SaaStr

MARCH 22, 2023

Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks.

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Scale Scaling AWS Sales Hiring 262

SaaStr

MARCH 31, 2022

This episode is an excerpt from a session at SaaStr Scale. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. AWS’s marketplace has seen 1.5 Rico Mallozzi, Sr.

Scale 262

Scale Marketplace as a Service Cloud SaaS Payments 262

SaaStr

JULY 1, 2024

One way is by talking to your customers and prospects. It’s less jack-of-all-trade hires, so the knowledge and questions they’ll ask will look a lot different. Either way, ensure the demand gen team sits down with sales and decides which accounts to go after. You’ll also need to look at your sales process.

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Sales Hiring Scale SMB compliance 305

SaaStr

AUGUST 16, 2022

But even there, to truly scale, they went more enterprise and built out a full enterprise sales and marketing function. What works to get you leads? The magic is in getting them together, and inviting a bunch of prospects. And invite all your prospects and your customers. At least for a while. But I was wrong.

Scale 332

Scale Sales Hiring Marketing SaaS 332

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process. So, what’s new at ZoomInfo?

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New CTO Scale Sales Hiring CTO Hire 316

SaaStr

AUGUST 10, 2023

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. Cockroach Labs’ CEO Spencer Kimball shares hard-won lessons from scaling from $0 to $5B and his time as an angel investor for more than 80 different startups. Ideas Are Cheap.

Scale 243

Scale Scaling Sales Hiring Cloud 243

SaaStr

FEBRUARY 5, 2022

With so many incredible sessions to choose from, we thought we’d highlight a few for you here: Building & Scaling Global Product Teams. Why Customer Success and Product Should be Best Friends: Lessons Learned with AWS’ Head of Customer Success Harini Gokul. Why Customer Success and Product Should be Best Friends.

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AWS Customer Success Scale Sales Hiring 246

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: He had a friend help him hire an email marketer to send ticket emails to the events. There’s no choice.

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Sales Hiring Sales Recruiting Marketing Scale 307

SaaStr

DECEMBER 27, 2023

For context, Docebo is a learning management platform addressing the needs of corporations that train an audience internally and externally. Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. The bigger you scale, the harder this can be. Let’s dive into it.

Sales Hiring 282

Sales Hiring Scale SMB Outsourced Development 282

SaaStr

FEBRUARY 21, 2024

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? AWS can’t support 20 partners equally.

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AWS Scale Sales Hiring Marketing 285

SaaStr

JANUARY 29, 2023

Even If It’s Awful for Series A-E Rounds. SaaStr 628: Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow  2. SaaStr 629: CRO Confidential: Sales Recruitment in 2023 For Candidates and Hiring Managers With Flexport’s Ben Braverman   3.

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Sales Recruiting Sales Hiring Scale AWS 244

SaaStr

FEBRUARY 22, 2023

How can that scale over time? How many sales reps, how much marketing spend, how many engineers will you really need? Does it make sense, and scale, from an input-output perspective? Worth hiring a sales team, raising some venture capital (even a modest amount). What will your ACV really be?

Scale 284

Scale Sales Hiring Venture Capital AWS 284

SaaStr

MAY 31, 2023

AWS is seeing this, and so is Snowflake. But it’s the $1M+ ones that are fueling the big numbers at this scale. Also you can see sales & marketing headcount is basically flat, while hiring is almost all in engineering / R&D. Not none, just less. Growing remains jaw-dropping at 50% at $2.4 Billion in ARR.

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Headcount Scale Sales Hiring AWS 246

Intercom, Inc.

AUGUST 30, 2022

But these days, there are so many innovative and impactful tools that can massively streamline your workflows and help to set you up for success as you scale. This is especially important for small teams, where you need to operate at a scale far beyond your headcount (without burning out your team by working around the clock).

Scale 163

Scale Payment Services Startup AWS 163

SaaStr

SEPTEMBER 28, 2023

But developers notoriously don’t want to talk to anyone ever, and they’ll still spend six figures and beyond without ever talking to sales. If the company wasn’t built around this purpose, it would be hard to scale. Head of Sales: They don’t understand what SAML means and don’t plan to learn it. It’s not an option.

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Enterprise readiness Payment Solutions Enterprise Payments 289

SaaStr

SEPTEMBER 13, 2020

If we look at that and step back, you can think of this, again, from the leading perspective of the public’s first, which is this evolution over time. We’ve all seen AWS and what they’ve done with their platform. Even at spectacular scale, they’re still growing at 30%. They had to reinvent themselves.

Sales Hiring 235

Sales Hiring Scale Payments Cloud 235

Clouded Judgement

JUNE 19, 2024

It’s worth pointing out that Azure is a bit above the long term trendline, while AWS is still below (but accelerating up). As a public company with significant scale, it’s hard to grow quickly if you have to rely solely on new customers for that growth. The graph below shows the median net retention going back to 2020.

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

Intercom, Inc.

FEBRUARY 26, 2018

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. Basic marketing and selling at a global scale is becoming easy too. The second army are your main competitors.

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Outsourcing Services Software Review Software Outsourced Development 224

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. We were signing up hundreds of new paying customers every month with five sales reps. Anna Khan | VP @ BVP.

Scale 159

Scale Acquisition Scaling Sales Hiring 159

Sales Hacker

SEPTEMBER 29, 2020

Subscribe to the Sales Hacker Podcast. Keys to success when scaling a company [10:56]. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. We’re on iTunes.

