Chaotic Flow

OCTOBER 9, 2012

Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Not so in B2B.

B2B 104

B2B Social Media Business B2C 104

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. For even more predictability, you can sell subscriptions to your services. A growing productized service offering is content creation.

Scale 141

Scale Payment Features Consulting Sales Hiring 141

SaaStock

FEBRUARY 14, 2019

In the past months, he has offered a pricing teardown to every subscription business you can think of, from Spotify and Netflix to NYTimes and Match.com.Patrick’s professional experience is diverse and curious: his first job was at the U.S. Eduardo Müller, Founder & CEO, B2B Stack. and Brazil with process optimization.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Marketing. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. AB Testing. Base Salary. BASHO Email.

Scale 105

Scale Payment Methods Sales Recruiting SaaS Payments 105

User Pilot

AUGUST 6, 2024

SaaS sales funnel metrics focus on short-term results, while marketing efforts play a longer-term game. 5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. Marketing fuels sales.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. So, thanks man.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Stax

SEPTEMBER 19, 2024

Lead generation involves varied relentless efforts that include content marketing, email outreach, digital ads, cold calls, and more to convince and nurture potential customers. Billing and invoicing software (e.g., QTC software for task allocation and updates Billing Invoice generation post-order completion.

Payment Services 88

Payment Services Payment Solutions Payments Payment Features 88

Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. 05:46) The power of owned media in B2B marketing. (17:51)

Marketing 121

Marketing Forecasting B2B Acquisition 121

Neil Patel

JUNE 23, 2020

Lesson #2: SEO & Content Production. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Lesson #3: Content Promotion.

Marketing 145

Marketing Social Media B2C Scale 145

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

ProfitWell

FEBRUARY 28, 2020

Otherwise, you’ll struggle to make your brand stand out in the B2B SaaS market, in an especially crowded space. There’s a lot of chatter on the Internet about how to leverage various channels for B2B lead generation. What is B2B lead generation? B2B lead generation is essentially customer acquisition.

Scale 54

Scale B2B Strategy Social Media 54

Neil Patel

MARCH 2, 2021

Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. It’s most suited for SMBs offering financial or subscription-based products, like home insurance or gym memberships.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. While white papers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing.

Scale 111

Scale Marketing SaaS Sales Funnel 111

User Pilot

JULY 20, 2023

Best AI writing tools for the content creation process Content marketers spend most of their time coming up with content ideas, honing their writing skills, and creating articles in multiple languages to maximize their reach. Surfer comes in three primary paid subscriptions: Essential, Advanced, and Max.

Artificial Intelligence 98

Artificial Intelligence AI Search AI Software Review 98

Incredo

DECEMBER 12, 2019

You don’t want others to think the same way about you, right? #7 Your future customers need social proof before they reach out to you Reviews matter for all kinds of buyers, but especially for B2B. Testimonials, case studies, reviews on 3rd party sites, Facebook recommendations – all they are part of your social proof strategy.

Software Review 37

Software Review Systems Review Software Social Media 37

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. B2B SaaS marketing (down market).

Enterprise 98

Enterprise Strategy Marketing SaaS 98

Incredo

JANUARY 7, 2020

Find some of them below: How to Effectively Generate B2B SaaS Leads 7 Core Principles of SaaS Lead Generation That Can’t Be Ignored 30 Greatest Lead Generation Tips, Tricks, & Ideas (FREE DOWNLOAD) If you already have your lead base and need to work on nurturing them, let’s move straight to the point.

Strategy 162

Strategy SaaS Software Review Education 162

User Pilot

NOVEMBER 8, 2022

As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

User Pilot

MARCH 15, 2022

Sales-led go to market strategy. For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. Choosing the appropriate pricing strategy for your SaaS business is one of the important parts of your go-to-market strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Sales Hacker

NOVEMBER 16, 2021

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. It combines B2B data, data outsourcing, and robotic process automation, to increase qualified leads exponentially. Use prospect search filters.

Scale 127

Scale Outsourcing Services Machine Learning Artificial Intelligence 127

GetUplift

NOVEMBER 29, 2021

Sure, everyone’s doing content marketing. Heck, even the latest stats show that 82% of marketers are actively using content marketing in 2021 (up 70% from the last year) globally as part of their content marketing strategies. A good content marketing strategy has long-term payoff. .

