B2B Related Topics 
SaaStr
JANUARY 12, 2025
There may be better M&A deals in the history of B2B. The post LinkedIn: The Greatest B2B Acquisition of All Time? LinkedIn is at $17 Billion in ARR, still growing 10%, and its whole division is wildly profitable with 50%+ operating margins! But there cant be too many better ones. appeared first on SaaStr.
SaaStr
DECEMBER 28, 2024
Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year? But overall, most B2B SaaS companies struggle to find enough digital places to deploy capital than have even mediocre (1x) returns. The B2C playbook here just doesn’t work as well in B2B. Facebook Ads for most B2B?
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SaaStr
JULY 23, 2025
Dear SaaStr: What is RevOps Responsible For in a B2B Company? Managing revenue operations (RevOps) in a SaaS company is all about aligning sales, marketing, and customer success to drive growth efficiently. Here are some best practices that I’d recommend: Centralize Data and Metrics RevOps thrives on data.
SaaStr
JULY 12, 2025
It validated a completely new category of B2B growth that’s operating by fundamentally different rules than anything we’ve seen before. What Traditional B2B and SaaS Can Learn 1. When Anthropic hit a reported $4 billion in annual revenue at the end of 1H’25, it marked more than just another AI milestone.
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SaaStr
JULY 4, 2025
Overall, public B2B companies are struggling, with growth falling to new lows. But that’s overall. The ones selling outside of tech? Many are doing pretty, pretty, well.
SaaStr
JUNE 22, 2025
SaaS Capital just dropped their 14th annual survey analyzing growth rates across 1,000+ private B2B SaaS companies. It’s a good look at all B2B start-ups, not just the higher fliers. After diving deep into their findings, here are the 5 game-changing insights every B2B founder and executive needs to understand right now.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
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It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.
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Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
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