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There may be better M&A deals in the history of B2B. The post LinkedIn: The Greatest B2B Acquisition of All Time? LinkedIn is at $17 Billion in ARR, still growing 10%, and its whole division is wildly profitable with 50%+ operating margins! But there cant be too many better ones. appeared first on SaaStr.
Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year? But overall, most B2B SaaS companies struggle to find enough digital places to deploy capital than have even mediocre (1x) returns. The B2C playbook here just doesn’t work as well in B2B. Facebook Ads for most B2B?
SaaS Capital just dropped their 14th annual survey analyzing growth rates across 1,000+ private B2B SaaS companies. It’s a good look at all B2B start-ups, not just the higher fliers. After diving deep into their findings, here are the 5 game-changing insights every B2B founder and executive needs to understand right now.
Here’s the full breakdown of 25 top public B2B / SaaS companies and what it means for your startup. Government B2B Gold Rush Every B2B founder will suddenly discover a passion for defense/healthcare/education customers. AI-native + mission-critical = strong performance (Palantir +165%, ServiceNow +12%).
Are your B2B salespeople ready to champion your product through a complex buying process? To win big, B2B channel partner sales reps need to be able to navigate the buying process with information and tools at their fingertips that provide solutions and champion your products.
The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. No “classic” B2B leader has IPO’d yet in this wave. Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023.
So this is great news for B2B and great news for Insight. But there have only been 4 B2B / SaaS IPOs since 2021, and M&A is way down. Billion To Invest in More B2B Companies appeared first on SaaStr. But that liquidity mainly came from pre-2021 deals. Funding is back, fast and furious, fueled by AI. That leads to stress.
For B2B companies, the message is clear: if you’ve been building a real business with strong unit economics and predictable growth, the public markets are ready to reward you. Learning #5: Digital Health B2B Models Are Maturing Hinge Health’s 21.5% Reddit ($860M) delivered 256% returns, while Arm’s massive $5.2B
Iconiq is one of the leading growth investors in B2B leaders and it has one of its latest reports out here on Efficiency & Growth in 2025. First, what’s the bar for top quartile growth among venture-backed B2B start-ups? Two data are perhaps most helpful for founders. At $25m ARR, the answer is: 100% growth 110% NRR 0.9x
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
At SaaStr’s packed AI Summit 2025 , Box CEO Aaron Levie and IBM VP of AI Raj Datta did a deep dive together with SaaStr’s Jason Lemkin on how B2B companies should think about AI agents. ” For B2B companies, this changes everything. Here are the top 10 learnings from their convo: 1. Then we had assistants like ChatGPT.
We’re living through the biggest transformation in B2B sales since the birth of SaaS itself. The latest from 2025 survey data by ICONIQ from 205 GTM executives across leading B2B SaaS companies The data tells a stark story. The message is clear: The Age of AI isn’t coming—it’s here.
This has massive implications for B2B SaaS. When smart founders ask nuanced questions about their specific situations, the personalized responses create what Simon calls “magic moments” – something increasingly rare in traditional B2B SaaS. The same rules of B2B SaaS continue to apply.
The post 5 Things That Are Actually Working and 5 Things That Arent in B2B SaaS AI with Ironclad’s CEO and a16z appeared first on SaaStr. .” Companies that can identify and execute on these specific value propositions while maintaining appropriate human oversight are seeing the strongest results.
It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.
Dear SaaStr: How Much of a Threat is AI to Traditional B2B Startups Today? Heres why AI is at least a partial threat to many B2B start-ups today, even if you aren’t 100% feeling it yet: AI is Table Stakes Now in Many Categories, And Soon Maybe In Every Category : AI is no longer a differentiator, its the baseline.
Overall, public B2B companies are struggling, with growth falling to new lows. But that’s overall. The ones selling outside of tech? Many are doing pretty, pretty, well.
Randy combines deep operational expertise in SaaS with a unique perspective on B2B growth metrics, having analyzed data from thousands of private companies through Maxio’s platform. Growth had dropped to 14% across 2,000+ B2B companies. 5 Key Learnings on What’s Really Working in SaaS Growth 1.
Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.
Dear SaaStr: What is The Best Way to Set Sales Rep Quotas at Each Stage of a B2B Business? Setting sales rep quotas in a SaaS business depends heavily on your stage of growth and ARR. Here’s how I’d break it down: 1. Early Stage (Sub-$1M ARR): At this stage, your primary goal is survival and proving product-market fit.
