Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Technical Review Marketing Banking 134

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Marketing Branding Underperforming Technical Team 129

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Social Media Underperforming Technical Team 145

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2B 144

B2B Strategy B2C Content Marketing 144

Tom Tunguz

JANUARY 12, 2023

It would be hard to entrust a B2B content marketing program to these systems. As startups blossom to capture these markets, they will improve model accuracy. Rather, they have been fed art. When prompted with “hare rabbit on an Ikea fire truck,” the result is striking - a chef’s kiss.

B2B 200

B2B AI Social Media Generative AI 200

Teamgate

JULY 1, 2020

There’s no secret in content marketing, what you are missing is a content marketing funnel. According to statistics , While 83% of B2B marketers use content marketing for lead generation, 61% of B2B marketers find high-quality lead generation a top challenge.

Content Marketing 124

Content Marketing Scale Underperforming Technical Team Marketing 124

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

B2B 137

B2B Technical Advisors SaaS Payments Underperforming Technical Team 137

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. So I’m currently working at 360Learning as Director of Content. Ideally, this wouldn’t be a conflict.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Social Media Scale 114

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 134

Content Marketing Metrics Social Media Marketing 134

Entrepreneur - SaaS

JULY 18, 2023

Boost the performance of your B2B SaaS content marketing using these five strategies.

Content Marketing 84

Content Marketing B2B Marketing SaaS 84

Kalungi

NOVEMBER 28, 2024

B2B SaaS companies face a unique challenge: how do you educate, engage, and convert an audience that demands both technical precision and meaningful value? The answer lies in content marketing —a critical yet often overlooked part of the SaaS growth engine.

Content Marketing 75

Content Marketing B2B Marketing SaaS 75

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

Marketing 317

Marketing Scale Content Marketing Consulting 317

Chart Mogul

JULY 2, 2019

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 141

B2B B2C Mobile Transportation 141

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Sales Hacker

DECEMBER 21, 2020

Tips for B2B Lead Generation. Strategize your marketing efforts. When you’re trying to create a marketing plan or a successful sales campaign , your audience must be your main focus. Finding out what makes them tick is the one thing that will help you reach and exceed your B2B lead generation goals. Do some planning.

Scale 117

Scale B2B Social Media Content Marketing 117

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.

Technical Review 290

Technical Review Technical Advisors Scale Compensation 290

SaaStr

MAY 31, 2024

One of Jason’s superpowers is writing content in his head automatically. Many folks who generate content aren’t writers. They may be copywriters or content marketers, but they’re not writers. Passions are the way to go in content marketing. #5: What does a VP of Marketing do? The latter has.

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

The Angel VC

OCTOBER 3, 2017

In the B2B SaaS world this is very rare. Mass-market advertising won’t work because there’s way too much ad wastage, and targeted ads usually don’t give you the volume to easily 10x your spend. That’s why content marketing is so critical in SaaS: it allows you to capture leads at a much earlier stage of the discovery process.

Scale 233

Scale Scaling Sales Hiring Acquisition 233

SaaStr

FEBRUARY 2, 2023

Pepper is a powerful content marketing platform that helps you create high-quality content at speed and scale. Build your dream content team, create and manage content, and connect with your creators on our platform, designed for champions.

Cloud spend optimization 263

Cloud spend optimization AWS Scale compliance 263

SaaStr

MAY 24, 2024

Efficiency in writing: a five-minute rule Effective content marketing should be based on genuine insights and learnings, not solely on polished writing. The role of a great VP of Marketing remains consistent: generating and nurturing leads through various marketing channels.

Sales Hiring 298

Sales Hiring Outsourcing Services Technical Review Scale 298

Aaron Beashel

MARCH 9, 2018

In this post, I’ll outline what a Go To Market model is, what the different elements of a model are, and how to define the right one for your business. What is a Go To Market model? In the case of a B2B SaaS company, your Go To Market model outlines the way in which you acquire customers.

Scale 192

Scale SaaS Payments B2B Strategy 192

SaaStr

AUGUST 29, 2022

5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator : Anu Hariharan , Managing Director at Y Combinator, will share key learnings from top B2B startups and how these pivotal lessons help founders build in any sector. Today’s economic headwinds will hasten the arrival of a new era in B2B sales.

Scale 290

Scale Sales Hiring Marketplace as a Service B2B 290

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Sales Hiring Marketing Social Media 97

SaaStr

JUNE 22, 2023

B2B folks want to do B2C. At content marketing? App don’t sell — or market — themselves. Don’t Forget the 20 Interview Rule. SaaStr Trying to pursue a “Grass is Greener” business model. Enterprise folks want to do freemium because they think it is easier. That’s OK, but pretty risky. Are you good at outbound?

SMB 278

SMB SaaS B2C Interviewing 278

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

B2B 87

B2B Technical Advisors SaaS Payments Underperforming Technical Team 87

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. Table of Contents. What do SaaS Companies spend on B2B Marketing?

B2B 119

B2B Marketing SaaS Social Media 119

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. Promote Your Content More Strategically.

B2B 111

B2B Sales Funnel Social Media Content Marketing 111

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. This is, so you can fix and optimize your B2B marketing funnel and ensure a smoother journey for your customers.

B2B 105

B2B Development Team Review Software Review Marketing 105

SaaStr

OCTOBER 22, 2021

Others are content marketing geniuses and build a mini-brand abnormally early. It turns out in B2B it’s there, it’s just usually, a lot slower. The reason is while I believe for a Given ACV, everyone sort of scales the same way after Initial Traction … we all find different ways to get to Initial Traction.

Scale 299

Scale B2C SaaS Scaling 299

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. .

Strategy 221

Strategy B2B Sales Enablement Advertising 221

CloseSaaS

JULY 28, 2022

Discover an 8-step plan to create an effective B2B content marketing strategy. It starts with identifying your target audience and ends with creating a content marketing strategy.

Content Marketing 52

Content Marketing B2B Strategy Marketing 52

SaaStr

JANUARY 29, 2022

And for the content marketers out there, it may be at least a little interesting to see where our traffic growth to SaaStr.com in 2021 came from. If you are in B2B and aren’t catching up with your LinkedIn feed, you’re missing a lot. We never even did a digital event before March 2020.

Social Media 289

Social Media AI Search Scaling Engagement 289

OpenView Labs

JULY 6, 2021

This page on the Demandwell website is optimized for “B2B SEO tools,” and we try to make sure the above-the-fold language mirrors what users are searching. Align key premium content and offer to match the intent. Header photo by Geran de Klerk on Unsplash.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

SaaStr

MAY 28, 2024

Some go for content marketing because it’s cheaper, but is the content amazing? Marketing doesn’t convert overnight. Mistake #5: Not Properly Jumping on the AI Bandwagon AI hasn’t changed every B2B and SaaS space in 60 seconds. That’s “free,” but what about all the soft costs and time? No, it’s terrible.

Sales Hiring 311

Sales Hiring Scale AI Search AI 311

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. They also hired a VP of Partners who knew how to scale B2B software. The company has since grown to more than 200 employees and over 75,000 customers.

Scale 245

Scale Sales Hiring Sales Recruiting Scaling 245