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So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. AI is all over their homepage and website and comms. I asked him about a particular use case for AI, and his answer shocked me a bit: Honestly, our AI is basically still in beta. The same with other leaders.
The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) VIP Networking app for B2B founders and execs attending (no service providers, sorry!) appeared first on SaaStr.
Anyhow the one thing I learned, beyond getting help screening and hiring for these positions from domain experts, is to look for Flags. For signs the prospective hire just won’t work out, no matter how strong they might look on paper. Why join a start-up? Well reason #1 is personal and career advancement. Not for start-ups.
They hire a VP of Sales who doesn’t want to sell or learn the product. You also don’t want to hire a VP of Sales who won’t carry a bag. If you joined a startup at $2M and wanted to get to $6M with reps doing $400k, that VP of Sales would need to hire ten reps. 90% of the time, sales falls when a founder steps out of it.
“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) Check that out here. What’s your most recent disclosed investment?
What makes a bad CTO? What happens to the clients of a mission-critical, B2B enterprise SaaS startup when it fails? What happens to the clients of a mission-critical, B2B enterprise SaaS startup when it fails? Do all SaaS companies in the USA put late payment fees in their contract? Does this work?
The biggest thing on many of our minds is what the future of AI will be in B2B. In B2B, we will be stuck with AI because there’s no one to work at our companies. Is the CTO involved in these decisions? App contraction is still happening, and AI is absorbing all of the energy in the industry. I hope so,” he continues.
Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.
Fast forward to today, and there is an amazing amount of B2B-centric content out there, and many others have put together amazing events around the hard-learned lessons of scaling revenue and scaling SaaS companies. total attendees, e.g., a CEO + a VP of Sales and a VP of Customer Success, or two Co-Founders, or CEO + CTO, etc.
I’ve spent my whole career in B2B software. I retired from SunGard Treasury Systems as their CTO. We decided at that point to bite the bullet and say everything we’re going to do, whether it’s how we architect the software, how we go to market, how we actually contract everything is SaaS from here on out.
Not hiring a good enough CTO. Yes, some B2C and even some B2B products do experience magic virality and magic growth hacking. But in B2B, even when it works, it takes months at best. But if you have a bunch of $5 a month customers, and then a few offer to pay you $500 a month, at least seriously consider it.
Deals are contracting, not because of layoffs, but because people are managing budgets so tightly. It Takes Time To Bounce Back Jason was the first investor in RevenueCat , a company that automates mobile subscriptions on your phone. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. in 12 months?
Why most SaaS companies are blind to some of the best talent on the market By Geoff Roberts 9 min read I believe that most SaaS companies are missing out of a major opportunity when hiring—the opportunity to hire more part-time help, where the employee acts as a fully integrated (albeit part-time) member of the team on an ongoing basis.
We are a purely B2B fund, focused on software and fintech. Education has impacted both the supply of … we’re talking about the B2B SaaS entrepreneurs and the supply of investors. Maybe fifty of them are B2B SaaS. What we’ve seen is the playbook to start a B2B SaaS company has become quite obvious.
The transcript for this episode is below: Therese Tucker: I’ve spent my whole career in B2B software. I retired from SunGard Treasury Systems as their CTO. It is much more painful to have to fire people and contract as a company than it is to grow. It’s an area that doesn’t get enough focus. Turned out it became who I am.
When you treat your cloud provider as a fractional colo. The B2B SaaS arms race will be won by those who can consistently translate technical debt into development versatility: adding new features, integrating new data sources and workflow integrations, trying new technologies, retiring locked-in dependencies.
is committed to empowering businesses to build powerful enterprise grade applications without the need for extensive coding expertise,” said Ben Hubbard, CTO at ues.io. Competitive Rates and Flexible Contracts: Benefit from Usio competitive pricing and avoid long-term commitments. Through this partnership, ues.io application.