Social Media 111

Social Media Interviewing Sales Hiring Content Marketing 111

Stax

MAY 16, 2024

Content marketing: Content marketing uses blogs, videos, and infographics to inform your audience about the product and boost sales. Social media marketing: Through SMM, you can use short videos, reels, posts, and even paid ads to attract and convert leads from social media platforms.

Payment Solutions 88

Payment Solutions Payments Payment Methods Software Review 88

Baremetrics

JANUARY 3, 2022

B2B Marketing Exchange Experience Date: February Location: Virtual Price: Starting at $249 4. Adobe Summit Date: April Location: Virtual Price: Free If you work in marketing and content management for a SaaS company, this is a great way to learn how to add a bit more beauty to your copy. February 1.

SaaS 98

SaaS Payment Methods Payment Solutions Payments 98

Buffer Resources

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.

Technical Advisors 136

Technical Advisors Social Media AI Search Branding 136

OpenView Labs

AUGUST 18, 2020

I once discovered an AI-powered content optimization product while reading an article. Captivated by what the author, a SaaS content marketing expert I respect, said of the product, I signed up for a free trial. I spent the next 23 minutes fumbling around, trying to get value from the product. And then I gave up.

Management 116

Management Subscription Payment Features Churn 116

ProfitWell

MAY 11, 2020

Daily updates of the index can be found in your subscriber newsletter each day, so be sure to check back to see what’s up in the B2B SaaS market—for better informed decisions on market spend, sales forecasting, and growth choices. Now, what's happening in B2B SaaS news? Marketers: you should be Type C.

Scale 52

Scale Content Marketing Subscription Payment Features 52

ProfitWell

MAY 21, 2020

Today on the show, content creation breeds growth. Plus, lots of launches happening this week as B2B SaaS forges ahead. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 Content marketers have to stop thinking like content people.". The data tells all. 7 day +1.12% | ??

B2B 52

B2B Content Marketing Subscription Payment Features 52

Brian Balfour

JULY 18, 2017

subscription e-commerce) typically live here. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing. Shifting over to the right hand end of the spectrum you have higher ARPU businesses (typically B2B Mid Market companies) like HubSpot and Zendesk.

Growth Hacking 65

Growth Hacking B2B B2C SMB 65

How To Buy Saas

FEBRUARY 25, 2025

Its especially popular with startups, small-to-mid-sized companies, and any organization embracing content marketing and online lead generation. The Salesforce AppExchange is the largest B2B app marketplace in the world, offering over 5,000 third-party apps and integrations. Here, Salesforces ecosystem is second to none.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

Baremetrics

JUNE 10, 2021

SaaS or subscription businesses are based on a product that is neither tangible or limited in its use. No one will give you as many ideas for quality content as your highly ranked competitors. So, business consultants advise picking a few related businesses with good content marketing and keep an eye on their publications.

Startup 98

Startup SaaS Technical Advisors B2C 98

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

How To Buy Saas

JULY 9, 2024

Are you working hard to plan and execute content marketing strategies for your business, but still failing to get the desired results? Then you should think about investing in the leading content strategy agencies that will help boost conversions and help you scale. Negatives Pricing Price on request.

Strategy 52

Strategy Scale Social Media AI Search 52

ProfitWell

APRIL 14, 2020

Listen wherever you get podcasts: Top B2B SaaS news. We found your crash course in content. Before launching your brand’s podcast, marketing master Jay Acunzo urges you to ask yourself: Can it be anyone’s favorite show? Salesflare is a “ simple yet powerful CRM for small businesses selling B2B.” Click here to sign up.

Social Media 52

Social Media B2B Subscription Payment Features 52

Chargify

JULY 25, 2019

You can’t afford to rest on your laurels in such a competitive market. B2B SaaS companies can continue to attract customers by focusing on these four key marketing strategies: Paid advertising. Content marketing. Content marketing. Content marketing requires you to put in significant work upfront.

Strategy 65

Strategy Marketing Business SaaS 65

FastSpring

JUNE 11, 2024

Are you looking for a merchant of record that will help you grow your subscription software business? FastSpring provides an all-in-one payment platform for SaaS, software, video game, and other digital goods businesses, including software management, VAT and sales tax management, global payments, and consumer support.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113