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When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. Email, webinars, and whitepapers might be part of these efforts that nudge people forward with their evaluation. The other group is in the midst of re-doing it.
And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. So we’re supporting charities like Girls Who Code, New Story charity, the American Cancer Society with our G2 Gives initiatives.
Paired with the right lead magnet (whether that’s a whitepaper, webinar, or other high-value offer), you can use this type of Twitter landing page to build your email list and nurture leads who aren’t quite ready to buy or subscribe. Plus, it’s an offer for $500.
And I remember being at that Dreamforce in 2009, which was awful. ” I’m like, that sounds awful. You know, you wouldn’t, you go up, and whether it’s email, or a phone call, or a webinar, or a whitepaper, the tools are going to be the same, right? I mean, literally. You have to go further.
For example, I think of AWS. That will require more of a high-touch experience with more of the white-glove CSM. I did find the one that Chris Hicken wrote from NuffSaid that said really valuable, probably the most robust whitepaper, on CS Operations. There just hasn’t been a lot written on it.
She was recognized as one of the Top 99 Limit Breaking Female Founders by Arianna Huffington’s Thrive Global and her technical whitepapers have been published by various industry magazines. She was recruited in 2013 to help address the pediatric healthcare crisis in South Africa at the request of the Nelson Mandela family.
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