SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. Jason Lemkin: But usually your teams can’t do that.

Scale 289

Scale Outsourcing Services Sales Hiring VP of Engineering 289

Neil Patel

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. READ THIS: Selling From Home?

Sales Hiring 134

Sales Hiring Sales Recruiting Underperforming Technical Team Revenue 134

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Eduardo Müller, Founder & CEO, B2B Stack.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

B2B 82

B2B Technical Advisors SaaS Payments Underperforming Technical Team 82

Intercom, Inc.

APRIL 11, 2019

But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. For marketers responsible for driving that growth on the frontline, it’s never been harder to deliver results in an increasingly competitive SaaS landscape. content marketing), organic costs are rising fast too.

Scale 162

Scale Underperforming Technical Team Marketing Startup 162

Sales Hacker

MARCH 22, 2018

In this article, I will summarize what I’ve learned about B2B sales outsourcing. Entering new markets (geographically or target-segment). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. You don’t want that kind of bad reputation.

Outsourcing Services 100

Outsourcing Services Sales Outsourcing Outsourced Development Scale 100

Incredo

DECEMBER 12, 2019

Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address.

Software Review 37

Software Review Systems Review Software Social Media 37

Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. If you can understand how to structure content in a way that is timely and relevant to journalists’ beats, they’ll not only tell your story, but tell it in the way you want it to be told. PR is an underutilized growth tactic.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

OpenView Labs

MAY 12, 2020

Those are some pretty great results for a small team—only about 50 people in the whole company—that needs to navigate the challenges of selling a horizontal product serving multiple audiences from single-player scenarios to enterprise deployments. Small businesses or teams who adopt it self-service.

Underperforming Technical Team 98

Underperforming Technical Team Marketing Scale B2C 98

GetUplift

JULY 4, 2024

They’re truly partners and an extension of our team. Michela Fossati-Bellani VP of Growth Marketing , Strata Identity Optimizing your website, campaigns and marketing strategy for conversion — regardless if it’s to a free trial, a paid plan, a demo, a sales call or a sign up for the company newsletter — is never easy.

Scale 75

Scale Technical Review B2B Strategy 75

Neil Patel

SEPTEMBER 28, 2020

Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. how would you increase sales for my worst performing products using content marketing?).

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

User Pilot

MARCH 30, 2025

However, there are good and bad ways to approach this tactic. Leverage SEO-driven content marketing Search engine optimization (SEO), to this day, has become synonymous with organic marketing. One standout example of a B2B SaaS company excelling at social media is Gong. Offer commission-based incentives.

Mobile 66

Mobile Acquisition Software Review Social Media 66

How To Buy Saas

FEBRUARY 25, 2025

A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. Effective sales teams are also 81% more likely to be consistent CRM users , underscoring how vital these systems are for success. Startups, SMBs, and mid-market; teams wanting all-in-one marketing + sales.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

Neil Patel

NOVEMBER 25, 2020

Emotions are an X factor you can’t control, but you can’t afford to ignore them in your content marketing. Why is Emotion Marketing so Effective? You don’t want your audience to make bad decisions. Bad decisions can lead to buyer’s remorse, which can paint your brand and the overall experience in a negative light.

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Neil Patel

AUGUST 16, 2021

If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging. At one time in my content marketing career, I struggled to acquire leads. However, you need to make your webinar a part of your content. Hear this: you’re not alone.

Strategy 145

Strategy Social Media Underperforming Technical Team Development Team Review 145

Chaotic Flow

FEBRUARY 12, 2013

This is the fourth post in a series on social business designed to help B2B sales and marketing professionals make better use of social media by thinking in terms of social networking. B2B businesses still have rather spotty usage of social networking. Social Sales Lead–ership Tip #1 | Activate Your Social Sales Network.

Sales 100

Sales Social Media Underperforming Technical Team B2B 100

Neil Patel

MARCH 2, 2021

Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. The audience is consumers looking for impartial, reliable reviews from an expert team. B2B Review Sites.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Sales Hiring Telecommunications 145

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

SaaStr

JULY 29, 2022

But the lazy approach, the content marketing approach, it has some benefits but it really is tough to penetrate these traditional offline businesses. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. Slack is epically free.