What Pylon Does : Pylon is the modern support platform built specifically for B2B companies. They’ve revolutionized how growing SaaS companies handle customer support with a comprehensive solution designed for the unique needs of B2B businesses. Pylon – Welcome Back for Round Two!
But ordinary B2B VC deals are down. Overall deal count in B2B VC (and VC overall) is down again in January: Down -8% from December Down -64% (!) AI is leading to an explosion in innovation and some of the fastest growth weve ever seen in B2B. Bread-and-butter B2B companies, assume funding is harder even than last year.
SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer? Its not just Marc Benioff hiring more sales execs in the AI era.
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
So Circle is the latest tech IPO and it’s not really B2B or SaaS per se — it’s a fintech that issues and manages “stablecoins” Cypto that converts 1:1 to U.S. ✨ Lemkin (@jasonlk) June 5, 2025 5 Interesting Learnings for B2B and SaaS Founders from Circle’s IPO: 1. The culprit?
When we started there was basically no great content on scaling B2B companies. Now B2B content is everywhere. LinkedIn itself is an endless feed of B2B scaling content, in fact. And there is great B2B content on 20VC, on Lenny’d pod, and so many other great places. If SaaStr disappeared, would it matter?
Dear SaaStr: In B2B Startups, How Useful is Cold Calling? The post Dear SaaStr: In B2B Startups, How Useful is Cold Calling? Look, I hate getting those calls. Especially the really pushy, dumb ones from SDRs that barely know their own products. Do those work? I don’t know. But we aren’t always our buyers.
SaaS that sells to B2B companies, and SaaS that sells to the Rest of the World. NRR Trending Slightly Back Up There’s a general consensus that the B2B segments that saw a downturn the past 2 years saw that downturn end in Q3’24. Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%.
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.
Tons of B2B companies deploying AI SDRs already, but few deals closed so far. At SaaStr Annual, Tomasz Tunguz presented the results of their survey, along with a great story of a public company CRO who had deployed AI SDRs and generated a ton of pipeline … but no closed deals. That was the overall result of their survey.
The SF Bay Area is still the epicenter of B2B and tech. Unmatched Density of B2B Talent The Bay Area has the highest concentration of SaaS founders, executives, and veterans who’ve scaled companies to $100M+ ARR, IPOs, and beyond. It’s Still the Hub for B2B and SaaS. Dear SaaStr: Should I Move My Start-Up to SF Bay Area?
PagerDuty was one of the more disruptive B2B apps when it lauched. International Revenue is 28% About in the middle for B2B. #5. But like many in B2B that saw a “downturn”, that downturn mostly ended in Q3’24 or so. We all used some sort of tool for website monitoring, but the O.G. As has PagerDuty.
Agentforce at Salesforce is Benioffs #1 push but its literally just getting started: Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI Lets be clear: a lot of SaaS and B2B apps are still experimenting with AI. Or at least, in the beta phase.
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
Why This Matters for B2B and B2D Founders RevenueCat’s story offers several strategic insights for SaaS builders: Start with Infrastructure: The biggest B2B companies often begin by solving fundamental infrastructure problems that every company in a category faces. For B2B and B2D founders: Study RevenueCat’s playbook.
So leading SaaS growth stage VC fund Insight Partners surveyed 100+ of its top later-stage B2B companies to see how they did marketing and demand gen and pipeline creation in particular. What they learned: Marketing drives 48% of pipeline across B2B companies. Not a shocker but useful to see this across 100+ leading B2B scale-ups.
Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams.
50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? And in Classic B2B you are raising my prices this quarter again ? We are still learning. On the one hand, new AI-first entrants are rocketing to $10m ARR in a year.
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
The B2B Reality : You’re no longer selling to innovation teams with small budgets—you’re competing for the same enterprise IT dollars as traditional software, which means enterprise sales cycles, security requirements, and procurement rigor are now table stakes. The Price War : Google’s Gemini 2.5 Flash costs $0.26/million
That ties to our overall rough sales cycle data here: Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles? The findings arent much different from what weve discussed before at SaaStr, but still very helpful to see, given how much data they are pulling from: On average, $100k deals take about 70 days to close.
AI in B2B SaaS: The Incumbent Advantage On the AI revolution in B2B software, it’s the age-old ‘startups are innovating and racing to get distribution, and the bigger companies have distribution and are racing to innovate.’ “We had the best board meeting we’ve ever had,” according to Brian.
Many B2B and SaaS leaders continue to rely on price increases and upsells for more and more of their growth. The critical question facing the industry is whether Q1 2025’s performance represents a temporary setback or a new baseline for the B2B market. Even market leaders like HubSpot have seen NRR fall from 110% to 110%.
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
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