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Scale CTO Hire CTO Coach Scaling 120

SaaStr

JUNE 3, 2020

And then I spent a year at Salesforce working on Marc Benioff’s extended leadership team, and really had a chance to learn how important trust can be, and also really learn from Salesforce, from Mark, how do you really build a global SaaS leader at scale? They can make donations for those charities.

Software Review 259

Software Review Scale Technical Review SaaS 259

SaaStr

JUNE 25, 2019

Come and hear about the typical pitfalls (and how to avoid them) from Pat Poels, an executive with over seven years under his belt leading Eventbrite’s now 300+ strong engineering team that sits across North America, South America, and Europe. That was the area of the company that I was leading. Want to see more content like this?

Engineering 184

Engineering Part-Time VPE Sales Hiring Scale 184

Sales Hacker

JUNE 1, 2020

Publicly-traded, PLG businesses grow faster than their peers and are less reliant on expensive sales and marketing investments to fuel their growth. With PLGs massive growth, many wonder if PLG and self-service solutions will replace Sales. Sales Isn’t Going Anywhere. Sales still makes up 25% of their headcount on average.

Sales Hiring 98

Sales Hiring Scale Headcount Sales 98

Baremetrics

OCTOBER 31, 2021

When you first get started, effectively any hosting setup will do the trick: your application is small, you have relatively few customers, and perhaps (depending on your sales process) expectations around performance and reliability are a bit lower during the beta phase. Are you growing and want to scale? Over time all of that changes.

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AWS DevOps as a Service Underperforming Technical Team Development Team Review 115

Sales Hacker

MARCH 10, 2020

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. She also founded and leads the Atlanta Chapter of Revenue Collective. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. What You’ll Learn. We’re on iTunes. And on Stitcher.

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Sales Hiring Scale Marketing AWS 85

Sales Hacker

OCTOBER 8, 2018

This week on the Sales Hacker podcast, we speak with Chris Degnan , Chief Revenue Officer of Snowflake Computing, one of the fastest growing SaaS platforms in the world. At Snowflake, he was the first rep and single-handedly built the outbound-engine on the way to scaling the business from pre-revenue all the way past $150M+ in ARR.

Scale 83

Scale Sales Hiring Sales Recruiting CTO Hire 83

Intercom, Inc.

JULY 24, 2018

I joined intercom remotely two years ago as the first person in Sydney, and since then we have scaled the APAC team (lovingly referred to as the APAC Alliance) to almost 20 people across 4 countries. Due to our rapid growth, we needed to scale the team remotely before opening an office. Returning from the mothership.

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Sales Hiring Company Culture Scale Customer Support 149

SaaStr

JUNE 1, 2021

This is the revenue growth for HubSpot leading up to the IPO. Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. Which brings me to sales and marketing.

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Part-Time VPE Technical Cofounder CTO Hire New CTO 296

SaaStr

JUNE 26, 2024

Even though HubSpot grew 23% at $2.5B, there was weaker demand and longer sales cycles, and they had to do pilots with CEOs and CIOs. You can see the growth on the platform side with Azure, Google, and AWS and how much it’s accelerating in AI. Or Scale AI securing $1B. Being AI doesn’t necessarily lead to riches.

CTO Hire 147

CTO Hire AI Venture Capital Sales Hiring 147

Sales Hacker

FEBRUARY 2, 2024

What I mean by MQLs is Marketing Qualified Leads. One thing we’ve learned in helping our founders and operators scale their businesses is that cash is one of their most precious resources. Marketing should be accountable for signups, trial starts, seats, monetized seats, and self-serve ARR. ➝ Driving pipeline for sales (SLG).

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Metrics Revenue Scale Marketing 123

Clouded Judgement

APRIL 11, 2024

It looks at the YoY dollar change in quarterly revenue from the hyperscalers (just looking at Azure / AWS because the data goes back further) going back a few years. If we break this down and look at Azure and AWS independently (graphs below), you’ll see how the AWS “swings” were a lot more volatile.

Cloud 184

Cloud Software Azure AWS 184

OpenView Labs

APRIL 24, 2019

As a recruiter, I hear from many founders and sales leaders regularly about how many salespeople they need and how quickly they need them. And I’ve seen many startups who fail to make this distinction create a cycle of diminishing returns that impacts the trajectory of their growth for the long haul… especially in enterprise sales.

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Sales Recruiting Sales Hiring Scale Sales 64

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

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SaaS Payments Sales Hiring Payment Methods Payment Services 145

Sales Hacker

MAY 19, 2020

This week on the Sales Hacker podcast, we speak with Tom Williams , Cofounder and CEO at DealPoint. DealPoint is the first sales platform for customer-centric sales teams. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. But the ultimate milestone isn’t the contract. We’re on iTunes.

Scale 113

Scale Payment Methods Payment Services Sales Hiring 113

Stax

APRIL 17, 2025

As these ecosystems evolve, ISV partnerships have become essential for companies looking to scale, reach new markets, and offer integrated ISV solutions. AWS, Microsoft, Salesforce) to integrate, co-market, and grow together. Make sure your product page is polished, your messaging is clear, and your team is ready to support new leads.

Merchant Services 88

Merchant Services Payment Solutions Payment Services Payments 88

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 113

Cloud Scale AWS Artificial Intelligence 113

OpenView Labs

JUNE 17, 2019

And unfortunately, on more than one occasion, I’ve seen this FOMO cause them to lose remarkable salespeople and sales leaders that were previously beyond excited to work with them. hire them immediately. One client of ours who hires like this has grown 5x in 2 years! There is a reason you need to hire, right?

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Sales Recruiting Sales Hiring Scale Sales 53