SaaStr

OCTOBER 15, 2019

Cold calling to set up demos has never worked for Mapistry, but we’ll share with you some of the strategies that have allowed us to increase our qualified lead flow by more than 400% and increase our sales ops by more than 3x in 2018. So as Lauren sort of alluded to, we started by focusing on SMB’s. It’s not going to work.

Underperforming Technical Team 222

Underperforming Technical Team Sales Hiring SMB Enterprise 222

Treehouse Technology Group

JUNE 2, 2022

Treehouse Technology Group is strategy and data firm providing custom, end-to-end solutions for our enterprise and SMB clients. Our approach is an independent, vendor-agnostic cloud solution designed to deliver and execute our client’s strategy to unlock the power of data and its storytelling potential.

AWS 40

AWS Cloud Data SMB 40

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 113

Cloud Scale AWS Artificial Intelligence 113

Sales Hacker

AUGUST 7, 2020

Senior Vice President, Sales SMB. Head of Strategy, People & Change. Sales Manager, SMB New Business Acquisition. Director Sales Strategy. Partner, Account Based Strategy Practice Lead. Director of Sales Strategy. Director, Sales Development and Strategy. Laura Mason Hoad. Faiza Hughell.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

OpenView Labs

FEBRUARY 3, 2022

AWS and other infrastructure providers have been using UBP for nearly a decade. Simpler segmentation approach : By bucking the good, better, best seat-based pricing model, a single price point can be used to satisfy cost-conscious SMB customers as well as mid-market/enterprise businesses.

Headcount 73

Headcount SaaS Compensation Acquisition 73

OpenView Labs

MAY 5, 2021

The decision to open source or not is anything but a black-or-white decision—and as with most strategy decisions, it’s probably best to think about the various different tradeoffs and ways you can slice the question. The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies.

Business 52

Business SMB Scale DevOps as a Service 52

OPEXEngine

JANUARY 11, 2022

Companies that do not need to lock customers in with minimum commitments, particularly in the SMB space, use these types of models. For example, technology companies like AWS, GCP, and Snowflake offer no contracts for customers interested in using their self-service option or beta-testing the solution. Sales strategy and coverage.

Pricing 52

Pricing Payment Solutions Outsourced Development Compensation 52

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. Everyone knows Shopify for what it is today, but in the earlier days, it really was the best SaaS platform for SMB eCommerce providers. It’s actually a great business strategy and competitive advantage. It is staggering.

Sales Hiring 235

Sales Hiring Scale Payments Cloud 235

Mucker Capital

APRIL 6, 2023

But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Free trial is a better strategy for quicker conversion.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. We will do our best to pack it with as much value as we can, give you some tactics and strategies that hopefully you can implement. It is Q4 right now.

Outsourcing Services 118

Outsourcing Services Scale Outsourced Development AWS 118

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. It’s quite a unique go-to-market strategy and quite a unique way of serving our customers.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Casey Accidental

DECEMBER 11, 2023

Their retention strategies were also different. Canva was more of a single player and SMB tool. Both companies also evolved their retention strategies. Here is where you see how marketplace strategy has needed to evolve over time. From a customer acquisition perspective, the companies grew in very different ways too.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Sales Hacker

OCTOBER 7, 2021

I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. I enthusiastically share my expertise in leadership, strategy, revenue and operations.”

Scale 137

Scale Sales Recruiting Sales Hiring VP of Engineering 137

Sales Hacker

SEPTEMBER 14, 2021

If you missed episode 177, check it out here: Trust-Building Strategies Every Seller Should Own. I actually was supposed to go to AWS and he called me and he said, “Hey, I’m going to go work for Paul Allen.” As we work with SMBs here, we tend to say how can we serve this certain audience? powered by Sounder.

Sales Recruiting 107

Sales Recruiting Sales Hiring Marketing Underperforming Technical Team 107

Sales Hacker

AUGUST 18, 2023

As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. ” We eventually got to mid-six and seven-figure deals but it took a lot longer than it could have because it was basically just a sales strategy.

Scale 90

Scale VP of Engineering Sales Hiring Enterprise 90

SaaStr

MARCH 31, 2025

” Head of AI Dialpad: “How to Build AI at Scale” GTM/ B2B Speakers: CEO HubSpot Yamini Rangan : “Going More Multiproduct, Going More AI, and Going More SMB and More Enterprise” CEO Dropbox Drew Houston : “DropBox’s Third Act: AI & Content Intelligence” CEO Calendly Tope Awotona “Open AMA and (..)

VP of Engineering 263

VP of Engineering VPCs (Virtual Private Cloud) AI Scale 263

SaaStr

OCTOBER 25, 2019

What are the core questions they should ask to determine their strategy? ” What do you advise them and what are the questions that they should ask to maybe determine their strategy? I think our pricing strategy will continue to evolve. That’s a bad strategy. What does she advise founders as a result?

Sales Hiring 160

Sales Hiring Sales Recruiting Scale Underperforming Technical Team 160

OnStartups

JULY 7, 2021

The strategy behind it, I think, is strong in terms of it gets HubSpot into a thing which is where I think the future of SaaS companies is going to be heading. And then I met Brian in grad school and we both have this kind of shared passion for SMB. It's like, okay, you've got an AWS instance somewhere that's costing you.

Payment Methods 140

Payment Methods Technical Review Software Review Payment Solutions 140

OnStartups

JULY 7, 2021

The strategy behind it, I think, is strong in terms of it gets HubSpot into a thing which is where I think the future of SaaS companies is going to be heading. And then I met Brian in grad school and we both have this kind of shared passion for SMB. It's like, okay, you've got an AWS instance somewhere that's costing you.

Payment Methods 40

Payment Methods Technical Review Software Review Payment Solutions 40

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Culture becomes the engine.

Scale 109

Scale Sales Hiring Artificial Intelligence SMB 109