“The biggest thing I can do for Slack is to hire people who know a lot more than I do and give them free rein to do their best work” Adam Risman: You mentioned the team started with performance marketing. And so we hired somebody who had a lot of experience and could recommend ways to build the team. Andrew Chen: Exactly.
Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam’s Corner [28:45]. Show Introduction [00:10]. What is LinkSquares?
B2B and B2C SaaS and Subscription Report. Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. Best Product Pricing Practices for B2B SaaS.
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.
The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). B2B/Enterprise subscription sales. When you’re selling B2B or enterprise subscriptions, showcasing value throughout the sales process is a must. B2B pricing.
What does it take to raise capital, in B2B marketplaces, in 2021? This year, we’re shaking things up with our first ever B2B marketplace napkin! Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces.
And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. One other thing would be talent pickup.
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. So I think that’s where B2C has a much higher level of impact than B2B.
Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. “If I’m about to do business with your company and your software is going to access my customers’ data, it’s my responsibility to ensure you have the proper controls in place to protect it” Liam: And is it the standard for B2B companies?
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.
These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS). In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. It is operations => rules-based growth.
Programs are 4-6 weeks in length, part-time, and held in a virtual format, guided by an executive. By Nick Caldwell (GM for Core Technologies at Twitter, formerly Looker, Reddit, and Microsoft) and Heidi Williams (Head of Engineering for B2B & Platform at Grammarly, Founder of WEST Diversity and Inclusion). Growth Marketing.
Of course, our team is involved to an extent, and we have an external part-time moderator for support. 5 Sebastian Schaeffer, CTO at dofollow.io (B2B PR SaaS) says: “ Our community is primarily on Facebook and Linkedin and it has been live for over a year. We have 2592 community members now (and counting) ”.
Stage 1: We are an SEO service There were multiple problems with being an SEO service at the time including the shady reputation of some SEO companies, budget constraints, an imbalance between what companies wanted and what they were willing to pay and proving results related to the work they did and not some other random factor.
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
These annual executive business meetings are a wonderful time to discuss contracts. Whatever suits the customer would be the right time. If the product is very technical, you can even include the CTO or such C-executives to get the best outcomes. Discuss terms of renewal. It need not always be the chief customer officer.
He is well-known in the B2B SaaS space for his product. Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. Dev is also a prominent speaker who helps B2B SaaS companies scale their business through demand generation strategies and solutions. Alexander Theuma.
The Co-Founders brought in an insanely talented team: Pleasant Middelhof , (COO), Jeremy Jonas (CTO), and Carl Gunderson (Software Engineer). GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love.
How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? Let’s hire an amazing VP of product who’s going to answer this question for us and kind of have the frameworks to do it.
Why PR is important for B2B companies? Many companies in B2B are sales-led, and marketing plays a secondary role. What we are seeing is that often there are companies with 2 co-founders, a CEO and a CTO, and marketing is often left behind. If you have some sort of budget – I’d recommend hiring someone in-house.
We all know and could name several successful B2C and B2B companies. We do thousands of customer interviews every year, both with the individual and with the B2B buyers that buy our product. So, let me walk you through that. That doesn’t sound too hard.” We’re going to change things. Where’s the skills gap?
You could either spend, you know, you raise some venture funding, you could either spend some of that funding on hiring out a whole team and developing all those competencies, or you can spend that on making your model even better. You’ve got to think about taxes. There’s just a lot of work. You know, incumbents versus startups.
And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. We are a Boston B2B marketing software company, we are super excited and passionate about this, but we cannot outspend Facebook or Google.
And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".
Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Like our CTO did it. As a key GTMfund partner, they equip sales and marketing teams with top performers.
I’m not going to claim to be the founder of Levelset, but that founding team, CTO, VP of customer experience, chief legal, our CFO, who kind of came later, but like that group, everyone stayed with the organization in executive roles the whole time. Let’s go hire somebody. I’ll hire the person.
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