software before, right? It’s about turning companies into communities.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Sales Hacker

SEPTEMBER 14, 2021

She’s the head of marketing at an HR software company called Bamboo HR. Prior to joining Bamboo, Amy spent more than 15 years in technology and marketing leadership roles in the greater Seattle area. She was VP of product marketing at Smartsheet, a leading work management software company.

Sales Recruiting 107

Sales Recruiting Sales Hiring Marketing Underperforming Technical Team 107

SaaStr

MAY 15, 2020

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. How does it differ, in terms of traditional enterprise software, versus open source? And I remember AWS was growing really quickly. Then, I went into sales school, Xerox sales school.

Sales Hiring 264

Sales Hiring Scale Technical Review Outsourcing Services 264

Sales Hacker

AUGUST 18, 2023

” Is it something beyond just “we want bigger deal sizes to make our unit economics work” or do they feel they have a strong product market fit and can actually command those prices. Marketing…their demand gen motion changes, need different product marketing, etc. And why you think you can win?

Scale 91

Scale VP of Engineering Sales Hiring Enterprise 91

Sales Hacker

NOVEMBER 10, 2020

It’s the leading RFP response software trusted by more than 800 high performing organizations across North America. I know you have product market fit. They’re awful. Everyone is asking, “Well, okay, you’re building this product. Now, before we get there, we want to thank our sponsors.

VP of Engineering 107

VP of Engineering Scale Development Team Review Technical Review 107

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? Most people don’t want to customize their software. It’s faster to get this to market and iterate on it and make it great if we skip over a lot of those controls.

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CTO Coach Sales Hiring CTO Hire Software Review 222