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Sapphire Ventures: Public SaaS Companies Are Growing the Slowest Ever, But Unicorn Production Has Ramped Back Up

SaaStr

Overall Cloud spending has bounced back off lows for sure: AWS at a $105B run rate growing 19% Quarterly YoY growth trends below. Yes, AI has fueled Nvidia and Google Cloud and Microsoft and AWS to massive growth, and growth that has accelerated the past few quarters. OneStream had an epic SaaS IPO at $500m ARR, growing 34%.

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What’s New at ZoomInfo with CEO Henry Schuck

SaaStr

Henry’s found that with SMBs and startups, they’re typically consuming content on social media, primarily LinkedIn, while Enterprise customers aren’t consuming that messaging on social media. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs.

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What I’ve Learned about Blogging in 3 Years

Tom Tunguz

Today social media (twitter, hacker news) generates most of the traffic for a blog by bubbling up the best content. This technique concentrates engagement, maximizes social media reach and ensures great content. Looking back through the first year or so of my blog titles, I can see now they were awful.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

I just happen to… Jason : 271,000, and quite a few others on social media. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. What’s your social media presence? Dharmesh Shah : 271,000. ” One would question this.

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First-party Data: Benefits, Types, Collection Methods & Use Cases

User Pilot

Track social media interactions to understand customer sentiment. This data is typically gathered through touchpoints like website visits, in-app interactions, customer surveys , social media engagements, and purchase histories. Trigger contextual customer feedback surveys. Why is first-party data important?

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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

” Instead, say something like, ” A three-month social media campaign focusing on Facebook & YouTube and five-month of link building campaign led to an increase in rankings, plus brand exposure led to these results.” AWS provides case studies right on their homepage. Amazon Web Services.

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Don't hate your website

Practical Advice on SaaS marketing

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. Social media campaigns, blogs, PR, events, and direct mail might play a part in building visibility and driving traffic. The other group is in the midst of re-doing it.

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