Scale 270

Scale Scaling Sales Hiring Enterprise 270

Sales Hacker

NOVEMBER 16, 2021

Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Inbound lead generation: PPC, content marketing, and SEO. What is lead generation automation?

Scale 127

Scale Outsourcing Services Machine Learning Artificial Intelligence 127

User Pilot

NOVEMBER 8, 2022

As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

Baremetrics

NOVEMBER 9, 2021

Whether you’re an early-stage founder or you’ve built up an established B2B SaaS business, it's crucial to understand how valuations work and how you can prepare for an exit when the time is right for you. Develop a Full Marketing Strategy 2. We’d hate for that to happen to you. Transferability 2. Sustainability 3.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Buffer Resources

MAY 9, 2024

Posts that hit the following points will be rewarded: Relevant to your experience and existing audience Specific to a niche or target audience Use appropriate keywords to maximize visibility This rings true for me, with content on social media, remote work, career growth, and content marketing at the forefront of my feed.

Social Media 135

Social Media AI Search Branding Underperforming Technical Team 135

GetUplift

NOVEMBER 29, 2021

Sure, everyone’s doing content marketing. Heck, even the latest stats show that 82% of marketers are actively using content marketing in 2021 (up 70% from the last year) globally as part of their content marketing strategies. A good content marketing strategy has long-term payoff. .

Social Media 111

Social Media Interviewing Sales Hiring Content Marketing 111

User Pilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. What is a go-to-market (GTM) strategy? GTM strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Buffer Resources

FEBRUARY 22, 2024

  It’s little wonder that DMs get a bad rap, and most tend to shy away from sending them. “When it comes to building your network or finding clients, you need to be intentional about who you’re following,” says freelance Content Marketing Manager Rosemary Egbo. Can I ask why?

Social Media 129

Social Media Underperforming Technical Team Engagement B2B 129

User Pilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Gather insights about your customers from internal teams Businesses often have different departments, each with a different perspective on their customers’ needs. Then, collect direct customer feedback with in-app surveys.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

FastSpring

JUNE 11, 2024

I need to find somebody that can actually manage it for me so I can do the things that I love, which is the marketing and working with my team where I fall flat is working with the clients because I, as you said, I tend to be a little bit hard headed and I get a bit passionate and that’s not always a good thing.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

SaaSOptics

MAY 19, 2022

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Identify your target market. Which marketing channels did prospects engage with before becoming a customer? You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Hacker

JANUARY 24, 2018

Uncover topics with customer development. For example, if I were doing this for my content marketing service, Grizzle , I would ask my clients questions like: What does your current PR system look like? How to create actionable content your audience will love. The B2B crowd love how-to information and trend data.

Sales Recruiting 100

Sales Recruiting Sales Underperforming Technical Team Social Media 100

yoursales

DECEMBER 19, 2022

Sales Stack 2023 Sales Tools for Professional B2B Sales SALES STACK 2023: Sales Tools for. Which problems are the most pressing for your and your B2B sales team? Which processes can and need to be powered by technology for you and your team to sell more? Being a B2B buyer isn't easy. Professional Sales SALES STACK.

Scale 88

Scale Sales Recruiting Sales Outsourced Development 88

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. You and your marketing team need to understand this.

Social Media 144

Social Media Engineering Sales Hiring Branding 144

SaaStr

JULY 8, 2020

When shelter in place started, the conversation we’ve had internally on our team is we have to think of ourselves as Navy SEALs, where we’re at base camp right now, and we’re going to train and we’re going to work on our playbooks and do our research. Personally, our team has been holding back a little bit.

Investment 207

Investment Technical Review Part-Time VPE Development Team Review 207

Unbounce

JUNE 23, 2023

Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? I feel like whenever I discover something new about AI and how it’s influencing marketing, I look at the date that the article was published and it was two weeks ago, and it’s not even relevant anymore. Super proud of our product team.

AI Search 95

AI Search AI ChatGPT Marketing 95

User Pilot

MARCH 18, 2021

But how the marketing team decides to tell your story will determine who it connects with. vs. The Product Growth Tool for Product Teams. If you’re a mid market company with a product team you’d probably go for ‘the Product Growth Tool for Product Teams’. Conversion Copywriter to B2B and SaaS.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52