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Google Analytics can be complex for beginners and shows occasional data inaccuracy due to data sampling. While Mixpanel is scalable, its pricing can be high for large teams or heavy data users, starting at $24/month. It includes features like real-time reporting, audience insights, and funnel and conversion tracking.
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That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Meanwhile, marketing teams from every competitor fight to rank on the same top keywords, driving costs per click through the roof. They aren’t alone.
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Where do most teams go wrong in implementing the role out of their CS strategy? Does Bridget believe CS teams should be involved in the upsell process? Did a lot of consulting for high tech startups, I really love the startup space. Is there a customer success playbook that I have to develop? What works?
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